Hasbro has unveiled the latest news and activity for one of the world’s most recognizable and best-loved franchises at this year’s Licensing Expo in Las Vegas.
Hasbro returned to the show floor at Las Vegas Licensing Expo (May 19–21, 2026) to spotlight the creative breadth, innovation, and global scale of its iconic franchises. Through a wide range of branded experiences spanning live entertainment, attractions, consumer products, music, and lifestyle, Hasbro continues to demonstrate how its brands connect with fans of all ages, all around the world.
“The storytelling potential of our brands is unmatched,” said Kim Boyd, President, Global Licensing & Entertainment at Hasbro. “Whether it’s celebrating the 40th anniversary of THE TRANSFORMERS: THE MOVIE, sharing the powerful narrative around George Pig’s hearing loss diagnosis, or encouraging creative self-expression through MY LITTLE PONY, our brands resonate deeply in fans’ lives. That emotional connection is what fuels our licensing, entertainment, and live experience strategy. As we return to the show floor at Licensing Expo, we’re continuing to expand how we bring these stories to life with creative partners who share our passion and perspective.”
Read on for Hasbro’s latest Peppa Pig news and brand launches to see how the company is inspiring a lifetime of play:
Global Experiences
- Dreamland Powered by Hasbro (APAC): A new multi-brand family entertainment destination is set to launch this summer in Bayfront Zhongshan, China. Dreamland Powered by Hasbro will include a range of family-friendly activities spanning a range of Hasbro brands, including TRANSFORMERS, PEPPA PIG, and MY LITTLE PONY.
- PEPPA PIG Theme Parks – Florida and Texas (NAM): Families are invited to pack their bags and join Peppa on oinktastic adventures through limited-time "Pig Family Travel Adventure” events, alongside select weekends of Amazon-sponsored pop-ups featuring interactive displays, giveaways, and exclusive offers!
- From May 23–June 28, the Florida park will offer passport-inspired activities through a globe-trotting journey where little ones can explore different destinations alongside Peppa and family, plus a park-wide scavenger hunt.
- Through June 5–August 16, the Texas park will also host a world-traveling passport experience, along with a Miss Rabit meet-and-greet, plus all-new live shows including Daddy Pig’s Magic Show, Peppa’s Music and Arts Festival and Peppa’s Story Book Celebration.
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| PEPPA PIG Theme Park – Dallas/Fort Worth |
Toys, Games & Crafts
- PEPPA PIG x Goliath (NAM/EMEA): PEPPA PIG joins Goliath’s Colorific and Doodle Town ranges, bringing fresh arts and crafts experiences to preschoolers and filling a key gap in the toddler creative play space. Launching this fall, the range introduces a vibrant world of draw-and-play that sparks imagination from the very start.
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| Peppa Town Doodle Set | Peppa Pig x Goliath |
Apparel & Accessories
- PEPPA PIG x Character.com/Hear the Fun (EMEA): Character.com is celebrating George Pig with a dedicated range of kids’ daywear and nightwear. Featuring George alongside Peppa and Evie, the collection highlights a story of family support and discovery, supported by a bespoke style guide and donation to the National Deaf Children’s Society. Available for purchase HERE.
Home & Lifestyle
- PEPPA PIG x Humble Company (EMEA): Earlier this year, Hasbro has teamed up with The Humble Co. to launch a PEPPA PIG oral care range, bringing eco-conscious, dentist-developed products designed to make healthy routines more engaging for families.
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| Peppa Pig x Humble Company |
- PEPPA PIG x My Carry Potty (NAM/EMEA/ANZ): PEPPA PIG and My Carry Potty are teaming up for award-winning potty-training solutions with one of the world’s most recognizable preschool characters. Launching this summer, the co-branded range supports children’s independence while offering parents a reliable, stress-free solution with a fun PEPPA PIG touch.
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| Peppa Pig x My Carry Potty |
- PEPPA PIG x P&G (EMEA): Hasbro has recently teamed up with P&G and Pampers to introduce Pampers Premium Protection Nappy Pants, bringing a playful, character-led design to a key developmental milestone for families in the UK. The campaign includes a new Peppa-inspired track, “It’s Time for Nappy Pants,” celebrating everyday family moments with humor and heart. Listen to the song HERE.
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| Peppa Pig x P&G |
- PEPPA PIG x STAEDTLER (EMEA): PEPPA PIG joins STAEDTLER’s Noris junior range, bringing playful, child-friendly stationery that’s safe, easy to hold, and designed to spark creativity from the very first scribble. The partnership inspires early imagination with tools made just for little hands. Available for purchase HERE.
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| Peppa Pig x Staedtler |
Publishing
- PEPPA PIG x Hollo Books (APAC): Hasbro is teaming up with Hollo Books to expand the PEPPA PIG universe in China through a dynamic new children’s publishing program that aims to spark curiosity and create joyful reading experiences for young fans and families.
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| Peppa Pig x Hollo Books |
- PEPPA PIG x Tonies (NAM/EMEA/ANZ): PEPPA PIG returns in Tonieplay PEPPA PIG: Playdate with Peppa and PEPPA PIG: The New Baby Sister with new audio experiences inviting kids to explore her world in an adventurous way. Designed for screen-free play, kids can pop Peppa onto their Toniebox for interactive, muddy puddle fun! Order your very own Tonieplay HERE for PEPPA PIG: Playdate with Peppa and HERE for PEPPA PIG: The New Baby Sister.
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| Peppa Pig x Tonies |
Update (10/20) - Hasbro unveiled more Peppa Pig news at Brand Licensing Europe (BLE) 2026!:
Play, Collect and Connect
Toys & Collectibles:
Peppa Pig x Goliath (NAM/EMEA): Available now, Peppa Pig joins Goliath's Colorific and Doodle
Town ranges, bringing new arts and crafts experiences to preschoolers through a colorful world of draw-and-play activities designed to spark creativity and imaginative play from the very start.
Peppa Pig x Yili Group (APAC): Yili Group continues its Peppa Pig collaboration with co-branded
ambient and chilled cheese stick products. The promotion expands in October with updated packaging designed to bring the beloved preschool brand to families in new ways.
Fashion, Lifestyle and Everyday Culture
Lifestyle:
My Little Pony, Peppa Pig x TELETIES (Greater China): Building on the success of its debut My
Little Pony collection, TELETIES launched a second wave of hair accessories here and will follow
with its first-ever Peppa Pig collection in November. The collaborations bring fan-favorite characters to TELETIES' signature fashion-forward hair accessories.
Peppa Pig and My Little Pony x Consejos de Belleza (EU): Launching November 2026, a new
Christmas-themed beauty and personal care collection will bring festive self-care and gifting essentials to consumers for the holiday season.
Peppa Pig x Wild (UK): Available now, Wild has launched Wildchild, its first-ever refillable kids’ bath range featuring Hair & Body Wash, Bubble Bath and a limited-edition Peppa Pig case. Purchase the collection on WeAreWild.com.
Experiences and Live Engagement
Peppa Pig x Daddy Pig Ran the Berlin Marathon (EMEA): Following his fundraising run at the London Marathon earlier this year, Daddy Pig completed his second marathon at the BMW Berlin Marathon, helping raise awareness of childhood hearing loss inspired by George's moderate hearing-loss storyline. Supported by Hasbro, Smyths Toys Superstores and tonies, the initiative brought families and fans together in support of deaf and hard-of-hearing children.
Peppa Pig Play Café – Suzhou, China (APAC): Opening in October, the third Peppa Pig Play Café in the region brings the beloved preschool brand to life through immersive themed dining, interactive play experiences and character encounters. Designed for young fans and their families, the destination features attractions, themed food offerings and opportunities to step into Peppa's world through play and live experiences.
Digital Gaming and Music
Peppa Pig x Eggy Party (Global): Recently, NetEase's Eggy Party teamed up with Peppa Pig for a limited-time in-game collaboration, bringing the beloved world of Peppa into the playful Eggy Party universe through themed content, characters, and activities for players to enjoy.
Music
Peppa Pig: Halloween Songs & Stories (Global): Get ready for some spooky fun with Peppa Pig’s new Halloween Songs & Stories EP! Featuring spook-tacular Halloween songs and entertaining stories with Peppa, George and Evie, it’s the perfect soundtrack for little ones to enjoy throughout the spooky season. Packed full of costumes, pumpkins, laughter and family-friendly surprises. Featuring a brand new track, ‘Cheeky Ghosties’, and Halloween Stories, Family Costume and Spooky Train, the EP releases October 16.
Peppa Pig x Sesame Street (Global): For the first time ever, Peppa Pig and Sesame Street came together for Elmo and Peppa's Muddy Puddles (Dance Remix), a brand-new track and music video. Available now on both brands' YouTube channels, the collaboration combines Peppa's beloved muddy puddles anthem with Elmo's puddle-jumping fun, delivering a joyful celebration of music, movement and friendship while bringing together two of the world's most iconic preschool brands.
Peppa Pig x Super Simple Songs (Global): Hasbro Music and Super Simple Songs announced that they will debut "Twinkle Twinkle x Peppa's Lullaby," a charming new mash-up that blends Peppa Pig's original lullaby with Super Simple Songs' beloved rendition of Twinkle Twinkle Little Star. Reimagined as one soothing bedtime track, it brings together two familiar favorites in a comforting musical moment for little listeners and families alike. "Twinkle Twinkle x Peppa's Lullaby" launches globally on December 26, 2026, across YouTube, social platforms and major streaming platforms.
Publishing, Collectibles and Audio
Peppa Pig x Tonies (Global): Continuing Peppa's expansion across audio storytelling, classic George joins the Tonies collection, available now across the U.S., UK, France, Germany, Australia and New Zealand.
Promotions, Partnerships and Food & Beverage
Peppa Pig x P&G (EMEA): Building on its successful Pampers Premium Protection Nappy Pants
collaboration, Peppa Pig and Pampers are expanding their collaboration with P&G with the launch of co-branded wipes, available now at Sainsbury's ahead of a wider U.K. rollout in 2027. The campaign features the Peppa-inspired track, “Evie’s Nappy Pants Dance!" celebrating everyday family milestones with humor and heart, with both the single and music video coming soon.
Transformers, Peppa Pig, Monopoly x Energizer (Global): Recently launched across 47 markets
worldwide, the promotion brings together the Transformers, Peppa Pig and Monopoly brands, giving consumers the chance to win prizes through participating Energizer purchases.
Looking Ahead in Entertainment
Peppa Pig x The Football Association: Hasbro and The Football Association today announced a multi-year collaboration that will bring Peppa Pig into the world of England national football for the first time. Launching in summer 2027, the multi-platform licensing initiative will unite two of Britain’s most beloved brands through original content, consumer products, retail, and publishing. As part of the collaboration, England football icon, Jill Scott, will join the Peppa Pig universe, voicing a brand-new character, Libby Lioness, who will appear in original content designed to introduce football to preschool audiences through Peppa’s signature warmth, humour and relatable family storytelling.
Goliath launches Colorific Peppa Pig Doodle range
The Colorific Peppa Pig Doodle range encourages toddlers to bring their creativity to life through engaging, movement-based doodle play.
Goliath is expanding its creative play portfolio with the launch of the new Colorific Peppa Pig Doodle range, designed to introduce pre-school children to imaginative, hands-on creativity through colour, character interaction and world-building.
Inspired by Peppa Pig’s spirit of adventure, the range encourages toddlers to bring their creativity to life through engaging, movement-based doodle play. Each product has been thoughtfully developed, featuring chunky, easy-grip tools and toddler-friendly rounded-tip washable markers, making them ideal for little hands.
Colorific Peppa Pig Doodle Town invites little ones into a world of colourful, creative adventures with Peppa and her friends. Inspired by Peppa’s love of everyday fun, children can bring their imagination to life through doodling, stamping and storytelling. Designed especially for small hands, the chunky, easy-grip markers feature character toppers including Peppa, George and Evie, helping make every drawing feel part of Peppa’s world. With four washable markers, two stampers and a roller stamper, little artists can explore colours, patterns and playful scenes in their own Peppa-inspired town.
Featuring Peppa in her iconic red car, the Peppa Pig Doodle Wheels Family Car turns drawing into a fun-filled adventure. Simply pop one of the five washable markers into the car, attach the Peppa topper and give it a gentle push to create wiggly lines, loops and swirls as the wheels roll along. Little ones will love discovering how movement creates different patterns.
The Peppa Pig Town Doodle Set is an all-in-one creative play kit where little ones can create, colour and explore Peppa’s world. Children can spin the roundabout to make fun circular designs or send Grandpa Pig’s boat gliding along the river to draw playful patterns across the wipeable Peppa Town mat. With Peppa and Mummy Pig toppers, two stampers and six washable markers, there’s everything needed for mess-friendly, imaginative play.
All products in the range are designed for toddlers aged 10 months and above, offering mess-free, washable solutions that support early creativity, motor skill development and imaginative play.
Angela Truhan, Goliath VP of Global Marketing, said: “We were honoured to recently be presented the Hasbro award for Outstanding Innovation of the Year for Peppa Doodletown. Peppa Pig has a way of making everything feel like an adventure, and that’s exactly what we love about this line. It gives toddlers a way to be genuinely creative — not just colouring within the lines, but stamping, rolling, pushing and storytelling. We wanted every product to feel like an invitation to play, not just a set of tools”.
Marianne James, Senior Vice President, Global Licensing at Hasbro, added: “Peppa Pig has inspired generations of young fans to embrace curiosity, imagination and the joy of everyday adventures. We’re thrilled to collaborate with Goliath on this innovative Colorific range, which brings those qualities to life through creative, hands-on play. By combining Peppa’s playful world with engaging doodle experiences designed for little hands, this collection offers families new ways to create, explore and make memories together.”
With marketing across VOD and social platforms, the Colorific Peppa Pig Doodle range is set to be a standout addition for retailers launching in stores September.
For more information on the range, contact Goliath on 01483 449 944 or visit www.vividtoysandgames.co.uk
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Originally published: June 23, 2026.
