AI is changing how companies serve, support and market to customers. VKTR covers AI in customer experience for enterprise leaders: AI agents in customer service and contact centers, personalization, customer data readiness and the governance and ROI questions that decide whether CX AI delivers, through original reporting, research and expert analysis.
Customer experience is one of the first places enterprises are putting AI agents into production, from virtual agents that resolve support requests to models that personalize each interaction. Results depend less on the model than on the foundations: connected customer data, clear rules for what AI is allowed to do, and metrics that track customer outcomes, not just deflection. For AI-driven shopping and checkout, see our Agentic Commerce channel.
How enterprises are deploying AI agents in support and contact centers, and designing AI systems that actually resolve customer problems.
How AI is changing the way brands reach and personalize for customers, and why agentic AI could end the traditional marketing funnel.
Why CX AI succeeds or fails on its data, and how leaders can turn customer service data into AI value.
How to keep customer trust as AI takes on more of the experience, and which CX metrics matter in the age of AI.
