Pluto TV will debut as the first free ad-supported streaming television (FAST) service in the Nordics with more than 70 curated and exclusive channels per market
STOCKHOLM, COPENHAGEN, OSLO—Paramount Global has announced that it'll launch Pluto TV, the company's free ad-supported streaming television service in Sweden, Denmark, and Norway on May 18. Pluto TV will debut as the first free ad-supported streaming television (FAST) service in the Nordics with more than 70 curated and exclusive channels per market.
Pluto TV in Nordics will offer 210 original channels across multiple genres, including movies, TV series, reality, children's programming, sports, news, and more upon launch. Content includes iconic titles from Paramount’s library, such as
Dora the Explorer,
Catfish: The TV Show, and
South Park, and movies channels including action, comedy, and thrillers.
In addition, a new extended on-demand free section powered by Viafree will include the best local series and popular reality shows, such as Frozen Roads, MasterChef DK and Amazing Makeovers. The service will also have content from multiple international partners, to be announced soon.
In the Nordics, Pluto TV content will be subtitled in Swedish, Norwegian and Danish, with some dubbing on children’s shows.
“Pluto TV in Nordics has an exclusive proposition,” explained Olivier Jollet, General Manager (GM) and Senior Vice President (SVP), Pluto TV International. “For the first time, we’re combining the streaming linear TV model that has already enchanted American and European consumers, with a new extended on-demand section powered by Viafree to offer the best of international and local content in one service. I’m confident that Pluto TV will capture the attention of the Nordics markets and consumers, quickly becoming a new destination both for fans of curated content as well as for clients and partners interested in investing in a new and unique streaming service.”
Lars Mossing, Senior Vice President, Ad Sales, NENT Group added that “We are looking forward to Pluto TV’s Nordic launch on 18 May. Viewers will be able to enjoy popular Viafree formats as part of Pluto TV’s offering, while we are able to offer advertisers an attractive proposition as the platform’s advertising sales partner in the region.”
NENT Group serves as Pluto TV’s exclusive advertising sales partner in Sweden, Denmark, and Norway.
Pluto TV will be available on all major streaming devices (TV, smartphone, tablet, PC) via the Pluto TV browser
www.Pluto.tv, via app on Apple TV, Android TV, Amazon Fire TV, Chromecast, Samsung, LG and the iOS and Android apps available on the Apple Store and Google Play.
In a
Broadband TV News interview, Olivier Jollet, GM and SVP Pluto TV International, said the relationship with Viafree and NENT was an important part of the proposition. NENT will be responsible for advertising sales, using established relationships within the sales houses, and is contributing a number of local titles to the service “Because the Pluto TV inventory is full screen, multiple usage taking place on the big screen through connected TV devices, we really have the opportunity to bring ads which have the impact of TV ads but with the capability of digital measurement targeting and so on.”
Significantly, Viaplay’s own free streaming service will close, giving Pluto TV a free run.
“What is really transformative in the case of the Nordics launch is that ViaFree will disappear as a platform and everything will be consolidating integrated with Pluto TV,” explains Jollet. NENT will also sell the advertising on the venture, as part of what Jollet describes as a “win-win” partnership. “Paramount is able to bring really all the best of the US content, a lot of our own house content from MTV, Nick, the Paramount movies and so on. And at the same time, we’ll have the best local content coming from NENT.”
In the UK, Pluto TV benefits from content from the Paramount Global-owned Channel 5. However, the terrestrial broadcaster also maintains its own streaming service, Demand 5.
Jollet says it’s about finding the right balance between international content and local content. “Pluto TV is a new kind of TV and reality TV has always been local in every region where we launch and in the Nordics we have the chance to partner with NENT, which is a fabulous content producer in the region.”
The intention is to reproduce the partnership model further as Pluto rolls out further. “We either have the opportunity to compete against each other for the free streaming market or to build a kind of giant in the regions and a strong player by joining forces.
“This model is something that we can reproduce we see in almost all the European market, some T- VOD platforms doing well, but limited to the audience of the channel with a little bit of an incremental audience. Pluto TV is broader in terms of target group and can offer a range of content, trying to re-create the TV landscape, and making our product available for any kind of user”.
Pluto will be available across all major devices, including Samsung, LG connected TVs, Android on Chromecast, and iOS devices including Apple TV.
PLUTO TV kommer till Sverige 18 maj
PLUTO TV blir den fƶrsta gratis, linjƤra och annonsfinansierade streamingtjƤnsten i norden med mer Ƥn 70 kurerade och exklusiva kanaler per marknad. Gratis on-demand avsnitt frƄn Viafree kommer att ingƄ i tjƤnsten. Nent Group blir plattformens annonsfƶrsƤljningspartner.
Stockholm – 16 mars, 2022 – Pluto TV, en del av Paramount, meddelade idag att den annonsfinansierade streamingtjƤnsten kommer att lanseras i Sverige den 18 maj.
Med ƶver 64 miljoner aktiva anvƤndare per mƄnad i 26 lƤnder pƄ 3 kontinenter Ƥr Pluto TV redan ledande i Europa inom FAST (Free Ad-supported Streaming Television). Den svenska publiken kommer nu i och med introduktionen av Pluto TV helt gratis kunna ta del av bƄde drygt 70 kurerade linjƤra kanaler samt en Viafree on-demand-sektion.
Pluto TV erbjuder en sƶmlƶs, kostnadsfri streamingupplevelse, med enkel Ƅtkomst och utan registrering. Kanalerna kommer att visa innehƄll frƄn Paramounts varumƤrken och IP-format samt Viafree-favoriter och tredjepartsinnehƄll genom partnerskap med ledande internationella och lokala producenter och distributƶrer med mƄlet att leverera ett nytt och varierat innehƄll.
Pluto TV i Norden kommer vid lanseringen att erbjuda drygt 70 tematiska och unikt kurerade originalkanaler som spƤnner ƶver flera genrer, inklusive filmer, tv-serier, reality, barnprogram, sport, nyheter och mycket mer. InnehƄllet inkluderar ikoniska titlar frƄn Paramounts bibliotek, som Catfish: The TV Show, South Park och Dora the Explorer samt filmkanaler med bland annat action, komedi och thrillers.
Dessutom kommer en ny utƶkad gratissektion med on-demand-innehƄll som drivs av Viafree och innehƄller de bƤsta lokala produktionerna och populƤra serier som Frusna vƤgar, Unga Mammor och Svenska Powerkvinnor. TjƤnsten kommer Ƥven att ha innehƄll frƄn flera internationella partners som kommer att presenteras inom kort.
”Pluto TV kommer nu till Norden med ett exklusivt erbjudande. Fƶr fƶrsta gĆ„ngen kombinerar vi strƶmmad linjƤr tv, som redan trollbundit amerikanska och europeiska konsumenter, med en ny utƶkad on-demand-sektion som drivs av Viafree fƶr att erbjuda det bƤsta av internationellt och lokalt innehĆ„ll i en och samma tjƤnst", sƤger Olivier Jollet, General Manager och Senior Vice President, pĆ„ Pluto TV International. "Jag Ƥr ƶvertygad om att Pluto TV kommer att vƤcka uppmƤrksamhet pĆ„ de nordiska marknaderna och snabbt bli en ny destination fƶr fans av kurerat innehĆ„ll sĆ„vƤl som fƶr kunder och partners som Ƥr intresserade av att investera i en ny och unik streamingtjƤnst."
"Vi ser fram emot Pluto TV:s nordiska lansering den 18 maj. Tittarna kommer att kunna njuta av populƤra Viafree-format som en del av Pluto TV:s erbjudande, samtidigt som vi kan erbjuda annonsƶrer ett attraktivt erbjudande som plattformens annonsfƶrsƤljningspartner i regionen" sƤger Lars Mossing, Senior Vice President, Ad Sales, NENT Group.
Pluto TV kommer att vara tillgƤnglig gratis ƶverallt, utan krav pƄ registrering. TjƤnsten kommer att vara tillgƤnglig pƄ alla stƶrre streamingenheter (TV, smartphone, surfplatta, PC) via Pluto TV:s webbsida www.Pluto.tv, via app pƄ Apple TV, Android TV, Amazon Fire TV, Chromecast, Samsung, LG och iOS- och Android-appar som finns tillgƤngliga pƄ Apple Store och Google Play.
NENT Group fungerar som Pluto TV:s exklusiva annonsfƶrsƤljningspartner i Sverige, Danmark och Norge.
Om Pluto TV:
Pluto TV, en del av Paramount Global, Ƥr den ledande gratis streaming-tv-tjƤnsten och levererar hundratals linjƤra livekanaler och tusentals on-demand-titlar till en global publik pĆ„ ƶver 64 miljoner aktiva anvƤndare i mĆ„naden. Den Emmy®-belƶnade streamingtjƤnsten erbjuder en mĆ„ngfald av kanaler, i samarbete med nƤstan 400 internationella mediefƶretag med ett brett utbud av genrer, sprĆ„k och kategorier med filmer, tv-serier, sport, nyheter, livsstil, barnprogram och mycket mer. Pluto TV kan lƤtt nĆ„s och streamas via mobil, webb och anslutna tv-enheter. Med huvudkontor i Los Angeles strƤcker sig Pluto TV:s vƤxande globala fotavtryck ƶver 3 kontinenter och 26 lƤnder.
Om Paramount
Paramount Global (NASDAQ: PARA, PARAA) Ƥr ett ledande globalt medie- och underhƄllningsfƶretag som skapar premiumunderhƄllning och upplevelser fƶr publik ƶver hela vƤrlden. Med ikoniska studios, nƤtverk och streamingtjƤnster inkluderar deras portfƶlj av konsumentvarumƤrken bland annat CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV och Simon & Schuster. Fƶretaget tƤcker den stƶrsta andelen av den amerikanska tv-publiken och stƄtar med ett av branschens viktigaste och mest omfattande bibliotek av tv- och filmtitlar. Fƶrutom att erbjuda innovativa streamingtjƤnster och digitala videoprodukter erbjuder Paramount Global kraftfulla mƶjligheter inom produktion, distribution och reklamlƶsningar.
PARA-IR
###