Latest Customer Data Platforms Articles

Sprinklr Launches 6 Marketing AI Agents in Beta

Oracle Launches 5 Claw-Powered Agentic CX Apps

10 AI Chatbot Providers Compared on Answers, Actions and Human Handoff

90210 Reboot? Nah. CX Reboot? The Time Is Now in the Age of AI

Why Do CX Teams Spot Customer Risk too Late?

Databricks CustomerLake Enters Beta as Enterprises Go Live With Agentic CDP

Zoom Launches Unified Context Layer for CX Agents

Why Are Marketers Still Paying for Martech They Never Use?

What Is Net Promoter Score, and Why Do CX Leaders Still Disagree?

Is Your Cloud Call Center Platform Ready for Agentic Customer Service?

Kustomer Adds AI QA & Conversation Intelligence to CX Platform

What Is Customer Satisfaction Score (CSAT) and How Do You Calculate Your Score?

Is the Era of Martech Absolutes Over? Buyers Are Going Hybrid

Why Context Engineering Is the New Martech Battleground for Marketers

Can Treasure AI's Personalization Studio Close the CDP-to-Website Gap?

What Does the Godfather of Martech Think About Engagement-Based Pricing?

Treasure AI Bets on Click-Based Email Pricing, Launches Personalization Studio

Is Your Customer Journey Putting Customers Through Their Own Odyssey?

The Watermelon Effect: When Green CX Dashboards Hide Red-Faced Customers

Medallia H2 2026 Release Expands Multilingual AI

Why Context Engineering Is Becoming Martech's Most Contested Control Point

10 Online Customer Experience Courses and Certifications Worth Your Consideration

Simplicity Is Dead. Complexity Is Where B2B CX Value Lives Now.

What Is Context Engineering — and Why Does It Beat Personalization?

Why Customer Data Alone Won't Tell Brands What Customers Really Want

Is Your Customer Data Ready for AI-Powered Advertising?

Who Owns The Customer When Autonomous Agents Go Wrong?