Nick@Nite to Air 'BET Awards' 2026 on June 28

BET has announced that the BET Awards 2026 will air LIVE from the Peacock Theater in Los Angeles on Sunday, June 28, at 8 PM ET/PT on BET and simulcast across the Paramount ecosystem, including

on BET HER, CMT, LOGO, MTV, MTV2, Nickelodeon (during Nick@Nite), Paramount, POP, VH1, Comedy Central, and TV Land!

Culture’s Biggest Night, this year's BET Awards will be hosted by award-winning comedian, entertainer, and cultural sensation Druski, who will become the youngest-ever host of the BET Awards, eclipsing Kevin Hart, who previously held the distinction in 2011.

“It’s an honor to be the youngest host EVER for the BET Awards,” Druski said. “I grew up watching the BET Awards and, to know the comedic legends that hosted before me set the bar so high, I’m just grateful to be a part of the history. BUT I’m still bringing my brand of comedy to the stage, so expect a little chaos, a lot of laughs, and some of your favorite Druski characters to pop out along the way.”

BET Awards is one of the most-watched award shows on cable television, according to the Nielsen Company. The BET Awards franchise remains the #1 program in cable TV history among African-Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

Credit: Erik Umphrey

For 25 years, the BET Awards has been one of the most powerful cultural platforms in entertainment, honoring the artists, creators, and leaders shaping culture in real time. Built on the pillars of community, culture, and connection, it has delivered iconic performances, unforgettable tributes, and moments that continue to resonate far beyond the stage. The show reflects the creativity, influence, and reach of Black culture across music, television, film, sports, fashion, and more.

“As one of the most exciting and influential comedic voices of his generation, Druski brings a unique ability to connect with audiences through humor that feels both fresh and deeply rooted in culture,” said Connie Orlando, EVP, Specials, Music Programming & Music Strategy at BET. “As we prepare for this year’s BET Awards, we’re thrilled to have him bring his signature energy and perspective to the stage, helping set the tone for a night that celebrates the achievements and cultural impact of our community.”

“Druski represents the kind of bold, culture-driving talent that continues to shape the future of entertainment. His voice resonates across platforms, blending comedy and authentic connection in a way that aligns perfectly with our vision for BET. Partnering with Druski as host reflects our commitment to elevating the new generation of comedians who are redefining how audiences engage with content today,” said Louis Carr, President, BET.

Connie Orlando, EVP of Specials, Music Programming and Music Strategy, serves as Executive Producer for BET Awards 2026. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay also serving as Executive Producers.

Additional announcements, including nominees and performers, will be revealed in the coming weeks. Culture's Biggest Week returns with BET Experience 2026 (BETX), three days of immersive, fan-focused events, June 25-27, ahead of BET Awards 2026.

BET Experience is the destination for elevating unapologetic Blackness with authentic entertainment, access, and lifestyle experiences. Through the lens of millennial and Gen Z audiences, BET Experience curates the culture, standing at the intersection of who this coveted segment is and where they’re headed.

For more information, visit www.bet.com and follow @BET on social platforms.

THE MAIN STAGE IS SET: 

TRAILER AND GUEST JUDGES REVEALED FOR RUPAUL’S DRAG RACE ALL STARS SEASON 11 PREMIERING MAY 8 ON PARAMOUNT+

Brian Tyree Henry, Bronwyn Newport, Christina Ricci, Cooper Koch, Evan Mulrooney, Gina Gershon, Jamal Sims, Janelle James, Juno Temple, Kate Hudson, La Toya Jackson, Law Roach, and Reneé Rapp to serve as guest judges

April 29, 2026 –The guest judges have entered the werk room — and they did not come to play. Brian Tyree Henry, Bronwyn Newport, Christina Ricci, Cooper Koch, Evan Mulrooney, Gina Gershon, Jamal Sims, Janelle James, Juno Temple, Kate Hudson, La Toya Jackson, Law Roach and Reneé Rapp will serve as celebrity guest judges for the eleventh season of RuPaul’s Drag Race All Stars. The star-studded lineup joins Emmy^® Award-winning host RuPaul alongside fan-favorite panelists Michelle Visage, Carson Kressley, Ross Mathews, and Ts Madison.

The trailer for the new season is here, teasing fierce competition, shocking twists, and Grammy^® Award-winning icon LaToya Jackson as the premiere guest judge. The new season premieres exclusively with two all-new episodes on Paramount+  Friday, May 8. Get started at ParamountPlus.com.

The previously announced 18 queens vying for a grand prize of $200,000 and a place in the coveted Drag Race Hall of Fame include A'keria C. Davenport, April Carrión, Aura Mayari, Crystal Methyd, Hershii LiqCour-Jeté, Jasmine Kennedie, Joey Jay, Kennedy Davenport, Lucky Starzzz, Dawn, Morphine Love Dion, Morgan McMichaels, Mystique Summers, Salina EsTitties, Sam Star, Shuga Cain, Silky Nutmeg Ganache, and Vivacious.

In the preliminary round, the queens will be divided into three brackets of six, each competing in their own bracket across three episodes. At the end of each bracket, the top two queens with the highest point totals will advance to the semi-finals and go head-to-head with the top queens from the other groups in another round of fierce competition. The tournament will culminate in an epic Lip Sync Smackdown for the Crown grand finale episode, where the finalists will battle it out for a grand prize of $200,000, an official makeup collaboration with Anastasia Beverly Hills, and a place in the coveted Drag Race Hall of Fame.

Additionally, new episodes of RuPaul’s Drag Race All Stars Untucked – available to stream exclusively on Paramount+ on May 8 – take viewers behind the scenes to the backstage drama as the queens anxiously await their fate each week.

For more information on RuPaul’s Drag Race All Stars and up-to-date news, go here. Join the conversation by using #DragRace and #AllStars11, and follow the official accounts on Instagram, X, Facebook, TikTok and YouTube.

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About Paramount+

Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next-generation global media and entertainment company. The Company’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America’s most-watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME^®, Paramount+, Pluto TV, and Skydance’s Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.

@ParamountPlus

@PeakParamount

#ParamountPlus

About World of Wonder

World of Wonder (WOW) has reshaped international pop culture, earning 33 Emmys, inspiring two Oscars, creating global network WOW Presents Plus across 190 territories, and bringing drag culture to the world stage via RuPaul’s Drag Race and DragCon. SVOD WOW Presents Plus, the exclusive home to the global Drag Race franchise and hundreds of WOW Original series, saw 35M hours of content watched in 2023 with 77% subscriber growth in the same year. WOW’s pioneering television portfolio includes other smash-hit franchises like Million Dollar Listing. Their film division WOW Docs produces groundbreaking documentaries including Mapplethorpe: Look at the Pictures, Party Monster, and The Eyes of Tammy Faye. WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events. Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety’s Reality TV Impact Report and Hollywood Reporter’s Most Powerful Producers in Unscripted. Honors for their trailblazing work include the IDA Pioneer Award, Realscreen’s Global 100 list, Banff’s Impact Award, and the OUT 100. In 2022, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company’s World’s 50 Most Innovative Companies.

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More Nick: Nickelodeon Kids' Choice Awards 2026 Set to Air Live Nov. 14 on Nickelodeon and CBS!

H/T: Billboard, TheFutonCritic.com.

Nickelodeon (NAN), Nick at Nite.

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Nick@Nite to Air 'BET Awards' 2025 on June 9

Celebrating the 25^th anniversary of Culture’s Biggest Night, the BET Awards 2025 will air LIVE from the Peacock Theater in Los Angeles on Monday, June 9, 2025, at 8 PM ET/PT on BET and simulcast across the Paramount ecosystem, including Nickelodeon's nighttime programming block, Nick@Nite!

The BET Awards 2025 honors people in Black culture, including writers, musicians, filmmakers and more. This milestone event will honor 25 years of cultural excellence, spotlighting the most influential names in music, film, television, and sports.

Set to be one of the biggest BET Awards ever, the star-studded performer lineup includes 5-time GRAMMY^® Award winning global hip hop icon Lil Wayne, trailblazing multi-hyphenate Teyana Taylor, with a one night only legendary performance unlike anything you’ve seen before, GRAMMY^® nominated superstar GloRilla, genre-defying hitmaker Playboi Carti, and GRAMMY^® Award winning singer, songwriter, and producer Leon Thomas, who Nickelodeon viewers will recognize from Victorious.

“We’re setting the tone for a night that celebrates 25 years of impact, creativity, and Black culture,” said Connie Orlando, EVP of Specials, Music Programming & Music Strategy at BET. “With electrifying performances from some of the biggest names in music and an iconic comedic host, BET Awards 2025 will be a can’t-miss celebration of everything the culture represents.”

Legendary comedian, actor, producer, and global box office sensation Kevin Hart will bring his signature energy and humor as host of BET Awards 2025.

Kendrick Lamar leads BET Awards 2025 nominations with ten, Doechii, Drake, Future and GloRilla are tied with six nominations, Metro Boomin earned five nominations, and SZA and The Weeknd are tied with four nominations each. 

BET has also announced that it will celebrate the 25^th anniversary of legendary music video countdown show 106 & Park with a must-see tribute, and creative directed by Teyana Taylor and The Aunties Production, Beloved former hosts AJ Calloway, Free Marie Wright, Julissa Bermudez, Keshia Chanté, Rocsi Diaz, and Terrence J will reunite on stage for a nostalgic celebration. The tribute will feature timeline-shattering performances from previous host and Mr. 106 & Park, Bow Wow, Amerie, B2K, Jim Jones, Mya, T.I., and more, bringing back the culture-defining energy, music and moments of the history-making franchise.

Connie Orlando, EVP of Specials, Music Programming & Music Strategy, serves as the Executive Producer for BET Awards 2025, with Jamal Noisette, SVP of Tentpoles & Music Community Engagement, for BET. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay also serving as Executive Producers.

Expect more exciting announcements, including more performers, honorees, and more. Additionally, Culture's Biggest Week returns with BET Experience 2025 (BETX)—four days of immersive fan-focused events from Thursday, June 5, through Sunday, June 8, ahead of the BET Awards 2025. To register for the free BETX Fan Fest, visit  BETExperience.com. BET Experience 2025 is co-produced by Live Nation Urban.

Keep up to date with the latest BET Awards 2025 news at https://www.bet.com/bet-awards

BET.com/bet-awards is the official site for BET Awards 2025 and will have all the latest news and updates about this year's show. Follow BET @BET and @BETAWARDS.

Connie Orlando, EVP, Specials, Music Programming & Music Strategy, will oversee and Executive Produce the annual show, with Jamal Noisette, SVP, Tentpoles & Music Community Engagement for BET. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay also serving as Executive Producers.

Shop Nickelodeon at ParamountShop.com

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More Nick: Tyla Set to Make History as First African Host of the 'Nickelodeon Kids' Choice Awards'!

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Paramount Pauses Some Major Events, Including KCA Mexico, CMT Music Awards, MTV EMAs, Ahead of Skydance Deal Close

"We look to reimagine and optimize our events slate going forward," reads a staff memo. "Our world-class events remain a key component of Paramount’s music offering."

Paramount Global — which has agreed to a merger with David Ellison’s Skydance Media that is expected to close in the first half of this year — is hitting pause on select tentpole events in 2025, including the MTV Europe Music Awards (EMAs) and the CMT Music Awards, to reimagine what they might look like in the future and “optimize” its tentpole strategy.

Also affected are the Nickelodeon Kids’ Choice Awards Mexico and the MTV MIAWs, formerly known as the MTV Millennial Awards, an annual ceremony honoring Latin American music and youth culture, according to an internal memo, obtained by The Hollywood Reporter. The memo came from the office of Bruce Gillmer, Paramount’s president, music, music talent, programming and events, media networks and chief content officer, music, Paramount+.

The pause will not affect the Nickelodeon Kids’ Choice Awards and the MTV VMAs in the U.S., as well as such local events as Isle of MTV Malta and the VMAJs, according to sources familiar with the situation. Nickelodeon Kids' Choice Awards 2025 is set to be held later this year. It wasn’t immediately clear when a decision about the future of the events affected by the move would be made.

The last Nickelodeon Kids’ Choice Awards Mexico - the 15th edition of the awards ceremony - was held in November 2024 and celebrated SpongeBob SquarePants' 25th anniversary. Although the Mexican edition of Nickelodeon's iconic slimefest, the awards have grown over the years to incorporate categories celebrating artists and content makers in Argentina, Chile, Colombia and Brazil.

Paramount has been slimming down in several regards over the past year. In August, the conglomerate’s co-CEOs George Cheeks, Brian Robbins, and Chris McCarthy unveiled a sweeping plan to cut 15 percent of the company’s U.S. workforce in pursuit of $500 million in cost savings. The first of three rounds of layoffs took place shortly after that. Among the changes back then was the shuttering of Paramount TV Studios, as well as the departure of a number of high-profile execs. The second phase in the fall affected such parts of the business as CBS News.

Read the full memo on the pausing of select Paramount events below.

Team,  

We want to share some news. We are pausing a few events for 2025, as we look to reimagine and optimize our events slate going forward. These include the MTV EMAs, MTV MIAWs, Nickelodeon Kids’ Choice Awards in Mexico, and CMT Music Awards.

Our world-class events remain a key component of Paramount’s music offering as we continue to raise the bar in delivering iconic, unforgettable performances and moments that drive pop culture. We have the best team in the business, and we are grateful for your hard work and dedication in bringing these events to life.   

Thank you,  

Bruce

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More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

Originally published: February 08, 2025.

H/T: @mediagazer.com, special thanks to @darrenzone.bsky.social!

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'United Way Benefit For Hurricane Relief' to Air Saturday, Nov. 2 on CBS and CMT

“UNITED WAY BENEFIT FOR HURRICANE RELIEF” TO AIR SATURDAY, NOV. 2 ON CBS AND CMT

United Way Worldwide and Paramount Global Partner to Raise Critically Needed Funds for Relief and Recovery from Hurricanes Helene and Milton

Performances and Special Appearances by Backstreet Boys, Billy Bob Thornton, Billy Burke, Blake Shelton, Brittney Spencer, Carly Pearce, Cedric The Entertainer, Chris Janson, Clay Aiken, Cody Alan, Jackson Dean, JB SMOOVE, Jonathan McReynolds, Kelsea Ballerini, Max Thieriot, Nate Burleson, Stephen Colbert, Taye Diggs, Tyler Hubbard, Zac Brown Band and More

NEW YORK AND ALEXANDRIA, VA. (OCT. 30, 2024) – United Way Worldwide (UWW) and Paramount Global together announce the UNITED WAY BENEFIT FOR HURRICANE RELIEF™, to air Saturday, Nov. 2 (8:00-9:00 PM, ET/PT) on the CBS Television Network and CMT, and available to stream live on Paramount+ with SHOWTIME*.

The one-hour special will bring together some of the biggest names across music, television and entertainment to mobilize communities and raise critical funds for relief and recovery following Hurricanes Helene and Milton, which caused an estimated $50 billion in damage. Proceeds from the special, taped Oct. 27-28 in Nashville, will support hurricane relief and long-term recovery efforts and benefit individuals and families across the southeastern U.S.

The UNITED WAY BENEFIT FOR HURRICANE RELIEF will include performances from Brittney Spencer, Carly Pearce, Chris Janson, Clay Aiken, Jonathan McReynolds and Tyler Hubbard with special messages and appearances by Backstreet Boys, Billy Bob Thornton, Billy Burke, Blake Shelton, Cedric The Entertainer, Cody Alan, Jackson Dean, JB SMOOVE, Kelsea Ballerini, Max Thieriot, Nate Burleson, Stephen Colbert, Taye Diggs, Zac Brown Band, alongside real life heroes Mark Starling and Tank Spencer and more.

“In times of crisis, United Way mobilizes the caring power of communities to help people in need,” said Angela F. Williams, president and CEO of UWW. “UNITED WAY BENEFIT FOR HURRICANE RELIEF is an opportunity to unite people to help the individuals and families impacted by the devastating hurricanes. Because united is the way to create long-term and lasting resiliency for individuals, families and communities.”

“United Way has a long-standing history of providing aid and hope to people before, during and after crises,” said Byron V. Garrett, chief revenue officer at UWW. “United Way has deep roots and trusted relationships in the communities we serve, which enables us to effectively direct resources where they are needed most.”

“Paramount Global and its brands are proud to collaborate with United Way Worldwide on the UNITED WAY BENEFIT FOR HURRICANE RELIEF in reaching audiences across the U.S. to help those impacted by Hurricanes Helene and Milton,” said Melissa C. Potter, executive director of Content for Change, Paramount Global and United Way Worldwide board of trustee. “I have seen firsthand how United Way rallies local leaders, cross-sector partners and the community to aid people during times of crisis, and the resources raised by this benefit event will help those in need to recover and rebuild.”

In the last four years alone, United Way around the world has responded to more than 200 disasters, including droughts, water crises, hurricanes, fires and floods, and mobilized resources by facilitating more than $219 million in outside investments to support local needs.

UNITED WAY BENEFIT FOR HURRICANE RELIEF was created by Byron V. Garrett, chief revenue officer at United Way Worldwide, and Melissa C. Potter, executive director of Content for Change at Paramount Global. The special is produced by Black & Bespoke (executive producer Myiea Coy), 5X Media (executive producers Gil Goldschein and Maria Pepin), Digital Cinema Collective (executive producer Aaron Cooke) and Berman Productions (executive producer Al Berman) for CBS and CMT.

To learn more about the Benefit, go to www.unitedway.org/benefit.

About United Way Worldwide

United Way mobilizes communities to action so all can thrive. True to our founding spirit, whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our reach across tens of thousands of communities means we can share innovations and scale impact to improve lives around the world. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re working towards a future where every person in every community can reach their full potential. To learn more, visit www.unitedway.org.

About Black & Bespoke Inc.

Black & Bespoke Inc. is a dynamic, female-led production company committed to delivering top-tier content across a variety of platforms. Helmed by Emmy and PGA Award-winning producer Myiea Coy, the company excels in crafting captivating narratives and developing innovative content strategies for both traditional and digital media. With a strong emphasis on premium branded content and elevated storytelling, Black & Bespoke Inc. is dedicated to amplifying female voices and telling genre-spanning stories that resonate with global audiences. The company aims to set new benchmarks for excellence in content creation, continually pushing the boundaries of storytelling.

About 5X Media

5X Media is a Los Angeles, Cape Town and Madrid-based international production, talent management and distribution company uniquely positioned for the next generation of the entertainment and media business. 5X focuses on monetizing creative talent and IP, producing content and representing unique voices from around the world for all media platforms and audiences. Partners Gil Goldschein, Alon Shtruzman and Scott Einbinder are experienced media executives with a track record of building successful teams and companies in the U.S. and worldwide.

*Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service.

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Nickelodeon to Air BET Awards 2024 on June 30

CHILDISH GAMBINO, CHLÖE, COCO JONES,

KEKE PALMER, MARSHA AMBROSIUS, AND

SUMMER WALKER JOIN THE STAR-STUDDED LINE-UP OF PERFORMERS ON CULTURE’S BIGGEST NIGHT,

BET AWARDS 2024

PRESENTERS FOR THE NIGHT INCLUDE ANDRA DAY,

COLMAN DOMINGO, DC YOUNG FLY, DEVALE ELLIS, JAY ELLIS, JESSICA BETTS, MS. PAT, NIECY NASH-BETTS, SAUCY SANTANA, AND MORE

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“CULTURE’S BIGGEST NIGHT” TO KICK OFF WITH

RED CARPET LIVE SHOW HOSTED BY TERRENCE J,

PRETTY VEE, TANK, MOUSE JONES & SOUNDS BY JAE MURPHY WITH PERFORMANCES BY TOO $HORT, LIL’ MO, REMY MA,

DJ QUIK, BLXST & BINO RIDEAUX, CONNIE DIIAMOND, 4BATZ, HUNXHO, KALAN.FRFR, MARIAH THE SCIENTIST,

OCTOBER LONDON, TEE GRIZZLEY, CASH COBAIN, AND 310BABII

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BET MEDIA GROUP TO OFFER AUDIO DESCRIPTION CAPABILITIES AT BET AWARDS 2024 FOR THE VISUALLY IMPAIRED

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BET AWARDS 2024 WILL AIR LIVE SUNDAY, JUNE 30 AT

8 PM ET/ PT ON BET

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#BETAWARDS

#CULTURESBIGGESTNIGHT

New York, NY – (June 28, 2024) – Today, BET revealed a star-studded lineup of presenters and performers who will take the stage at the BET Awards 2024.  LIVE from the Peacock Theater in Los Angeles. Performances by Childish Gambino, Chlöe, Coco Jones, Keke Palmer, Marsha Ambrosius, and Summer Walker, alongside presenters Andra Day, Colman Domingo, DC Young Fly, Devale Ellis, Jay Ellis, Jessica Betts, Ms. Pat, Niecy Nash-Betts, Saucy Santana and more.  Academy Award^® nominated and Golden Globe^® winning actor, author, director, producer, and philanthropist Taraji P. Henson will return to host, and GRAMMY^® award-winning global entertainment icon USHER will be honored with the prestigious Lifetime Achievement BET Award.   BET Awards 2024 will air LIVE on Sunday, June 30 at 8:00 PM ET/PT on BET, BET Her, VH1, CMT, Comedy Central, Logo, MTV, MTV2, Nick at Night, Pop, and TV Land.

These presenters and artists will join the stage with a notable line-up of previously announced performers, including GloRilla, Ice Spice, Latto, Ms. Lauryn Hill, Megan Thee Stallion, Muni Long, Sexyy Red, Shaboozey, Tanner Adell, Tyla, Victoria Monét, YG Marley, and Will Smith.

BET AWARDS 2024 will kick off with an explosive Red Carpet Live Show at 6:00 pm ET/PT hosted by Terrence J, with performances by Too $hort, Lil’ Mo, Blxst & Bino Rideaux, Connie Diiamond, 4batz, Hunxho, Kalan.FrFr, Mariah The Scientist, October London, Remy Ma, Tee Grizzley, 310babii, and the legendary DJ Quik. Pretty Vee will serve as a correspondent; Tank will host the Style Stage, and Mouse Jones will host the exclusive “BET Awards” live stream, while Jae Murphy will serve as the Red Carpet DJ. Matasa Williams is the Executive Producer of the Red Carpet Live Show.

BET Media Group is also proud to announce enhanced accessibility for this year’s BET Awards. This addition ensures that blind and visually impaired viewers can fully experience the event by providing audio-narrated descriptions of the program’s key visual elements. This enhancement promises a richer viewing experience for all. The audio description will be provided on the Secondary Audio Programming (SAP) channel by industry leaders VITAC and Audio Eyes on BET, TV Land, MTV2 and POP.

BET Awards, has been the #1 cable award show among all adults 18-49 for the last three consecutive years and is the #1 cable award show among Black adults 18-49 for the 22nd consecutive year (CY02-CY23). BET Awards is the ultimate platform to showcase the best, brightest, and most beautiful aspects of the Black experience – honoring the present and future of Black music, creativity, and sportsmanship, by celebrating the culture and being a driving force for social change.

Drake leads BET Awards 2024 nominations with an outstanding seven nods. The official BET Awards 2024 nominees were selected by a voting academy of esteemed music industry insiders, performers, and presenters. Click HERE for the complete list of BET Awards 2024 nominees.

Vote now for BET Awards 2024 Viewer’s Choice Award. Voting ends June 30, 2024, at 6:30 PM PT/ 9:30 PM ET.

BET.com/bet-awards is the official site for BET Awards 2024 and is the official source for the latest news and updates about this year's show. Follow the team @BET and @BETAWARDS.

Connie Orlando, EVP of Specials, Music Programming & Music Strategy, will oversee and Executive Produce the annual show, with Jamal Noisette, SVP of Tentpoles & Music Community Engagement, to also Executive Produce for BET. Jesse Collins Entertainment is the production company for the show, with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay also serving as Executive Producers.

BET is transforming Culture’s Biggest Night into Culture’s Biggest Week with BET Experience 2024, promising the ultimate in Black culture and entertainment. With a lineup of culture’s most influential artists, including Cardi B, Davido, Gunna, Sexyy Red, The Roots, Common, Queen Latifah, Jungle Brothers, and many more electrifying talent, experts, and tastemakers, the week promises to be one to remember.

Attendees will enjoy unforgettable live performances, comedy shows, culture-shifting conversations, immersive workshops, and much more! Anchoring this year’s Experience is fan-favorite BETX 2024 Fan Fest, a free, all-ages two-day cultural festival taking place at the Los Angeles Convention Center on Friday, June 28, and Saturday, June 29. For more information, visit BETExperience.com.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com.

ABOUT BET:

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world’s largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com.

ABOUT BET AWARDS

BET Awards is one of the most-watched award shows on cable television according to the Nielsen Company. The BET Awards franchise remains the #1 program in cable TV history among African-Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

About Jesse Collins Entertainment

Founded in 2012, Jesse Collins Entertainment (JCE) is a full-service Emmy winning production company that has played an integral role in producing many of television's most memorable moments in music entertainment.  JCE's award-winning and critically acclaimed television includes programming from its three divisions.  From the scripted division: scripted series—Real Husbands of Hollywood, American Soul and miniseries—The New Edition Story and The Bobby Brown Story.  From the unscripted division: unscripted series – Gabrielle Union: My Journey to 50, Oh Hell No! With Marlon Wayans, Cardi Tries, My Killer Body with K. Michelle, DJ Cassidy's Pass the Mic and Forward: The Future of Black Music, competition/game shows—Celebrity Squares, Becoming A Popstar, Rhythm + Flow, Sunday Best, Hip Hop Squares and Nashville Squares, talk shows – Yara Shahidi's Day Off and Face to Face with Becky G, and children's series—Bookmarks: Celebrating Black Voices (Daytime Emmy Award winner).  From the specials division: award shows—The Emmy Awards, The American Music Awards, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF's An Evening of Stars and ABFF Honors, specials—The Super Bowl Halftime Show (Primetime Emmy Award winner), The Light We Carry: Michelle Obama & Oprah Winfrey (Primetime Emmy^® Award nominee), A GRAMMY Salute to 50 Years of Hip Hop, Lil Rel Howery: I said it. Y'all thinking it., CNN's Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, A GRAMMY Salute to the Sounds of Change, Stand Up for Heroes, Dear Mama, Amanda Seales: I Be Knowin', Def Comedy Jam 25, Leslie Jones: Time Machine, The All-Star Nickmas Spectacular and Rip the Runway.  Emmy winner Jesse Collins, Founder and CEO, is the executive producer of all JCE programming.  He is also an executive producer for the annual Grammy Awards and the 75^th Annual Emmy Awards.  Collins also produced the 2021 Oscars and 2022 Golden Globes.

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More Nick: Nickelodeon Announces Kids' Choice Awards 2024 Nominations!

Originally published: June 30, 2024.

H/T: Special thanks to @kancsn01 for the news!

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MTV News Website Goes Dark, Archives Pulled Offline

Paramount Global also has removed content from CMT’s site

More than two decades’ worth of content published on MTVNews.com is no longer available after MTV appears to have fully pulled down the site and its related content. Content on its sister site, CMT.com, seems to have met a similar fate.

In 2023, MTV News was shuttered amid the financial woes of parent company Paramount Global. As of Monday (June 24), trying to access MTV News articles on mtvnews.com or mtv.com/news resulted in visitors being redirected to the main MTV website.

The now-unavailable content includes decades of music journalism comprising thousands of articles and interviews with countless major artists, dating back to the site’s launch in 1996. Perhaps the most significant loss is MTV News’ vast hip-hop-related archives, particularly its weekly “Mixtape Monday” column, which ran for nearly a decade in the 2000s and 2010s and featured interviews, reviews and more with many artists, producers and others early in their careers.

Former MTV News staffers posted on social media about the website shutdown and the scrubbing of the archives. “So, mtvnews.com no longer exists. Eight years of my life are gone without a trace,” Patrick Hosken, former music editor for MTV News, wrote on X. “All because it didn’t fit some executives’ bottom lines. Infuriating is too small a word.”

“sickening (derogatory) to see the entire @mtvnews archive wiped from the internet,” Crystal Bell, culture editor at Mashable and one-time entertainment director of MTV News, posted on X. “decades of music history gone…including some very early k-pop stories.”

“This is disgraceful. They’ve completely wiped the MTV News archive,” longtime Rolling Stone senior writer Brian Hiatt commented. “Decades of pop culture history research material gone, and why?”

Last week, Paramount Global’s CMT website similarly pulled its repository of country-music journalism dating back several decades.

Reps for MTV did not respond to Variety's requests for comment Monday.

Some observers noted that MTV News articles may be available through internet archiving services like the Internet Archive's Wayback Machine, but according to Hiatt older MTV News articles do not show up via Wayback Machine.

In May 2023, Paramount Global shut down MTV News — which had already been severely downsized by layoffs in recent years — coming amid a 25% reduction in workforce across the Showtime/MTV Entertainment Studios and Paramount Media Networks groups in the U.S. The group is headed by president-CEO Chris McCarthy, who in late April was named one of the three co-CEOs running Paramount Global’s “Office of the CEO.”

MTV News began in the late ’80s with The Week in Rock, a show hosted by Kurt Loder, who became the first MTV News anchor.

Stream a Mountain of Entertainment, including your Nickelodeon favorites on Paramount+! Try it FREE at ParamountPlus.com!

More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

Originally published: June 26, 2024.

H/T: @bowiesongs, @peggycubed, @pearlsnapped.

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Paramount+ Announces New Docuseries 'Melissa Etheridge: I'm Not Broken'

PARAMOUNT+ ANNOUNCES NEW DOCUSERIES

MELISSA ETHERIDGE: I’M NOT BROKEN

Produced by Shark Pig Studios in Association with

BMG Films and Primary Wave Music

April 4, 2024 — Paramount+ today announced that the two-part docuseries MELISSA ETHERIDGE: I’M NOT BROKEN, which centers around the Grammy-award winning rockstar and activist penning an original song inspired by letters sent from incarcerated women in her Kansas hometown, will premiere on the service later this year. Additionally, Etheridge will serve as a presenter at the 2024 “CMT Music Awards'' on Sunday, April 7th (8:00-11:00 PM ET/PT), which airs live from Austin, Texas’ Moody Center on the CBS Television Network. The show will also stream live on Paramount+ for subscribers with the The Paramount+ with SHOWTIME^® plan, and will be available the following day on-demand on Paramount+.

Try Paramount+ for FREE at ParamountPlus.com.

MELISSA ETHERIDGE: I’M NOT BROKEN tells an inspiring story of healing and transcendence through the power of music when five female residents from the Topeka Correctional Facility, a women’s prison in Kansas, write letters to Etheridge that she uses as inspiration to create and perform an original song for them. Having recently lost her son to opioids, Etheridge works to understand and interrupt the cycle of addiction while connecting with these women who, so often, are forgotten by society.

Additionally, the docuseries explores themes of female incarceration, redemption, substance abuse, generational trauma, grief and healing. With female incarceration rates up 700 percent since 1980, Etheridge bonds with the women through the conduit of music as an act of empathy, understanding and hope.

“I’m excited for audiences to join me on this powerful journey and hear these remarkable stories filled with pain and struggle but also hope and healing,” said Etheridge. “I hope that this docuseries shows viewers the challenges that women face in our prison system while also serving as a resource to those who currently are struggling.

MELISSA ETHERIDGE: I’M NOT BROKEN is directed by Brian Morrow and Amy Scott, and produced by Jonathan Lynch for Shark Pig Studios. Executive producers include Kathy Rivkin Daum and William Kennedy for BMG Films, Deb Klein for Primary Wave Music, Bruce Gillmer and Michael Maniaci for MTV Entertainment Studios and Melissa Etheridge.

About Paramount+

Paramount+, part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment and news brands, is a direct-to-consumer digital subscription video on-demand and live streaming service, combining live sports, breaking news and A Mountain of Entertainment™. The streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. Paramount+ with SHOWTIME^®, the service's cornerstone plan, is also home to SHOWTIME^® content, including scripted hits and critically acclaimed nonfiction projects and films. This premium plan includes unmatched events and sports programming through the local live CBS stream, including golf, basketball and more. All Paramount+ subscribers have streaming access to CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.

For more information about Paramount+, please visit www.paramountplus.com, and follow @ParamountPlus on social media.

About SHOWTIME/MTV Entertainment Studios & Paramount Media Networks

SHOWTIME/MTV Entertainment Studios & Paramount Media Networks is a global network of media assets that reaches over one billion people in more than 180 countries featuring some of the most iconic brands in entertainment including SHOWTIME, MTV, Comedy Central and Paramount Network among others – and, its Studios arm which produces 120+ series annually, including some of today’s biggest hits such as Yellowstone, Yellowjackets, Emily in Paris, 1883, 1923, George & Tammy, South Park, Tulsa King, RuPaul’s Drag Race, The Challenge and Jersey Shore, to name a few.

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More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

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Paramount+ to Premiere 'Wynonna Judd: Between Hell and Hallelujah' on April 26

PARAMOUNT+ ANNOUNCES “WYNONNA JUDD: BETWEEN HELL AND HALLELUJAH” TO PREMIERE WEDNESDAY, APRIL 26

Feature-Length Documentary Produced by MTV Entertainment Studios and Hello Sunshine in Partnership with Sandbox Productions

“CMT Presents The Judds: Love Is Alive - The Final Concert” Two-Hour Concert Event

to Premiere Saturday, April 29, Exclusively on CMT

April 18, 2023 – Paramount+ today announced WYNONNA JUDD: BETWEEN HELL AND HALLELUJAH, a feature-length documentary following the legendary singer as she navigates the next phase of her life and career, will premiere exclusively on the service in the U.S. on Wednesday, April 26. The documentary will also premiere internationally in Canada, the U.K., Australia, Latin America, Brazil, Italy, France, Germany, Switzerland and Austria on Wednesday, July 19.

Try Paramount+ for FREE at ParamountPlus.com.

WYNONNA JUDD: BETWEEN HELL AND HALLELUJAH offers audiences a raw, first-hand glimpse into Wynonna’s life as she bravely embarks on her next chapter following Naomi Judd’s untimely passing. Beginning with the decision to honor her mother’s legacy by continuing on with “The Judds: The Final Tour,” the documentary captures candid on-stage and behind-the-scenes moments as part of the sold-out nationwide tour, along with personal anecdotes from Wynonna’s friends and fellow artists Ashley McBryde, Brandi Carlile, Faith Hill, Little Big Town, Kelsea Ballerini, Martina McBride and Trisha Yearwood. The film also includes moving and intimate footage of Wynonna spending quiet, reflective time on the farm with her beloved family and animals as she continues to process her grief.

Shared Wynonna: “It’s real and it’s raw. It’s celebration and sadness. It’s all of the people who I leaned on during one of the toughest seasons of my life. I wanted the opportunity to tell my story in my voice. If doing so helps one person out there choose life, then I am grateful.”

On the heels of the documentary streaming on Paramount+, CMT PRESENTS THE JUDDS: LOVE IS ALIVE - THE FINAL CONCERT will premiere Saturday, April 29 at 8:00 PM, ET/PT exclusively on sister network CMT. The special two-hour concert event follows Wynonna’s history-making homecoming return to the Murphy Center at Middle Tennessee State University (MTSU), recreating The Judds’ 1991 farewell tour for a special televised event featuring Wynonna’s tourmates Ashley McBryde, Brandi Carlile, Kelsea Ballerini, Little Big Town and Martina McBride, all sharing the same bill for the first time ever. More info here.

“The Judds will forever be one of country music’s most iconic and storied duos. Their original 1991 farewell concert was entertainment at its finest and being able to recreate that concert with Wynonna and so many talented artists is something I will cherish forever,” said Sandbox Productions CEO Jason Owen, who produced both the concert special and documentary. “Watching Wynonna fully embrace this tour to honor The Judds’ legacy was beyond inspiring, and I can’t wait for others to witness her strength in BETWEEN HELL AND HALLELUJAH.”

“Hello Sunshine is so honored that Wynonna trusted us, and our cameras, to join her on this tour and during this time. We hope that Wynonna’s strength and vulnerability help others experiencing grief. We also hope that her humor, her heart and her powerful voice inspire viewers as much as they did us. This is a very special story,” said Sara Rea, head of unscripted for Hello Sunshine.

WYNONNA JUDD: BETWEEN HELL AND HALLELUJAH is produced by MTV Entertainment Studios and Hello Sunshine, in partnership with Sandbox Productions. Reese Witherspoon and Sara Rea (Hello Sunshine), Wynonna Judd and Cactus Moser, Jason Owen (Sandbox Productions) and Bruce Gillmer, Margaret Comeaux and Leslie Fram (MTV Entertainment Studio) are executive producers along with Patty Ivins Specht who also serves as director.

For CMT PRESENTS THE JUDDS: LOVE IS ALIVE - THE FINAL CONCERT, Margaret Comeaux (CMT), Patrizia DiMaria (LadyPants Productions) and Jason Owen (Sandbox Productions) are executive producers.

About Paramount+

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream CBS News Network for 24/7 news and CBS Sports HQ for sports news and analysis.

For more information about Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.

Paramount Media Networks & MTV Entertainment Studios

Paramount Media Networks & MTV Entertainment Studios is one of the preeminent media entities in the world that connects with global audiences through its nine iconic brands – MTV, Comedy Central, VH1, CMT, Pop, Logo, The Smithsonian Channel, Paramount Network and TV Land – and its Studios arm which produces acclaimed series and movies as well as award-winning documentaries through MTV Documentary Films.

About Sandbox Productions

Founded by Sandbox Entertainment Group CEO and Emmy® award-winning producer Jason Owen, Sandbox Productions creates, develops, and produces film, television and theater projects rooted in music, history, and Southern culture. The Nashville and Charleston based company is committed to expanding opportunities for writers, directors, musicians, and visual artists to develop scripted and unscripted content across multiple platforms. To date, Sandbox Productions has produced specials, documentaries, and series for ABC, NBC, FOX, Showtime, CMT, Amazon, Paramount+, and Apple TV+.

About Hello Sunshine

Founded by Reese Witherspoon, Hello Sunshine puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors, and fellow members.

Hello Sunshine is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

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More Nick: Paramount Plus Expands Kids and Family Programming with New Slate of Films and Series from Nickelodeon Studios!

Originally published: April 18.

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How to Stream the 2022 CMT Music Awards Ceremony for FREE on Paramount Plus Premium

Country music's biggest night is here! The 2022 CMT Music Awards, hosted by Kelsea Ballerini and Anthony Mackie, are streaming tonight live at 8PM ET/8PM PT with Paramount+ Premium. Try it FREE at ParamountPlus.com!

 

The show, airing live from Nashville’s Municipal Auditorium, presents fan-voted awards honoring achievements in country music.

 

Stream the 2022 CMT Music Awards tonight live at 8PM ET/8PM PT with the Paramount+ Premium plan. Try it FREE!

More Nick: Highlights and Winners From Nickelodeon’s Kids’ Choice Awards 2022!

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#KingArthur King of Queens – Remembering Jerry Stiller | Sony Pictures Entertainment

#KingArthur King of Queens – Jerry Stiller | Sony Pictures Entertainment




R.I.P. Jerry Stiller 1927 – 2020

Synopsis:
Taking place in Rego Park, Queens, New York, a blue-collar married couple, Doug (Kevin James), a deliveryman, and Carrie (Leah Remini), a secretary at a law firm, who both live with Carrie's oddball father, Arthur (Jerry Stiller), try to make the best of what they got while trying to make their marriage somewhat normal and getting through tiny problems that they have together, even the occasional run-in with Carrie's father.

Watch the King of Queens. Now on Peacock, Lifetime, TV Land, and CMT

Originally published: Thursday, May 14, 2020.

ViacomCBS, Verizon Strike Multiyear Carriage Deal

The multiyear deal covers the full range of ViacomCBS' networks and retransmission consent for CBS-owned TV stations.

ViacomCBS and telecom giant Verizon's FiOS have struck a new carriage agreement, the second major pact for the entertainment giant since the recombination of Viacom and CBS closed in December.

The companies didn't make a formal announcement, but sources confirmed the agreement to The Hollywood Reporter.

In January, ViacomCBS struck a new carriage deal with Comcast that covered Viacom networks and made sure Comcast's agreements with the CBS and Viacom portfolios now end at the same time. The Verizon pact is the first one that covers the complete ViacomCBS portfolio.

Financial terms weren't disclosed, but the multiyear deal covers the full range of ViacomCBS' networks, which include CBS, CBS Sports Network, Nickelodeon, Showtime, MTV, BET, Comedy Central and the Paramount Network. The deal also covers retransmission consent for CBS-owned TV stations.

ViacomCBS CEO Bob Bakish has focused on a positive, collaborative approach to carriage deals compared to his Viacom predecessors' approach, but Wall Street has continued to wonder whether the merged firm would be able to strike new carriage agreements.

Bakish in a November analyst call pointed to the recombined group controlling around 22 percent of primetime TV viewing in the U.S. via CBS and Viacom's cable assets, while only getting around 11 percent of affiliate fees.

"Part of the bear thesis has been that the networks would be dropped upon renewals with distribution partners," Wolfe Research analyst John Janedis wrote in a first reaction. "With FiOS done, we expect the market to focus on a long-awaited virtual [pay TV] deal and Dish, which should take some of the pressure off the stock."

He added: "We believe the term is in the four-year range, likely co-terminus given the importance management has spoken to related to synchronizing deals post the merger." That means ViacomCBS has been targeting to reach new carriage deals that cover Viacom and CBS networks for the same periods.

Janedis also took a stab at other deal terms, writing in a report: "While pricing of the deal wasn't disclosed, we doubt ViacomCBS would have accepted terms (without going dark) that included a rate rollback. We assume [the] combined Viacom/CBS nets rate will increase at a compound annual growth rate in the mid-single digit range over the life of the deal. Although unclear, we do not believe any of the ViacomCBS nets will be re-tiered as a result of the renewal."

More Nick: Nickelodeon Upfront 2020 Roundup!

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#AloneTogether | Coronavirus Response | ViacomCBS & Ad Council

Alone Together :15 | Coronavirus Response | ViacomCBS & Ad Council


You can help slow the spread of COVID-19. By practicing social distancing and limiting your interactions with others, you can help prevent coronavirus from spreading. But staying in doesn’t mean you have to be solo. We can be #AloneTogether. For more information, visit https://Coronavirus.gov

Subscribe for Ad Council’s latest PSAs: http://bit.ly/SubscribeAdCouncil



NickALive!'s full coverage of how coronavirus is affecting Nickelodeon can be found here.

More Nick: Nickelodeon Launches #KidsTogether--A Global Prosocial Initiative to Help Kids and Families Stay Informed and Engaged With Activities; Noggin to be Offered Free to Kids in Need in Partnership with National Head Start Association and First Book

Originally published: Friday, March 20, 2020.

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ViacomCBS Partners with Ad Council to Launch Social Distancing Campaign #AloneTogether

In partnership with the Ad Council, ViacomCBS’ Entertainment & Youth Brands led by MTV, Comedy Central, Paramount Network, CMT and VH1, launched #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment. A focus on mental health is a vital part of the effort, underscoring that social distancing does not mean social isolation.

As of now, the mobile ads encourage people to stay home, regardless of whether or not they have symptoms. Each ad includes the hashtag #AloneTogether and the following message: “We’ll be here to keep you company.”

These brands are developing #AloneTogether content to be shared collectively to their more than 500 million social followers, communicating the public health message through their distinct brand voices. Creative executions include:

- Self-shot videos and live takeovers from music and celebrity talent across the portfolio sharing how they are #AloneTogether at home

- Daily engagement through series’ social accounts, encouraging conversation and among fans

- Inspiring profiles of young people who are making a difference during this pandemic

The campaign will also be tailored and supported by Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. The open-source model is designed to easily and quickly expand across ViacomCBS and beyond. Further, a toolkit of core creative assets is being developed so that #AloneTogether messaging can be used by other cable, broadcast, digital, social and audio companies. It is flexible, tailored by brand/audience, low-lift and social-first. It also is complementary to any other PSA creative.

The Ad Council is also collaborating to extend #AloneTogether through its network of national media partners, platforms and influencers.

Artists and talent from MTV, Comedy Central, Paramount Network, CMT and VH1 – along with the rest of the E&Y brands – today featured the #AloneTogether across their social platforms, Jersey Shore’s Pauly D, Trevor Noah, David Spade, RuPaul’s Drag Race, Black Ink Crew and the Schitt’s Creek cast, among others.

In addition, NBCU has created warnings for those most at risk for coronavirus, including those over 65, those with diabetes and heart disease and cancer.

Watch the first PSA below.

The campaign was created and produced internally by MTV’s digital and creative leads.

The ads are running on social via the various channels’ accounts. Individual series, such as Siesta Key and Martha & Snoop’s Potluck Dinner Party, are also sharing the ads. A ViacomCBS spokesperson said the ads are also being supported with digital paid media for now.

We’re still part of a community even when we’re by ourselves. Stay home and stay positive. We're #AloneTogether pic.twitter.com/eBRBPBqIJw

— The Daily Show (@TheDailyShow) March 16, 2020

From Deadline:

MTV, Comedy Central & Other ViacomCBS Brands Launch Social Distancing Campaign #AloneTogether

It’s the new normal — for now, at least — and ViacomCBS’ Entertainment & Youth Brands are teaming to raise awareness about social distancing.

MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with the Ad Council for #AloneTogether, a national campaign to promote safety and unity in the coronavirus era. Watch the first PSA above.

Among the celebrities taking part in the campaign are folks from RuPaul’s Drag Race, Schitt’s Creek, Jersey Shore Vacation and Black Ink Crew. Comedy Central late-night hosts Trevor Noah and David Spade also are featured. The content will be shared among their collective half-billion-plus social media followers.

ViacomCBS describes #AloneTogether as a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment. “A focus on mental health is a vital part of the effort, underscoring that social distancing does not mean social isolation,” it said.

The campaign also also will be tailored and supported by Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. The open-source model is designed to expand across ViacomCBS and beyond.

###

From Multichannel News:

ViacomCBS Partners With Ad Council to Launch Social Distancing Promo Campaign

MTV, Comedy Central, Paramount Network to drive #AloneTogether campaign

ViacomCBS has teamed with the Ad Council to create a national campaign promoting social distancing in the wake of the coronavirus outbreak.

The campaign, #AloneTogether, is a national social and talent-led campaign that educates audiences on the importance of social distancing through entertainment, according to company officials.

The move comes as the US is in the grips of the coronavirus pandemic. The Center for Disease Control and Prevention has advised against gatherings of 50 people or more for the next eight weeks to curb the spread of the disease, while President Trump has advocated for avoiding gatherings of more than 10 people.

MTV, Comedy Central, Paramount Network, CMT and VH1 will drive the #AloneTogether campaign, which will feature video content -- including self-shot video and live takeovers from music and celebrity talent showing how they are spending their time at home -- that will be shared collectively to their more than 500 million social media followers, according to ViacomCBS. The campaign will also be tailored and supported by all ViacomCBS platforms, including Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime.

ViacomCBS and the Ad Council will also develop a toolkit of core creative assets so that #AloneTogether messaging can be used and expanded upon by other cable, broadcast, digital, social and audio companies.

###

From AdWeek:

Viacom and Ad Council Debut #AloneTogether, a Social Campaign About Social Distancing

Ads encourage young people to stay home—and presumably watch TV

Key insight:

Live celebrity takeovers and profiles of youth making a difference to come.

As more and more people stay inside their homes to slow the spread of COVID-19, ViacomCBS is unveiling a PSA campaign that aims to “communicate the importance of social distancing” at such a crucial time.

The effort is being led by the company’s portfolio of entertainment and youth brands—which includes MTV, Comedy Central, CMT and VH1—in partnership with the Ad Council.

As of now, the campaign includes a set of fairly generic mobile ads that encourage people to stay home, regardless of whether or not they have symptoms. Each ad includes the hashtag #AloneTogether and the following message: “We’ll be here to keep you company.”

The ads are running on social via the various channels’ accounts. Individual series, such as Siesta Key and Martha & Snoop’s Potluck Dinner Party, are also sharing the ads. A ViacomCBS spokesperson said the ads are also being supported with digital paid media for now.

The campaign was created and produced internally by MTV’s digital and creative leads. According to ViacomCBS, the #AloneTogether campaign will include a number of other elements, including live takeovers from music and celebrity talent, daily engagement through series’ social accounts and profiles of young people who are making a difference through this pandemic. Celebrities including Trevor Noah and David Spade, both of whom have their own shows on Comedy Central, have already posted content in support of the campaign.

Other campaign elements slated to roll out in the coming weeks include a TikTok #AloneTogether challenge and a YouTube Live “Chill Out 24 Hour Livestream.”

ViacomCBS said it is developing a toolkit of creative assets so that the campaign’s messaging can be used by other cable, broadcast, digital, social and audio companies. The PSA is also being tailored and supported by some of the company’s other properties, including Nickelodeon, BET, CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. Additionally, the Ad Council is working with ViacomCBS to extend the effort through its network of national media partners, platforms and influencers.

###

Official Ad Council press release:

Ad Council, along with White House, CDC, HHS and Major Media Networks and Digital Platforms, to Launch National PSAs in response to Coronavirus Pandemic

In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks and digital platforms to launch a series of national public service ads (PSAs) and multi-channel content to provide critical and urgent messages to the American public. The creative assets focus on reaching high-risk populations and the general public with messages around social distancing, personal hygiene and mental health. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis.

The country’s largest media companies and digital platforms have committed to use their channels to support consistent messaging across TV, radio, social media, outdoor and digital media.

The following creative assets were developed in partnership with the Ad Council and the White House:

• NBCUniversal created a series of digital videos and social graphics, available in both English and Spanish, to inform high-risk populations about the steps they can take to protect themselves and the public about how they can help stop of the spread of coronavirus. The PSAs are available beginning tomorrow.
• National broadcast PSAs featuring the Surgeon General will communicate the most important ways Americans can protect themselves and those most at risk. That script, developed by Group SJR, will also be available as a template for media companies to create assets with their own public health officials. The PSAs will be distributed to stations later this week.

The following creative assets were developed in partnership with the Ad Council and media companies and platforms:

• ViacomCBS is launching a multiplatform campaign led by MTV and the company’s Entertainment & Youth Brands to communicate the importance of social distancing that will be tailored and supported across the ViacomCBS portfolio and available to all media companies who want to get involved.
• The Atlantic’s internal creative studio is developing customized digital creative that provides access to relevant information.
• iHeartMedia will support messaging around social distancing and high-risk populations, among other important COVID-19-related topics, across their network of stations.
• ABC/WaltDisney Television is working on priority messaging for parents and families for distribution across their channels and platforms.

All PSAs and content will air and run in time and space that will be donated by the media. For media assets, visit https://www.psacentral.org/

The Ad Council
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina, Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

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