Miss out on Amazon’s October Prime Day? There are still plenty of competing deals from Best Buy during its TechTober sale event, you’ll be spoiled for choice when it comes to high-quality TVs. While searching for TV deals, I found some of the best on top-rated TVs from Samsung, LG, and more featuring premium tech like OLED and Micro RGB displays, expanded smart features, and dedicated VRR support for gaming.
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To help you find the very best deals, I put together a list of my favorite lab-tested TVs with the steepest discounts so you can get the most out of your budget. But you won’t want to wait: these deals end Sunday.
Also: October Prime Day live blog 2026: All the best deals on Day 2
The best October Prime Day TV deals
Taylor Clemons/ZDNET
Save $1,200
LG C6 65-inch
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Expert Take
- Current price: $1,500 (44% off)
- Regular price: $2,700
One of the most impressive OLED TVs I’ve ever tested, with stunning color accuracy, contrast, and detailing. The updated panel gives you 4K resolution and a 120Hz refresh rate, as well as Dolby Vision HDR support. You’ll also get support for Dolby Atmos virtual surround sound and both Nvidia G-Sync and AMD FreeSync VRR for console gaming.
Review: LG C6 OLED TV
With true blacks and bright picture, Tokyo looks crisp and clean on the upgraded display. / Rebecca Isaacs/ZDNET
Save $1,000
Sony A95L 77-inch
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Expert Take
- Current price: $3,500 (22% off)
- Regular price: $4,500
An older version of Sony’s flagship OLED TV that still offers plenty of reasons to pick it up over its more recent cousins. You’ll get a 77-inch screen with Dolby Vision HDR support and a 120Hz refresh rate, as well as built-in voice controls via Alexa and Google Assistant.
Read more: The best Sony TVs
Samantha De Leon/ZDNET
Save $2,180
TCL QM9K 98-inch
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Expert Take
- Current price: $2,300 (48% off)
- Regular price: $4,480
A cinema-sized screen made with an updated QD-Mini LED panel for better color accuracy, detailing, and contrast that rivals premium OLED competitors. It features a 144Hz refresh rate, a suite of preloaded apps like Netflix and YouTube, and built-in voice controls via Alexa, Google Assistant, and Siri.
Review: TCL QM9K
Kerry Wan/ZDNET
Save $1,100
Hisense Canvas S7 65-inch
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Expert Take
- Current price: $900 (55% off)
- Regular price: $2,000
A gallery-inspired TV that mimics the look of a picture frame with a matte screen and wood-look bezel. The QLED panel gives you great color and detailing for streaming, live TV, and browsing the digital art store for works to add to your own personal slideshow.
Review: Hisense Canvas S7
Kerry Wan/ZDNET
Save $800
Samsung S95H 77-inch
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Expert Take
- Current price: $3,700 (17% off)
- Regular price: $4,500
The latest refresh of Samsung’s flagship OLED TV offers a brighter screen than its predecessor, a 165Hz maximum refresh rate, and support for Object Tracking Sound+ for audio that follows the on-screen action and a more immersive experience.
Read more: Samsung S95H vs Samsung S95F
Save $800
Sony Bravia 8 II 65-inch
Get it now
Expert Take
- Current price: $2,500 (24% off)
- Regular price: $3,300
Last year’s premium OLED from Sony still offers plenty of reasons to pick one up, like Acoustic Surface Audio+ support for spatial sound, exclusive VRR support for gaming on the PS5, integrated screen sharing from both iOS and Android devices, and Bravia Cam compatibility for video calls and meetings.
More October Prime Day 2026 TV deals
- LG B6 OLED 48-inch: $700 (save $500): An entry-level OLED with Dolby Vision and Dolby Atmos support, a dynamic sports picture mode, LG Shield security, and support for both Nvidia G-Sync and AMD FreeSync Premium VRR.
- TCL M8LF 75-inch: $630 (save $670): A mid-range big-screen with a 144Hz refresh rate, support for both Google Cast and AirPlay screen sharing, and built-in voice controls.
- Hisense U7 75-inch: $999 (save $1,000): A premium Mini-LED TV from Hisense that has a 165Hz refresh rate for sports and gaming, a peak brightnes of 3,000 nits, and 2.1.2CH integrated speakers.
- Samsung The Frame 65-inch: $1,099 (save $500): A gallery-inspired TV with a dedicated art mode, matte display, and customizable frame. You’ll also get a 144Hz maximum refresh rate, built-in voice controls, and Bluetooth connectivity.
October Prime Day 2026 home audio deals
- Roku Streambar SE: $99 (save $50): A soundbar and streaming box combined into a singe device, the Roku Streambar gives you 4K resolution, HDR support, and an HDMI-ARC passthrough.
- Sony HT-A5000 5.1.2CH: $500 (save $500): A high-end soundbar from Sony that features 5.1.2CH audio, Dolby Atmos support, AirPlay2 streaming capabilities, and built-in Chromecast.
- LG S60TR 5.1CH: $250 (save $150): An entry-level soundbar, speaker, and subwoofer combo with Dolby and DTS audio support, HDMI-ARC connectivity, and Bluetooth.
- Samsung HW-Q990F 11.1.4CH: $996 (save $1,003): Samsung’s flagship home audio system includes a soundbar, two satellite speakers, and a wireless subwoofer for whole-room surround sound. It also supports Dolby Atmos, Alexa voice controls, and SmartThings integration for smart home networks.
- TCL S45H: $80 (save $50): An entry-level soundbar with Dolby Atmos and DTS Virtual:X support, Bluetooth connectivity, and HDMI-ARC support.
- Insignia 2.0CH soundbar: $50 (save $10): An ultra budget-friendly soundbar with Bluetooth connectivity, customizable EQ settings, and 4 audio presets.
- Bose Smart Soundbar: $399 (save $150): Upgrade your home theater with signature Bose sound quality backed by 5.0CH speakers and Dolby Atmos virtual surround sound along with integrated voice controls and app support.
- Yamaha True X Bar 50A: $199 (save $300): A mid-range soundbar and subwoofer combo featuring Dolby Atmos, 4.1.2CH audio, AirPlay and Bluetooth support, and integrated Alexa voice controls.
FAQ
When is Prime Day?
Amazon has two Prime Day events: one in the summer and one in October. This year, October Prime Day will be a two-day event held from Tuesday, Oct. 6, through the end of Wednesday, Oct. 7.
Best Buy’s competing TechTober sale runs through Sunday, October 11.
How did we choose these deals?
For this list, I only chose TVs from reputable brands and that have been lab-tested by me or another ZDNET expert. I also did my best to only include deals with markdowns of at least 20 percent to help you find the best value for your budget.
Are OLED TVs cheaper during Prime Day?
They can be! Both the July and October Prime Day sale events are great opportunities to snag steep discounts on flagship OLED models from top brands like LG and Samsung. Even if Amazon’s discounts aren’t as exciting as you had hoped, other retailers like Best Buy and Walmart often run competing sales so you can shop around to find the best deals.
Are these TV deals only available at Best Buy, or also on Amazon?
These TV deals are currently only available at Best Buy, but I’ll be tracking Amazon deals as well as the Prime Big Deal Days sale officially starts.
Where can I find the best Prime Day deals?
ZDNET editors will be tracking October Prime Day deals before, during, and after the sale. Here are our favorite deals across categories now. If you aren’t a Prime member but want to shop the sale, here’s how to join with a free trial, and ways you might qualify for a big discount (including 6 months free if you’re aged 18-24).
- Prime Day TV deals
- Prime Day laptop deals
- Prime Day phone deals
- Prime Day deals under $25
- Prime Day tablet deals
- Prime Day all-in-one computer deals
- Prime Day SSD deals
- Prime Day Sam’s Club deals
- Prime Day Costco deals
- Prime Day Walmart deals
- Prime Day Samsung deals
- Prime Day Bluetooth speaker deals
- Prime Day Nintendo deals
- Prime Day Garmin deals
- Prime Day Apple deals
- Prime Day iPad deals
/ featured reviews
