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Customer Data Platforms

What is a CDP? Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.

Featured Reading

Sponsored Article
Exploring CDP Implementation and Optimization
Digital Workplace
Exploring CDP Implementation and Optimization
The advertising ecosystem has been upended, thanks in part to Google’s plans to deprecate third-party cookies and Apple’s restriction of access.
Sponsored Article
Reclaiming the Promise of CDPs
Digital Experience
Reclaiming the Promise of CDPs
With the right approach, CDPs can still deliver on their promise of using data to its fullest potential.
Sponsored Article
How CDPs and Clean Rooms Help You Build Digital Resilience
Digital Workplace
How CDPs and Clean Rooms Help You Build Digital Resilience
Data technologies — specifically customer data platforms (CDPs) and data clean rooms — are a great place to start with data privacy.
News Analysis
Can Treasure AI's Personalization Studio Close the CDP-to-Website Gap?
Customer Data Platforms
Can Treasure AI's Personalization Studio Close the CDP-to-Website Gap?
Your CDP knows the returning customer. Your homepage treats her like a stranger. Treasure AI’s new Personalization Studio puts that fix in marketers’ hands.
News
Treasure AI Bets on Click-Based Email Pricing, Launches Personalization Studio
Digital Marketing
Treasure AI Bets on Click-Based Email Pricing, Launches Personalization Studio
Treasure AI will charge by email engagement, and it just launched real-time web personalization to back the bet.

Digging Deeper Into Customer Data Platforms

Feature
How AI and Data Analytics Drive Personalization Strategies
Customer Experience
How AI and Data Analytics Drive Personalization Strategies
Editorial
The 3 Key Components of a First-Party Data Strategy
Customer Experience
The 3 Key Components of a First-Party Data Strategy
Feature
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Digital Marketing
Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?
Editorial
Understanding the Key Components of a Customer Data Platform
Digital Experience
Understanding the Key Components of a Customer Data Platform
Feature
9 Principles to Improve Your Customer Data Management
Customer Experience
9 Principles to Improve Your Customer Data Management
Feature
Using a CDP for Data-Driven Campaign Management
Customer Experience
Using a CDP for Data-Driven Campaign Management

Featured White Paper

Benchmark Your Contact Center Maturity in 2026
67% still rely on manual or limited workflow automation. See how your contact center compares across seven maturity pillars
Based on insights from 400 contact center leaders, Benchmarking the 2026 State of Contact Center Maturity gives you a clearer view of where the industry stands and how your own operation compares.
Benchmark Your Contact Center Maturity in 2026

Latest Articles

Editorial
Is Your Customer Journey Putting Customers Through Their Own Odyssey?
Customer Experience
Is Your Customer Journey Putting Customers Through Their Own Odyssey?
Editorial
The Watermelon Effect: When Green CX Dashboards Hide Red-Faced Customers
Customer Experience
The Watermelon Effect: When Green CX Dashboards Hide Red-Faced Customers
News
Medallia H2 2026 Release Expands Multilingual AI
Customer Experience
Medallia H2 2026 Release Expands Multilingual AI
Feature
Why Context Engineering Is Becoming Martech's Most Contested Control Point
Digital Marketing
Why Context Engineering Is Becoming Martech's Most Contested Control Point
Feature
10 Online Customer Experience Courses and Certifications Worth Your Consideration
Customer Experience
10 Online Customer Experience Courses and Certifications Worth Your Consideration
Editorial
Simplicity Is Dead. Complexity Is Where B2B CX Value Lives Now.
Customer Experience
Simplicity Is Dead. Complexity Is Where B2B CX Value Lives Now.

People Covering Customer Data Platforms

Tim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Tim HarnettTim is the senior manager of research and content for Simpler Media Group. In his role he writes content, market...
Mike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Mike DanleyMike Danley, Director of Product at Acxiom, is a 20+ year marketing technology veteran who is passionate about helping brands...
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Greg Kihlstrom, 2025 Contributor of the YearGreg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Dom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Dom NicastroDom Nicastro is an award-winning journalist, editor and media personality with over 25 years of experience covering sports, consumer trends,...
Allen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Allen BernardAllen Bernard is a veteran freelance business and technology journalist, editor and copywriter. From 2003-2012 he served as the managing...
Brian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Brian CarlsonBrian Carlson is the Founder and President of RoC (Return on Content) Consulting, a digital content consulting and development firm....
Featured Research
Featured research
White Paper
Benchmark Your Contact Center Maturity in 2026
67% still rely on manual or limited workflow automation. See how your contact center compares across seven maturity pillars
Featured research
Guide
The Fast-Track Guide to Lasting Title II Compliance
Get the phase-by-phase structure, role assignments and governance policies your team needs to stay compliant after the deadline
Featured research
Guide
PDF Accessibility Compliance: Standards, Remediation and Governance
The guide that covers compliance, remediation and why accessible PDFs are also more visible to AI search
Featured research
eBook
Navigating the Great Content Collapse
Organic click-through rates are down 35% and the fix isn't what most content teams think it is.
Featured research
Guide
Enterprise AI Agent Buying Scorecard: Eight Criteria for Any Vendor
Score any AI agent against eight enterprise-grade criteria and know exactly where it stands
Featured research
On-Demand Webinar
Harvard Business Review: Orchestrating Human + AI Teams for the Future of Work
How the organizations pulling ahead are designing human and AI work
Featured research
Guide
Enterprise Content Migration Guide: Replace Chaos With Strategy
Most teams begin a migration without understanding the full scope, or the costly pitfalls. This guide shares invaluable lessons from leaders who’ve been through it.
Featured research
eBook
The New Standard for Governing Your Digital Content With AI
How to build enforceable AI controls into the content lifecycle without slowing down the teams that depend on it.
Featured research
Guide
How to Build a Virtual Agent Your Customers Want to Use
Real configuration examples, industry use cases and a readiness checklist to get your virtual agent right from the start
Featured research
eBook
What If Self-Service Worked? The CX Leader's Guide to Intelligent Self-Service
Customers have always preferred to solve their own problems. This guide is about building self-service that lets them.
Featured research
Research Report
2026 Gartner® Peer Insights™ Voice of the Customer for Contact Center as a Service
Before you commit to a CCaaS platform, find out what CX leaders who've already been through implementation, adoption and support have to say
Featured research
Guide
Post-Acquisition Guide: How to Bring Two Digital Experiences Together
After a merger or acquisition, how do you integrate two organizations’ brands, content, and digital experience? Follow the steps and strategies in this guide.