Presto Automation's AI drive-through needed human help on more than 70% of orders. The SEC noticed. CMSWire Contributor Ricardo Saltz Gulko explains why vague AI claims to customers are now a compliance risk and who should own the numbers behind them.
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The most expensive sound in your business might be a phone nobody picks up.
Missed calls quietly drain revenue, and a caller who can’t get through twice rarely tries a third time. Meanwhile your agents burn out answering the same five questions on repeat. AI receptionists can
A/B tests can't reach TV, audio or billboards, so Netflix randomizes entire markets instead. CMSWire Columnist Pierre DeBois breaks down how geo experiments measure what A/B testing misses and why one test alone is just an anecdote with confidence intervals.
