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1 package advertising
English-Russian big polytechnic dictionary > package advertising
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2 package advertising
марк. пакетная рекламаа) (размещение не отдельных рекламных объявлений в журнале, газете, на телевидении или радио, а проведение полноценной рекламной кампании, т. е. закупка значительных объемов рекламного места и времени, размещение рекламы в течение длительного периода)б) (размещение рекламы в определенных блоках на телевидении, радио или в определенных приложениях журналов, газет в зависимости от целевой аудитории; напр., пакет "Кинозал" — реклама во время демонстрации определенных фильмов, пакет "Молодежный" — реклама во время демонстрации передач для молодежи)See: -
3 package advertising
1) Экономика: реклама по упаковке2) Полиграфия: реклама на обёртке3) Реклама: реклама на таре, реклама на упаковке -
4 package advertising
English-Russian electronics dictionary > package advertising
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5 package advertising
The New English-Russian Dictionary of Radio-electronics > package advertising
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6 package advertising
Англо-русский словарь по полиграфии и издательскому делу > package advertising
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7 package advertising
English-russian dctionary of contemporary Economics > package advertising
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8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 advertising
nреклама; рекламирование
- advance advertising
- auxiliary advertising
- bank advertising
- billboard advertising
- black-and-white advertising
- broadcast advertising
- cinema advertising
- classified advertising
- colour advertising
- combined advertising
- commercial advertising
- commodity advertising
- consumer advertising
- cooperative advertising
- corporate advertising
- coupon advertising
- current advertising
- decent advertising
- direct advertising
- direct-mail advertising
- display advertising
- domestic advertising
- electrical advertising
- export advertising
- farm advertising
- film advertising
- follow-up advertising
- graphic advertising
- illuminated advertising
- indirect advertising
- individual advertising
- industrial advertising
- informational advertising
- informative advertising
- inside-the-store advertising
- international advertising
- joint advertising
- keyed advertising
- legal advertising
- local advertising
- long-term advertising
- low-pressure advertising
- magazine advertising
- mail-order advertising
- mass advertising
- media advertising
- misleading advertising
- national advertising
- newspaper advertising
- outdoor advertising
- package advertising
- patent advertising
- persuasive advertising
- point-of-purchase advertising
- point-of-sale advertising
- poster advertising
- press advertising
- prestige advertising
- prestigious advertising
- product advertising
- professional advertising
- promotional advertising
- radio advertising
- regional advertising
- regular advertising
- retail advertising
- sales advertising
- scheduled advertising
- screen advertising
- seasonal advertising
- semi-display advertising
- short-term advertising
- slide advertising
- specialty advertising
- street advertising
- subliminal advertising
- trade advertising
- transit advertising
- transport advertising
- TV advertising
- advertising of goods
- advertising on difficult marketing
- advertising to business
- arrange advertising
- do advertising
- finance advertising
- handle advertising
- promote advertisingEnglish-russian dctionary of contemporary Economics > advertising
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10 advertising
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11 advertising
The New English-Russian Dictionary of Radio-electronics > advertising
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12 advertising
рекламное дело; рекламирование || рекламныйАнгло-русский словарь по полиграфии и издательскому делу > advertising
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13 package band
марк. упаковочная лента с рекламой* (рекламное объявление, напечатанное на упаковочной ленте, используемой для обвязывания упаковок товара, бандеролей и т. д., а также сама эта лента, содержащая рекламные объявления)Syn:See:* * * -
14 advertising band
марк. = package band -
15 package design
1) марк. дизайн упаковки ( деятельность по разработке упаковки для определенного товара)See:2) марк. макет упаковки, конструкция упаковки ( модель внешнего вида упаковки товара)3) марк. дизайн комплекта прямой почтовой рекламы (разработка и создание комплекта прямой почтовой рекламы, включая конверт, письмо, буклет, льготный купон и возвратный бланк)See:* * * -
16 package insert
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17 advertising package
Техника: рекламная упаковка -
18 package-goods advertising
Реклама: реклама фасованных товаровУниверсальный англо-русский словарь > package-goods advertising
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19 insert
1. гл.1) общ. вставлять2)а) общ. вставить, добавить, внести (дополнительно включить куда-л.)to insert a clause in a contract/agreement — внести оговорку в контракт/соглашение
б) общ. помещать (статью, рекламное объявление в газете и т. п.)2. сущ.1)а) общ. вкладка, вкладыш (напр., в печатном издании, упаковке товара и т. п.); вклейкаAdditionally an insert is required to be placed in the package with the product. — Вдобавок к этому, необходимо, в упаковку с продуктом был помещен вкладыш.
See:б) СМИ, рекл. объявление-вкладка, рекламный вкладыш (рекламный листок или другой рекламный материал, вложенный или вплетенный в издание)An inquiry form is included in the insert in the newspaper. — Бланк запроса включен в газетный вкладыш.
Syn:See:в) СМИ вставка, врезка (в телевизионном вещании, видеозаписи)See:2) полигр. (корректурный знак, обозначающий место вставки)3) тех. втулка
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вставка, вставлять (вкладывать): рекламный вкладыш в газету или журнал.* * *1. рекламная вклейка в издание2. рекламный вкладыш в письмо или посылку3. факт опубликования рекламного объявления в прессе -
20 store
1. сущ.1) эк. запас, резерв; мн. запасы, припасы, имуществоto keep in store — хранить [держать\] про запас
See:2) торг., брит. склад, хранилищеSyn:See:3)а) торг. универмаг (магазин c несколькими отделами, торгующими различными видами товаров)self-service store — магазин самообслуживания, универсам
Syn:б) торг., преим. амер. лавка, (специализированный) магазин; пункт розничной торговли (любой магазин или какая-л. др. торговая точка, занимающаяся розничной продажей)to patronize a store — быть постоянным покупателем (в каком-л. магазине)
baby goods store — магазин для новорожденных, магазин детских товаров
computer store — компьютерный магазин, магазин по продаже компьютеров
millinery store — шляпный магазин, магазин дамских шляп; магазин женских головных уборов
country store — сельский магазин, сельская лавка
suburban store — пригородный магазин, магазин в пригороде
large-sized store — крупный [большой\] магазин
small-sized store — маленький [небольшой\] магазин
low-price store — дешевый [недорогой\] магазин, магазин с низкими ценами
Syn:See:store advertising 1) anchor store, apparel store, big-box store, box food store, box store, camera store, catalogue store, chain store, clothing store, combination store, company store, convenience store, dime store, discount store, dollar store, drive-in store, drugstore, electronic store, general store, grocery store, health store, independent store, industrial store, limited-line store, liquor store, mom-and-pop store, off-price store, one-price store, package store, retail store, self-service store, service store, specialty store, superstore, variety store, video store, warehouse store, web store, retailer, retailing institution, in-store, non-store selling, record store4) эк. мастерская (обычно, ремонтная)5) комп. запоминающее устройство6) псих. память ( человека)2. гл.1) торг. хранить, запасать, откладывать, складироватьstore in bulk — хранить россыпью [навалом\]
They store goods until consumers require them. — Они хранят товары до тех пор, пока их не купят.
Syn:2) торг. помещать на склад, отдавать на хранение3) общ. снабжать, наполнятьDon't store your mind with trivial things. — Не забивай голову пустяками.
Syn:4) мат., тех. вмещать, накапливать, аккумулировать5) комп. запоминать, хранить (данные, информацию)3. прил.1) торг. магазинный, торговый ( относящийся к розничной торговле)See:2) потр. покупной, магазинный ( в отличие от сделанного в домашних условиях)Syn:See:3) торг. складской ( относящийся к хранению на складе)4) с.-х. откармливаемый на убой; выращивающий на откормstore rearer — фермер, выращивающий скот на откорм
store goose — гусь, предназначенный для откорма
5) комп. сохраненный ( в памяти компьютера)
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магазин: предприятие розничной торговли.
См. также в других словарях:
package advertising — noun : advertising placed on the package in which a commodity is sold … Useful english dictionary
Package advertising — Реклама на обёртке или упаковке … Краткий толковый словарь по полиграфии
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