The Apple Watch Ultra 4 is bringing improved battery life, a faster processor and new health features to Apple’s most rugged smartwatch. But all those upgrades come with a premium price tag, making a good deal especially worthwhile. Fortunately, carriers are already rolling out promotions that can help lower the cost through eligible trade-ins, new lines and installment credits.
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Whether you’re upgrading from an older Apple Watch or buying your first Ultra, there are several offers worth considering. CNET’s shopping experts have rounded up the best Apple Watch Ultra 4 deals available right now, and we’ll continue updating this page as more discounts appear.
Apple Watch Ultra 4 deals
Apple Watch Ultra 4 at Apple
The Apple Watch Series Ultra 4 is available for order at Apple. You can save up to $430 when you trade in an old device. Pick from four bands — Alpine, Trail Loop, Ocean Band or Titanium Milanese. You can choose from two colors, black or natural. You’ll also get 3% cash back when you purchase with an Apple Card.*
Apple Watch Ultra 4 at Amazon
The Apple Watch Ultra 4 is available for order at Amazon starting at $774 for the GPS and Cellular version. That’s technically a $25 savings. You can choose from different sizes and a variety of band options. It comes with Apple’s new advanced health-sensing system and the powerful S11 chip, while offering up to 50 hours of battery life.
You’ll also get four free months of Apple Fitness Plus, Apple Arcade and Apple News Plus.
Apple Watch Ultra 4 at Best Buy
The Apple Watch Ultra 4 is available for order at Best Buy for $799. You’ll also get a few freebies with every order, including four free months of Apple Fitness Plus and three free months of Apple Music.
Apple Watch Ultra 4 at Target
The Ultra 4 is now available for order at Target, with two color options and three band styles. Delivery timing will depend on your ZIP code, so check availability for your location before placing the order. There are no direct discounts, but you can save 5% with a Target Circle Card.
Apple Watch Ultra 4 carrier deals
Apple Watch Ultra 4 at AT&T
The Apple Watch Ultra 4 is available for order at AT&T. Right now, you can save up to $300 when you buy two watches. To further cut costs, you can trade in an eligible device.
Apple Watch Ultra 4 at T-Mobile
The Apple Watch Ultra 4 is now available for order at T-Mobile in various colors. If you buy one watch, you can save up to $300 off on the second watch (with 36 monthly bill credits when you opt for a qualifying line).
Apple Watch Ultra 4 at Verizon
You can now order the Apple Watch Ultra 4 at Verizon and save up to $300 when you trade in an eligible device. You’ll see the savings as bill credits for the next 36 months.
Apple Watch Ultra 4 at Visible
You can now order the Apple Watch Ultra 4 at Visible. The 49mm watch is available in two colors and select band styles. To buy an Apple Watch, you’ll have to activate your Visible service before going to the Apple Watch app to add a cellular plan.
Keep in mind that many models are sold out on Visible. We are not sure if more stock is coming anytime soon.
Apple Watch Ultra 4 at Xfinity
There aren’t any discounts at Xfinity, but you can save with a trade-in. The exact amount depends on what you’re trading in and its condition.
Keep in mind, Xfinity will charge you a $10 smartwatch fee if you’re choosing to pay in installments over 36 months.
How much does the Apple Watch Ultra cost?
The Apple Watch Ultra 4 starts at $799.
What new features are in this watch?
One of the most notable upgrades is actually in the Health app. The Apple Health app will be getting overhauled later this year, integrating data from your iPhone and Apple Watch. Apple says its AI model will adapt to your health data to provide custom workouts. You can even feed in your recent lab results or order a full panel of Quest diagnostic biomarker readings for $120, right within the Health app.
Prices and availability change often due to limited supply, especially at retailers like Amazon and Walmart. We’ll continue to update this list with the best deals as we find them.
*All information about the Apple Card and Target Circle Card has been collected independently by CNET and has not been reviewed by the issuer.
