Carey Madsen

Carey Madsen is CMO and Vice President of The Fletcher Group (TFG), a PR and marketing agency specializing in payments, fintech and banking. Carey brings more than 20 years of experience developing and executing communications programs for Fortune 500 companies and global brands. Having worked both agency-side and client-side, she knows how to align marketing and communications strategies with leadership priorities, revenue goals and real-world execution.

At TFG, Carey leads the firm’s marketing practice and growth strategy while directing key accounts and serving as a trusted advisor to client leadership teams. She is the architect of TFG’s integrated model, which brings earned media, content, brand positioning and executive visibility together so clients get more value from every communications investment. Under her leadership, TFG grew its client base by 22% in the past year, clients with integrated programs now make up nearly two-thirds of the firm’s business, and the firm has grown 50% over the last five years.

Carey is a go-to outsourced CMO for large brands and public companies navigating a major brand transition, staffing gap or growth period, helping elevate marketing to the C-suite strategy table. She helps clients drive category leadership, growing their media share of voice, and increasing brand presence and citations in large language models (LLMs).  

Her expertise spans brand management, marketing and sponsorship strategy, content creation, and media, employee and crisis communications. She is known for her business acumen and for translating complex payments and fintech topics into clear, customer-friendly communications.

Carey oversees TFG’s own marketing strategy including its annual CMO research, and her perspective on B2B marketing has been featured in MarTech Edge, SalesTechStar and other publications.