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1 creative advertising
рекл. креативная [творческая\] реклама (передача рекламного сообщения таким образом, чтобы оказать соответствующее потребностям и желаниям потребителей влияние на их поведение; для этого реклама должна быть оригинальной, запоминающейся, наталкивающей на мысль о необходимости товара)See: -
2 creative advertising
Реклама: творческая реклама -
3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 Advertising Association
орг.1) рекл., брит. Рекламная ассоциация [Ассоциация рекламы\] Великобритании (некоммерческое объединение представителей крупнейших медиа, профессиональных ассоциаций и агентств, занимающихся рекламой, маркетингом и сопутствующими сферами деятельности; основана в 1926 г.)See:2) рекл. рекламная ассоциация, ассоциация рекламы (часть названия профессиональных ассоциаций рекламных агентств, работающих в определенных сферах или регионах)See:Advertising Association of the West, Business/Professional Advertising Association, International Advertising Association, Outdoor Advertising Association of America, Outdoor Advertising Association of Great Britain, Premium Advertising Association of America, Public Utilities Advertising Association, Specialty Advertising Association International* * *организация, представляющая интересы рекламодателей, рекламных агентств и средств массовой информации; основана в 1926 г. abbr АААнгло-русский экономический словарь > Advertising Association
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5 Advertising Creative Circle
орг.рекл., брит. Творческое объединение рекламистов*, Творческое рекламное объединение* (основанное в 1945 г. сообщество творческих работников рекламы, призванное содействовать обмену опытом между ними, повышению стандартов творчества в рекламе и роли в ней текстовиков и художников)See:Англо-русский экономический словарь > Advertising Creative Circle
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6 advertising brief
рекл. рекламный бриф, рекламное резюме (документ, содержащий базовую информацию о целях и методах рекламной кампании; подготавливается рекламодателем для рекламного агентства для указания на основную идею рекламных сообщений, целевую аудиторию и общую программу размещения рекламы, приемлемый рекламный бюджет и др., и служит основой для выработки агентством слоганов, текстов и макетов печатных рекламных объявлений, сценариев рекламных роликов, разработки медиаплана и т. д.)See:* * *соглашение между рекламным агентством и клиентом о целях рекламной кампании, которое помогает выработать стратегию рекламной кампании и составить смету расходов -
7 creative brief
рекл. креатив-бриф, креативная платформа (документ, устанавливающий ключевые направления и цели какой-л. творческой деятельности; напр., документ, устанавливающий основные цели и методы рекламной кампании, либо определяющий основные идеи и содержание интернет-сайта и т. д.)See: -
8 creative
[krɪ'eɪtɪv]1) Общая лексика: созидательный, творческий, совокупность приёмов в рекламе для создания образного объявления (1. The technology used to create a banner or other type of advertising material. 2. This term is often used by ad agencies and buyers to refer), изобретательный2) Американизм: творческий работник3) Математика: креативный4) Полиграфия: творческая часть (авторство текста, сценария, слоганов, etc.), авторство, авторство текста)5) Психология: продуктивный6) Маркетология: креативщик, креатор -
9 Advertising Creative Circle
Общая лексика: Творческий рекламный кружок (основанное в 1945 г. сообщество творческих работников рекламы, призванное содействовать обмену опытом между ними, повышению стандартов творчества в рекламе и роли в ней текстовиков и художников)Универсальный англо-русский словарь > Advertising Creative Circle
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10 advertising creative process
Реклама: процесс творчества в рекламеУниверсальный англо-русский словарь > advertising creative process
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11 offbeat advertising
рекл. оригинальная [нешаблонная\] реклама* (реклама с нестандартным дизайном; напр., нестандартной формы)See: -
12 eye-catching advertising
рекл. броская реклама (красочная реклама, которая сразу привлекает внимание)See:Англо-русский экономический словарь > eye-catching advertising
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13 flexform advertising
рекл. реклама свободной формы, реклама "флексформ" (рекламное объявление нестандартной формы или размера, призванное выделяться из массы традиционных прямоугольных рекламных объявлений в газете или журнале)See: -
14 Radio Advertising Bureau
орг.сокр. RAB рекл., амер. Бюро радиорекламы (разрабатывает программы, проводит исследования и другие мероприятия в целях повышения качества и эффективности радиорекламы)See:* * *Англо-русский экономический словарь > Radio Advertising Bureau
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15 Orson Welles Award for Creative Excellence
рекл., амер. приз Орсона Уэллса за самую творческую радиорекламу* ( присуждается Бюро радиорекламы за лучшие рекламные ролики на радио)See:Англо-русский экономический словарь > Orson Welles Award for Creative Excellence
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16 specialist
1) эк. специалист, профессионал (человек, профессионально занимающийся определенной деятельностью); эксперт (в какой-л. области)She's a specialist in modern French literature. — Она специализируется на современной французской литературе.
specialist advice [help\] — совет [помощь\] эксперта
Syn:See:advertising specialist, agricultural extension specialist, agricultural specialist, computer specialists, contract specialist, creative specialist, customs import specialist, design specialist, financial specialists, functional specialist, go-ahead specialist, graphics specialist, job development specialist, market specialist, marketing specialist, media specialist, nutritional specialist, pricing specialist, public relations specialists, recreation specialist, sales promotion specialist, skin care specialists, takeover specialist, tax specialist, technical specialist, training specialist, trash-collection specialist, specialist buyer, specialist contractor, specialist farm, specialist farmer, specialist unit, specialist's book2) бирж., амер. специалист (член фондовой биржи, зарегистрированный как специалист по одному или нескольким видам ценных бумаг; поддерживает рынок по этим бумагам, проводя операции за свой счет)Syn:See:3) ауд. специалист (консультант аудитора по не связанным с бухгалтерией вопросам, напр., оценщик или эколог)See:
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"специалист" (США): члены фондовой биржи, зарегистрированные как специалисты по одному или нескольким видам ценных бумаг (примерно 400 на Нью-Йоркской фондовой бирже); поддерживают рынок по этим бумагам (оперируя за свой счет) и выступают в роли посредников между брокерскими фирмами, исполняя ограниченные приказы за часть комиссии брокеров; к специалистам предъявляются жесткие требования относительно собственного капитала и правил проведения операций; = specialist unit.* * *Специалист, первичный дилер. Компания - член фондовой биржи, которая зарегистрирована как специалист по одному или нескольким видам ценных бумаг, поддерживает рынок по этим бумагам (оперируя за свой счет) и выступает посредником между брокерскими фирмами. На один вид акций может быть назначен лишь один 'специалист', однако дилеры по обращающимся на бирже обычным акциям могут быть 'специалистами' по нескольким видам акций. В противоположность этому, на внебиржевом рынке может быть несколько компаний, специализирующихся на одном и том же виде ценных бумаг . Инвестиционная деятельность . -
17 PACT
1) Общая лексика: Production Assistance for Cellular Therapy-содействие в производстве клеточных препаратов (название услуги, которую предоставляет Национальный Институт Сердца, Легких и Крови, США, будучи в данном случае контрольной инс2) Спорт: Palmetto Achievement Challenge Test3) Военный термин: project for the advancement of coding techniques4) Техника: portable automatic/calibration tracker6) Юридический термин: Partnership Against Car Theft, Police Agency Combined Testing, Police And Children Together, Police And Community Together, Prosecute Animal Cruelty Together7) Грубое выражение: People Against Crappy Tensioners8) Университет: Program For Academic Creative Talents9) Вычислительная техника: Production Analyses Control Technique, Partnership in Advanced Computing Technologies (organization UK)10) Деловая лексика: Positioning, Advertising, Copy, Testing11) Образование: Personal Academic Counseling Team, Placing Assessment and Counseling Team, Positive Alternative Choices Today, Pregnant Adolescent Childcare Training, Program For Academic And Creative Talent12) Сетевые технологии: pay actual computer time, оплата за фактически использованное время ЭВМ, система оплаты за фактически использованное рабочее время13) Программное обеспечение: Portable Application Code Toolkit -
18 pACT
1) Общая лексика: Production Assistance for Cellular Therapy-содействие в производстве клеточных препаратов (название услуги, которую предоставляет Национальный Институт Сердца, Легких и Крови, США, будучи в данном случае контрольной инс2) Спорт: Palmetto Achievement Challenge Test3) Военный термин: project for the advancement of coding techniques4) Техника: portable automatic/calibration tracker6) Юридический термин: Partnership Against Car Theft, Police Agency Combined Testing, Police And Children Together, Police And Community Together, Prosecute Animal Cruelty Together7) Грубое выражение: People Against Crappy Tensioners8) Университет: Program For Academic Creative Talents9) Вычислительная техника: Production Analyses Control Technique, Partnership in Advanced Computing Technologies (organization UK)10) Деловая лексика: Positioning, Advertising, Copy, Testing11) Образование: Personal Academic Counseling Team, Placing Assessment and Counseling Team, Positive Alternative Choices Today, Pregnant Adolescent Childcare Training, Program For Academic And Creative Talent12) Сетевые технологии: pay actual computer time, оплата за фактически использованное время ЭВМ, система оплаты за фактически использованное рабочее время13) Программное обеспечение: Portable Application Code Toolkit -
19 pact
1) Общая лексика: Production Assistance for Cellular Therapy-содействие в производстве клеточных препаратов (название услуги, которую предоставляет Национальный Институт Сердца, Легких и Крови, США, будучи в данном случае контрольной инс2) Спорт: Palmetto Achievement Challenge Test3) Военный термин: project for the advancement of coding techniques4) Техника: portable automatic/calibration tracker6) Юридический термин: Partnership Against Car Theft, Police Agency Combined Testing, Police And Children Together, Police And Community Together, Prosecute Animal Cruelty Together7) Грубое выражение: People Against Crappy Tensioners8) Университет: Program For Academic Creative Talents9) Вычислительная техника: Production Analyses Control Technique, Partnership in Advanced Computing Technologies (organization UK)10) Деловая лексика: Positioning, Advertising, Copy, Testing11) Образование: Personal Academic Counseling Team, Placing Assessment and Counseling Team, Positive Alternative Choices Today, Pregnant Adolescent Childcare Training, Program For Academic And Creative Talent12) Сетевые технологии: pay actual computer time, оплата за фактически использованное время ЭВМ, система оплаты за фактически использованное рабочее время13) Программное обеспечение: Portable Application Code Toolkit -
20 director
сущ.1) упр. директор, член правления [совета директоров\] (лицо, уполномоченное собственниками компании на управление компанией)Each Federal Reserve Bank has nine directors. — В совет директоров любого банка Федеральной резервной системы входят девять директоров.
See:acting director, administrative director, alternate director, alternative director, assistant director, associate director 1), codirector, co-director, deputy director, director general, dummy directors, executive director, figurehead directors, inside director, interlocking director, managing director, member-nominated director, nominee director, non-employee director, non-executive director, outside director, representative director, shadow director, worker director, board of directors, directors disqualification, directors' emoluments, directors' fee, director's interest, directors' interests, director's office, directors' remuneration, directors' report, report of the directors, rotation of directors, Directors Law Reporter, Institute of Directors2)а) упр. директор, глава, руководитель (возглавляет какие-л. программу, проект, организацию или ее отдел)He was appointed director of charity. — Он был назначен директором благотворительной организации.
Syn:See:account director, advertising director, assurance product director, brewing director, budget director, communications director, consumer research director, curriculum director, design director 1), director of capital gifts, director of career planning and placement, director of career resources, director of insurance, director of major gifts, director of operations, director of placement, director of public relations, director of research, director of research and development, director of studies, director of technology, district director, employee director, financial director, fundraising director, funds development director, industrial relations director, market research director, marketing research director, media director, media marketing director, membership director, merchandise director, personnel director, procurement services director, production director 1), project director, public relations director, publicity director, purchasing director, quality assurance director, research director, sales director, security director, senior director, service director, technical director, transportation director, underwriter sales director, underwriter solicitation directorб) гос. упр. = chief officer 1),See:3) СМИ режиссер(-постановщик) (отвечает за художественное содержание представления, фильма, телевизионной передачи и т. п.; руководит актерской работой)film director — режиссер картины [фильма\]
See:art director, associate director 2), creative director, design director 2), production director 2), producer 2)4) иск., амер. дирижерSyn:5) тех. направляющее устройствоSee:directional 3)
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директор: лицо, уполномоченное акционерами управлять компанией, член совета директоров; директора бывают исполнительные и неисполнительные, т. е. участвующие только в работе совета директоров; совет директоров утверждает годовой отчет компании и рекомендует собранию акционеров размер дивиденда.* * *директор; заведующий отделом. . Словарь экономических терминов .* * *лицо, назначенное осуществлять повседневное (текущее) управление компанией
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См. также в других словарях:
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