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@cmswire

CMSWire.com

@cmswire
The leading community of customer experience practitioners. Sister to @GetReworked and @vktrnow.
SF | NY | Bos | London | Paris
CMSWire.com
Joined December 2007
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  • @cmswire
    CMSWire.com
    @cmswire
    Oct 9
    Why Should CMOs Treat Earned Media as a Data Play? dlvr.​it/TVrmpJ #EarnedMedia #DigitalMarketing
  • @cmswire
    CMSWire.com
    @cmswire
    Oct 9
    Treasure AI wants marketers to pay for email clicks, not sends. Martech godfather Scott Brinker calls that a reasonable outcome, but budgeting for variable spend is a new muscle. CMSWire EIC Dom Nicastro asks what happens when clicks go up and revenue doesn't.
  • @cmswire
    CMSWire.com
    @cmswire
    Oct 8
    Your CMS was built to fill web pages. AI agents want content they can find, version-check and govern. CMSWire Contributor David San Filippo explains why content architecture now matters more than the latest copilot or MCP feature. ow.ly/wN6P50ZVIZs
  • @cmswire
    CMSWire.com
    @cmswire
    Oct 7
    Is Your Email Program Scaling Bad Data or Bad Strategy? by @chadswhite dlvr.​it/TVqGdB #EmailMarketing #DigitalMarketing
  • @cmswire
    CMSWire.com
    @cmswire
    Oct 7
    Contact center agents used to vent about it in the group chat: "I just got another voicemail." Then Dionne took over the dialing. Dionne is a voice AI agent at Storage Vault. She makes outbound calls for the advisors and hands customers off only when they're ready to talk.
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