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Chad S. White
15.9K posts
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@chadswhite

Chad S. White

@chadswhite
GVP of CRM Strategy @ZetaGlobal | 5x Author of 'Email Marketing Rules' & ~4,000 posts on digital & #emailmarketing | previously @Oracle @LitmusApp, @Salesforce
Boston, MA
EmailMarketingRules.com
Joined September 2008
8,416 Following
16.6K Followers
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  • @chadswhite
    Chad S. White
    @chadswhite
    Oct 2
    The Last Word on September 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… emailmarketingrules.com/the-last-word-…
  • @chadswhite
    Chad S. White
    @chadswhite
    Sep 28
    An email newsletter can be almost anything… Paid or free. 1st- or 3rd-party content. Linked or included content. Daily or less often. Periodic or sporadic. But there’s one thing it must be… zetaglobal.com/resource-cente… #emailmarketing #digitalmarketing
  • @chadswhite
    Chad S. White
    @chadswhite
    Sep 18
    Inbox AI summaries create a host of new risks for marketers. Mitigate those risks by adopting a Lean In, Neutral Stance, or Lean Away posture >> zetaglobal.com/resource-cente… #emailmarketing #digitalmarketing
  • @chadswhite
    Chad S. White
    @chadswhite
    Sep 15
    Whether provided by inboxes or agents, AI summaries create lots of new risks for marketers. Join us tomorrow as we discuss how to create a detailed mitigation strategy to protect your email program > zetaglobal.zoom.us/webinar/regist… #emailmarketing #digitalmarketing
  • @chadswhite
    Chad S. White
    @chadswhite
    Sep 14
    Brands are shifting budget from higher-ROI owned channels like email marketing to lower-ROI paid channels. What’s going on? zetaglobal.com/resource-cente… #emailmarketing #digitalmarketing