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Ecommerce

Discover the latest in ecommerce news and trends at the intersection of content, online commerce and personalized digital customer experiences. At CMSWire, we provide vital insights and updates to help you thrive in the rapidly evolving ecommerce landscape. Dive into original articles, in-depth analyses and expert thoughts that empower you to stay ahead of disruptions and capitalize on emerging opportunities. Whether you're seeking best practices or actionable strategies, find everything you need to drive growth and maximize ROI for your online business.

Featured Reading

Editorial
Why Customer Intent Gets Lost Between Search and Automation
Customer Experience
Why Customer Intent Gets Lost Between Search and Automation
When AI shopping assistants skip straight to recommendations, they can solve the wrong problem fast. Here's the missing layer CX teams need.
Editorial
AI Search Is Now a Deal-Finding Tool. Is Your Promotions Data Ready?
Ecommerce
AI Search Is Now a Deal-Finding Tool. Is Your Promotions Data Ready?
Shoppers are turning to AI tools to find deals — and bad promotions data could cost you the sale.
Editorial
The Transaction Control Layer That Stops Customer Experience From Breaking
Customer Experience
The Transaction Control Layer That Stops Customer Experience From Breaking
In-store pickup, dealer commerce and conversational AI share one architectural gap: no governed layer between system proposals and valid execution.
Editorial
Why Conversion Metrics Can't Prove Your AI Checkout Actually Worked
Customer Experience
Why Conversion Metrics Can't Prove Your AI Checkout Actually Worked
Checkout success and payment authorization don't confirm a valid order exists. Here's the three-metric model to measure what conversion misses.
Editorial
The Customer Experience Problem That Isn't Actually a UX Problem
Customer Experience
The Customer Experience Problem That Isn't Actually a UX Problem
Dealer customers hit broken pricing and stalled orders after launch — and it's rarely a CX design flaw. Here's what's actually failing.

A Deeper Dive Into Ecommerce

Editorial
Transforming Ecommerce With Artificial Intelligence & Machine Learning
Ecommerce
Transforming Ecommerce With Artificial Intelligence & Machine Learning
Feature
Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
Digital Marketing
Hyper-Personalization: How AI & ML Are Building a New Framework for Ecommerce CX
Feature
Ecommerce Metrics: Which Numbers Matter the Most?
Digital Marketing
Ecommerce Metrics: Which Numbers Matter the Most?
Editorial
Why the Subscription Economy Needs to Focus on Customer Retention
Customer Experience
Why the Subscription Economy Needs to Focus on Customer Retention
Feature
How Can Marketers Adapt to Digital Commerce Acceleration?
Digital Experience
How Can Marketers Adapt to Digital Commerce Acceleration?
Feature
A 'SaaS Apocalypse' for Customer Experience? Really?
Customer Experience
A 'SaaS Apocalypse' for Customer Experience? Really?

Featured White Paper

Benchmark Your Contact Center Maturity in 2026
67% still rely on manual or limited workflow automation. See how your contact center compares across seven maturity pillars
Based on insights from 400 contact center leaders, Benchmarking the 2026 State of Contact Center Maturity gives you a clearer view of where the industry stands and how your own operation compares.
Benchmark Your Contact Center Maturity in 2026

Latest Articles

Editorial
Are Agents Killing SaaS or Making Salesforce and ServiceNow Indispensable?
Digital Experience
Are Agents Killing SaaS or Making Salesforce and ServiceNow Indispensable?
Editorial
Is Your Checkout Making Promises Your ERP Can't Keep?
Customer Experience
Is Your Checkout Making Promises Your ERP Can't Keep?
Editorial
When Customers Don't Search: How AI Is Compressing the B2B Buying Journey
Customer Experience
When Customers Don't Search: How AI Is Compressing the B2B Buying Journey
Editorial
The Second Channel Is Where B2B Commerce Architecture Goes Wrong
Digital Experience
The Second Channel Is Where B2B Commerce Architecture Goes Wrong
Editorial
Why Your Go-Direct Commerce Strategy Has a CX Debt Problem
Ecommerce
Why Your Go-Direct Commerce Strategy Has a CX Debt Problem
Editorial
Why Customer Experience Breaks When Agentic Fulfillment Systems Overpromise
Ecommerce
Why Customer Experience Breaks When Agentic Fulfillment Systems Overpromise

People Covering Ecommerce

Nixalkumar Patel is a senior product and digital transformation leader specializing in enterprise omnichannel digital commerce transaction execution and orchestration...
Nixalkumar PatelNixalkumar Patel is a senior product and digital transformation leader specializing in enterprise omnichannel digital commerce transaction execution and orchestration...
Dan Surtees serves as VP of strategy at XCCommerce, partnering with top retailers to design and execute promotions and loyalty...
Dan SurteesDan Surtees serves as VP of strategy at XCCommerce, partnering with top retailers to design and execute promotions and loyalty...
Jennifer Torres is an award-winning journalist based in Florida. She formerly served as staff reporter for Simpler Media Group/CMSWire covering...
Jennifer TorresJennifer Torres is an award-winning journalist based in Florida. She formerly served as staff reporter for Simpler Media Group/CMSWire covering...
Shane O’Neill is an award-winning journalist and content marketer based in Boston. He has 20 years of experience covering digital...
Shane O'NeillShane O’Neill is an award-winning journalist and content marketer based in Boston. He has 20 years of experience covering digital...
Justin Racine is Chief Digital Officer at Geriatric Medical & Surgical Supply, focused on building digital technology that elevates customer experiences...
Justin Racine, 2025 Contributor of the YearJustin Racine is Chief Digital Officer at Geriatric Medical & Surgical Supply, focused on building digital technology that elevates customer experiences...
Phil Britt is a veteran journalist with more than 45 years of professional writing experience. He content has appeared in...
Phil BrittPhil Britt is a veteran journalist with more than 45 years of professional writing experience. He content has appeared in...
Featured Research
Featured research
White Paper
Benchmark Your Contact Center Maturity in 2026
67% still rely on manual or limited workflow automation. See how your contact center compares across seven maturity pillars
Featured research
Guide
The Fast-Track Guide to Lasting Title II Compliance
Get the phase-by-phase structure, role assignments and governance policies your team needs to stay compliant after the deadline
Featured research
Guide
PDF Accessibility Compliance: Standards, Remediation and Governance
The guide that covers compliance, remediation and why accessible PDFs are also more visible to AI search
Featured research
eBook
Navigating the Great Content Collapse
Organic click-through rates are down 35% and the fix isn't what most content teams think it is.
Featured research
Guide
Enterprise AI Agent Buying Scorecard: Eight Criteria for Any Vendor
Score any AI agent against eight enterprise-grade criteria and know exactly where it stands
Featured research
On-Demand Webinar
Harvard Business Review: Orchestrating Human + AI Teams for the Future of Work
How the organizations pulling ahead are designing human and AI work
Featured research
Guide
Enterprise Content Migration Guide: Replace Chaos With Strategy
Most teams begin a migration without understanding the full scope, or the costly pitfalls. This guide shares invaluable lessons from leaders who’ve been through it.
Featured research
eBook
The New Standard for Governing Your Digital Content With AI
How to build enforceable AI controls into the content lifecycle without slowing down the teams that depend on it.
Featured research
Guide
How to Build a Virtual Agent Your Customers Want to Use
Real configuration examples, industry use cases and a readiness checklist to get your virtual agent right from the start
Featured research
eBook
What If Self-Service Worked? The CX Leader's Guide to Intelligent Self-Service
Customers have always preferred to solve their own problems. This guide is about building self-service that lets them.
Featured research
Research Report
2026 Gartner® Peer Insights™ Voice of the Customer for Contact Center as a Service
Before you commit to a CCaaS platform, find out what CX leaders who've already been through implementation, adoption and support have to say
Featured research
Guide
Post-Acquisition Guide: How to Bring Two Digital Experiences Together
After a merger or acquisition, how do you integrate two organizations’ brands, content, and digital experience? Follow the steps and strategies in this guide.