Treasure AI wants marketers to pay for email clicks, not sends. Martech godfather Scott Brinker calls that a reasonable outcome, but budgeting for variable spend is a new muscle. CMSWire EIC Dom Nicastro asks what happens when clicks go up and revenue doesn't.
ow.ly/uzp450ZW9M4
- Treasure AI wants marketers to pay for email clicks, not sends. Martech godfather Scott Brinker calls that a reasonable outcome, but budgeting for variable spend is a new muscle. CMSWire EIC Dom Nicastro asks what happens when clicks go up and revenue doesn't. ow.ly/uzp450ZW9M4