Get an Apple Watch on Your Wrist for Less With These Deals - CNET

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Get an Apple Watch on Your Wrist for Less With These Deals

From the budget-friendly SE to the latest Ultra 4, we've rounded up ways to save on your new Apple Watch.

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Wearables like the Apple Watch seem to be on every wrist, to the point where you may be feeling a little naked without one. If so, now is an excellent time to shop for one. The new Apple Watch Series 12 and Apple Watch Ultra 4 have arrived, bringing new features and upgrades to two of the most popular smartwatches. However, most of the discounts you’ll find on these latest models are offered as trade-in credits. To offset rising prices, many retailers and carriers are offering freebies, such as subscriptions to Apple Fitness Plus.

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Though there are no direct discounts, you can save up to $430 when you trade in an old device. Pick from three bands — rubber, textile or stai...

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Apple’s latest flagship is available at Amazon for a modest $10 discount. There are many colors and two case sizes to choose from. The 42mm mo...

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The Apple Watch Series 12 is now available at Verizon. You can save up to $300 by trading in an eligible device. You can also get a free Apple...

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The Apple Watch Series 12 is now available at AT&T. You can save up to $300 when you buy two watches and choose an eligible data plan. You’ll ...

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The latest 42mm Apple Watch Series 12 is available at Best Buy. There’s no direct discount, but you can trade in your older device for a new o...

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You can now shop the Apple Watch Ultra 4 at Apple. Save up to $430 on your new watch when you trade in an old device. It is available in black...

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The 49mm Apple Watch Ultra 4 is now available for $774 at Amazon. You can choose from different sizes and a variety of band options. Though th...

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Grab the Apple Watch Ultra 4 at Best Buy for $799. Both colors, black and natural, are available. You'll also get a few freebies, including fo...

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The Apple Watch Ultra 4 is now available at Verizon. You can save up to $300 if you have an eligible device to trade in. You’ll see the saving...

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The Ultra 4 is now available at Target in black color. There are no direct discounts, but you can save 5% with a Target Circle Card*. That mea...

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Walmart is offering $50 off the Apple Watch Series 11 right now. Your purchase also includes three free months of Apple Fitness Plus and Apple...

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Best Buy isn't offering any direct discount on the Apple Watch Series 11. However, with every purchase, you'll get four free months of Apple F...

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You won't find any direct discounts right now, but Target Circle Card* users can save an additional 5%. All colors except silver are currently...

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Most configurations of the Ultra 3 are currently out of stock at AT&T, but you can get the black or natural with the ocean band in anchor blue...

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Best Buy is offering a $150 discount on the Apple Watch Ultra 3 right now. That brings down the price to $649. You can save even more with an ...

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The third-gen Apple Watch SE is the most affordable model in its lineup and you can pick one up for even less when you trade in your old smart...

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Best Buy isn't currently offering a discount on the Apple Watch SE 3. However, it is offering four free months of Apple Fitness Plus and three...

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Amazon is offering a $10 direct discount on the SE 3, in a variety of colors. Plus you’ll get up to four free months of Fitness Plus, Apple Ar...

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T-Mobile is offering some significant savings on the Apple Watch SE 3. Those adding a watch line can score the watch free, with the offer appl...

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If you can't get your hands on a new model at the moment, Back Market offers a certified refurbished model starting in the low $200s, and you ...

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If you don't mind purchasing a refurbished Ultra 2, Back Market offers a certified refurbished model starting in the low $400s. You can also p...

While we’re always paying attention to Apple’s latest models, the previous-gen Apple Watch Series 11 and Apple Watch Ultra 3 have a lot to offer. They’re still on our list of the best smartwatches of 2026, thanks to their health-tracking features, large display and solid battery life. Plus, these devices have evaded Apple’s recent price hikes so far.

Direct discounts are a little scarce right now, with the biggest price cuts coming from carriers. You can also opt for an older or refurbished model for more ways to get an Apple Watch for less.

Our shopping experts have pulled together the best Apple Watch deals available right now, so you don’t have to dig through the internet yourself. We’ll keep this page updated as new offers roll in.

Best Apple Watch Series 12 deals

A white Apple watch on a blue CNET background.

Apple Watch Series 12 at Apple

Though there are no direct discounts, you can save up to $430 when you trade in an old device. Pick from three bands — rubber, textile or stainless steel — and choose from aluminum, titanium and ceramic colors. You’ll also get 3% cash back when you purchase with an Apple Card*.

$399 (save up to $430 with trade-in)
An Apple watch on a purple background.

Apple Watch Series 12 at Amazon

Apple’s latest flagship is available at Amazon for a modest $10 discount. There are many colors and two case sizes to choose from. The 42mm model is priced at $390, while the larger 46mm model costs $440. Some color options also give up to four free months of Fitness Plus, Apple Arcade and News Plus.

Save $10 plus freebies
Three Apple watches in brown, white and silver color on a purple CNET background.

Apple Watch Series 12 at Verizon

The Apple Watch Series 12 is now available at Verizon. You can save up to $300 by trading in an eligible device. You can also get a free Apple Watch Series 12 with the purchase of an iPhone. To get this deal, you’ll need an eligible plan for the iPhone and Apple Watch.

From $500 (save up to $300 with trade-in)
An Apple watch in silver on a blue, orange CNET background.

Apple Watch Series 12 at AT&T

The Apple Watch Series 12 is now available at AT&T. You can save up to $300 when you buy two watches and choose an eligible data plan. You’ll see the savings as bill credits for 36 months. You can also trade in an old device and save more.

$550 (save up to $300)
A black Apple watch on a red and yellow CNET background.

Apple Watch Series 12 at Best Buy

The latest 42mm Apple Watch Series 12 is available at Best Buy. There’s no direct discount, but you can trade in your older device for a new one. Every purchase also includes up to four months of Apple Fitness and three months of Apple Music.

$399 (save with trade-in)

Best Apple Ultra 4 deals

An Apple watch Ultra 4 on a blue CNET background.

Apple Watch Ultra 4 at Apple

You can now shop the Apple Watch Ultra 4 at Apple. Save up to $430 on your new watch when you trade in an old device. It is available in black and natural colors, with four band options to choose from – Alpine, Trail Loop, Ocean Band, or Titanium Milanese. You’ll also get 3% cash back when you purchase with an Apple Card*.

From $799 (save up to $430 with trade-in)
Apple Watch Ultra 4 at Amazon

Apple Watch Ultra 4 at Amazon

The 49mm Apple Watch Ultra 4 is now available for $774 at Amazon. You can choose from different sizes and a variety of band options. Though there are no direct discounts, you can get up to four free months of Fitness Plus, Apple Arcade and News Plus with every purchase. It comes with Apple’s new advanced health-sensing system, up to 50 hours of battery life and the powerful S11 chip.

$774 (save $24, plus freebies)
Two Apple watches on a pink CNET background.

Apple Watch Ultra 4 at Best Buy

Grab the Apple Watch Ultra 4 at Best Buy for $799. Both colors, black and natural, are available. You’ll also get a few freebies, including four free months of Apple Fitness Plus and three free months of Apple Music with every order.  Best Buy has a generous trade-in program as well, which could knock some of the cost down. 

$799 (save with trade-in and freebies)
An Apple watch in brown on a blue CNET background.

Apple Watch Ultra 4 at Verizon

The Apple Watch Ultra 4 is now available at Verizon. You can save up to $300 if you have an eligible device to trade in. You’ll see the savings as bill credits for the next 36 months.

$800 (save with trade-in)
An Apple watch in grey color on a red and yellow CNET background.

Apple Watch Ultra 4 at Target

The Ultra 4 is now available at Target in black color. There are no direct discounts, but you can save 5% with a Target Circle Card*. That means you can save $40 on the list price of $800.

$800 (save 5% with Target Circle Card)

Best Apple Watch Series 11 deals

Apple Watch

Apple Watch Series 11 at Walmart

Walmart is offering $50 off the Apple Watch Series 11 right now. Your purchase also includes three free months of Apple Fitness Plus and Apple Arcade, up to two free months of Apple News and Apple Music, and one free month of Apple TV for new or returning subscribers.

$349 (save $50, plus freebies)
An Apple smartwatch against a green gradient CNET background.

Apple Watch Series 11 at Best Buy

Best Buy isn’t offering any direct discount on the Apple Watch Series 11. However, with every purchase, you’ll get four free months of Apple Fitness Plus and three free months of Apple Music. If you have a device to trade in, you can also score some trade-in savings.

$399 (save with trade-in)
Apple Watch Series 11 at Target

Apple Watch Series 11 at Target

You won’t find any direct discounts right now, but Target Circle Card* users can save an additional 5%. All colors except silver are currently in stock. You can also get three free months of Apple Fitness Plus with your purchase.

$400 (Save with card)

Best Apple Watch Ultra 3 deals

apple-watch-ultra-3.png

Apple Watch Ultra 3 at AT&T

Most configurations of the Ultra 3 are currently out of stock at AT&T, but you can get the black or natural with the ocean band in anchor blue color with an Ocean band. You can purchase it on an installment plan, and AT&T also has its own trade-in program that lets you save on your old smartwatch.

Save with trade-in
A black Apple smartwatch with a brown band against a purple gradient CNET background.

Apple Watch Ultra 3 at Best Buy

Best Buy is offering a $150 discount on the Apple Watch Ultra 3 right now. That brings down the price to $649. You can save even more with an eligible trade-in. The Apple Watch Ultra 2 will net you the most credit, but older models and smartwatches from other brands are also accepted.

This purchase also comes with three free months of Apple Music and four free months of Apple Fitness Plus for new or returning subscribers. My Best Buy Plus and Total members will also receive an additional 10% on eligible trade-ins.

$649 (save $150, more with trade-in)

Best Apple Watch SE 3 deals

A black smartwatch with a floral print pattern against a green gradient CNET background.

Apple Watch SE 3 at Apple

The third-gen Apple Watch SE is the most affordable model in its lineup and you can pick one up for even less when you trade in your old smartwatch. You can save up to $430, which means you can technically get it for free, though it ultimately depends on the year and condition of your trade-in.

If your trade-in exceeds the cost of the new watch, you’ll receive the difference as an Apple Gift Card. You’ll also get 3% cash back when you use an Apple Card* to purchase.

From $249 (save up to $430 with trade-in)
An Apple smartwatch against a purple gradient CNET background.

Apple Watch SE 3 at Best Buy

Best Buy isn’t currently offering a discount on the Apple Watch SE 3. However, it is offering four free months of Apple Fitness Plus and three free months of Apple Music. Best Buy also has a generous trade-in program that can bring the price down a bit. This gives you the potential to get the device for free or nearly free, but the odds are you’re trading in an older device that won’t net the full amount.

$249 (save with trade-in)
Apple Watch SE 3 at Amazon

Apple Watch SE 3 at Amazon

Amazon is offering a $10 direct discount on the SE 3, in a variety of colors. Plus you’ll get up to four free months of Fitness Plus, Apple Arcade and News Plus with every purchase.

$239 (save $10, plus freebies)
A gray Apple smartwatch against a yellow gradient CNET background.

Apple Watch SE 3 at T-Mobile

T-Mobile is offering some significant savings on the Apple Watch SE 3. Those adding a watch line can score the watch free, with the offer applied as bill credits over 24 months. You can also buy a Watch SE 3 and gift a second for up to $300 off with a new line, applied over 24 monthly bill credits.

$0 (free with new line)

Best Apple Watch Series 10 deals

Released in 2024, the Apple Watch Series 10 is pretty scarce. However, we did spot some refurbished offers.

Black Apple Watch 10 series against purple, blue, green and yellow gradient background.

Apple Watch Series 10 at Back Market (renewed)

If you can’t get your hands on a new model at the moment, Back Market offers a certified refurbished model starting in the low $200s, and you can potentially save more with trade-in credit.

Save with refurbished models, trade-in

Best Apple Watch Ultra 2 deals

The previous iteration of the Ultra, now two generations old, is fairly hard to come by, but you can still find refurbished models.

Apple Watch

Apple Watch Ultra 2 at Back Market (renewed)

If you don’t mind purchasing a refurbished Ultra 2, Back Market offers a certified refurbished model starting in the low $400s. You can also potentially save more with trade-in credit.

Save with refurbished models, trade-in

Prices and availability change often due to limited supply, especially at retailers like Amazon and Walmart. We’ll continue to update this list with the best deals as we find them.

*All information about the Apple Card, AT&T Points Plus Card and Target Circle Card has been collected independently by CNET and has not been reviewed by the issuer.