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The Business of Enterprise AI
Channel

Agentic Commerce

Think of agentic commerce as your own personal shopper — AI systems that operate autonomously to discover, evaluate and transact on the behalf of individuals and organizations. No need to browse, compare and go through the check-out process. Now, users set goals and agents handle the rest.

Featured Reading

News
NVIDIA to Invest $3B in Meta as Companies Expand Work on Muse AI Agents
AI Market
NVIDIA to Invest $3B in Meta as Companies Expand Work on Muse AI Agents
NVIDIA and Meta expand their Muse partnership with a $3B investment and plans to explore NVIDIA tools for safe AI agent deployment.
Editorial
Why Nobody Believes Your AI Numbers
AI Ethics Law Risk
Why Nobody Believes Your AI Numbers
Executives are not rejecting the technology. They are rejecting the instrument.
Feature
What AI Agents Actually Need From the Enterprise Data Layer
Information Management
What AI Agents Actually Need From the Enterprise Data Layer
Clean data is only the beginning. Agents also need context, identity, narrowly delegated authority and controls that operate while they do.
News Analysis
Anthropic Files Public S-1 With 900% Net Revenue Retention, Founder Voting Control
AI Market
Anthropic Files Public S-1 With 900% Net Revenue Retention, Founder Voting Control
Anthropic's public S-1 for a Nasdaq IPO under ANT shows 900% net revenue retention, 1,900 $1M-plus customers and founders holding 50.1% of the vote.
News
Kimi K3.1 Pro Nears Top Proprietary Models as Moonshot Limits Its Cyber Skills
AI Platforms
Kimi K3.1 Pro Nears Top Proprietary Models as Moonshot Limits Its Cyber Skills
Moonshot AI's Kimi K3.1 Pro nears Claude Opus 5.5 on coding benchmarks, while the open-weight release deliberately scales back cyber capabilities.

Why Does Agentic Commerce Matter?

In an agent-driven economy, businesses don't optimize for human attention. They optimize for machine selection. This shift changes everything: 

  • How brands compete
  • How pricing works
  • How contracts are negotiated
  • How marketplaces operate
  • How trust is established

This channel tracks the technologies, market shifts, challenges and governance frameworks shaping commerce in ever-evolving world of AI. 

Getting Started With Agentic Commerce

Editorial
AI Shopping Is Here — Here's What Retailers Can Do About It
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Are You Ready for Agentic AI Shoppers as Customers?
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
7 AI in Ecommerce Trends Marketers Should Consider
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider

Featured eBook

Navigating the Great Content Collapse
Organic click-through rates are down 35% and the fix isn't what most content teams think it is.
More content won't fix a discoverability problem. Download the ebook and build the content strategy that will.
Navigating the Great Content Collapse

Latest Articles

Editorial
Your Risk Management Plan Needs a P(doom) Contingency
Leadership
Your Risk Management Plan Needs a P(doom) Contingency
News
Claude Duet: Anthropic Previews an AI Agent That Messages You First
AI Platforms
Claude Duet: Anthropic Previews an AI Agent That Messages You First
News
Boomi Buys Elementary Data to Improve Data Reliability for AI
Information Management
Boomi Buys Elementary Data to Improve Data Reliability for AI
News Analysis
Agentic AI Is a Top Software Engineering Priority. The Payoff Will Take Time
Leadership
Agentic AI Is a Top Software Engineering Priority. The Payoff Will Take Time
Feature
How to Calculate the True Cost of an Enterprise AI Agent
AI Technology
How to Calculate the True Cost of an Enterprise AI Agent
Editorial
Stop Selling Automation, Start Selling Strategy: How AI Consultants Can Stay Relevant
Leadership
Stop Selling Automation, Start Selling Strategy: How AI Consultants Can Stay Relevant

People Covering Agentic Commerce

Michelle Hawley is a writer, editor and content strategist based in Pennsylvania. She currently serves as Editorial Director at Simpler Media...
Michelle HawleyMichelle Hawley is a writer, editor and content strategist based in Pennsylvania. She currently serves as Editorial Director at Simpler Media...
Seth Earley is the founder and CEO of Earley Information Science, a professional services firm working with leading brands. He...
Seth EarleySeth Earley is the founder and CEO of Earley Information Science, a professional services firm working with leading brands. He...
Berenice Baker is a technology journalist and editor specializing in enterprise AI, advanced computing and emerging technologies. She writes about...
Berenice BakerBerenice Baker is a technology journalist and editor specializing in enterprise AI, advanced computing and emerging technologies. She writes about...
Tristan Barnum is the chief marketing officer and head of AI innovation at Wildfire Systems, a customer loyalty and rewards...
Tristan BarnumTristan Barnum is the chief marketing officer and head of AI innovation at Wildfire Systems, a customer loyalty and rewards...
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Greg Kihlstrom, 2025 Contributor of the YearGreg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Mo Cherif is Vice President, AI & Innovation at Sitecore, with over 20 years of experience at the intersection of...
Mo CherifMo Cherif is Vice President, AI & Innovation at Sitecore, with over 20 years of experience at the intersection of...
Featured Research
Featured research
eBook
Navigating the Great Content Collapse
Organic click-through rates are down 35% and the fix isn't what most content teams think it is.
Featured research
Guide
Is AI Making Your Organization More Productive or More Dependent?
How to determine whether AI is creating lasting value or quietly increasing organizational risk.
Featured research
Research Report
The AI Transformation 100: Concrete Ideas for Fixing How We Work
100+ enterprise leaders, technologists and researchers share practical strategies for moving AI from experimentation to sustained operational impact
Featured research
White Paper
The Path to AI ROI: What CIOs Are Doing Differently
100+ IT leaders and professionals in the United States share insights on how to use AI to drive operational efficiency, business growth and competitive advantage
Featured research
Research Report
Mind The Agentic Action Gap: Stop Losing Money With AI Agents
Only 15% achieve real AI ROI — is your enterprise closing the action gap?
Featured research
Research Report
What Will Humans In The Loop Do?
A primer for the future of humans in the loop working with AI agents.
Featured research
White Paper
Why Enterprise AI Fails at Scale
A data readiness framework for leaders preparing generative and agentic AI for real-world autonomy
Featured research
Research Report
Designing AI-First Systems for Customer Access
What conversational AI reveals about orchestration, workflow redesign and execution at scale
Featured research
Research Report
Power Personalized CX with AI That Remembers What Customers Don’t Want to Repeat
What high-scale AI systems reveal about context, orchestration and why most AI fails between experimentation and execution.
Featured research
eBook
The Hidden Impact of AI in the Contact Center
AI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
Featured research
eBook
From Reactive to Ready: Scaling Contact Center Ops with WFM That Works
When customer demand shifts by the minute, your workforce strategy needs more than spreadsheets and guesswork it needs agile, AI-powered WFM built for digital service.
Featured research
Research Report
Unlocking the Potential of Artificial Intelligence in Digital Customer Experience
Insights and Trends from Organizational Adoption