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1 business-to-business marketing
Englisch-Deutsch Fachwörterbuch der Wirtschaft > business-to-business marketing
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2 business-to-business marketing
Англо-русский экономический словарь > business-to-business marketing
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3 business-to-business marketing
Маркетология: маркетинг среди организаций (компаний)Универсальный англо-русский словарь > business-to-business marketing
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4 business-to-business marketing research
марк. = business-to-business researchАнгло-русский экономический словарь > business-to-business marketing research
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5 business marketing
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6 business marketing
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7 non-business marketing
Un panorama unique de l'anglais et du français > non-business marketing
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8 non-business marketing
marketing m non-commercial -
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 business-to-business
тж. business to business сокр. B2B, B-to-Bэк. (взаимодействие) "бизнес-бизнес", "бизнес для бизнеса", операции между компаниями* (сфера рыночных отношений, представляющая собой сделки между компаниями; напр., рынок промышленных товаров для предприятий)Ant:business-to-employee, business-to-business advertising, business-to-business firm, business-to-business interview, business-to-business marketing, business-to-business research, business-to-business sales, organizational marketing, industrial distributor, industrial sellerSee: -
11 marketing research
марк. маркетинговое исследование, маркетинговый анализ (сбор данных о нуждах потребителей, о конкурентах, о характере товара на рынке для разработки новых идей и стратегий маркетинга)Syn:See:business-to-business marketing research, industrial marketing research, consumer research, customer research, marketing research department, marketing research director, marketing research manager, qualitative marketing research, quantitative marketing research, consumer behaviour survey, advertising research, market build-up, European Society for Opinion and Marketing Research, Life Insurance Marketing Research Association, World Association of Opinion and Marketing Research Professionals
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маркетинговые исследования: сбор данных о нуждах потребителей с помощью анализа этих потребностей, экономических прогнозов и др. методов для разработки новых идей и стратегий маркетинга; см. market research.* * *систематический сбор и анализ данных, проводимый в целях решения проблем маркетинга, задачей которых является уменьшение риска неадекватного поведения в этой области -
12 marketing
1) торговля; сбыт2) маркетинг, система сбыта• -
13 business-to-business research
марк. маркетинговое исследование корпоративных клиентов*, промышленное маркетинговое исследование* (маркетингового исследование рынка промышленных потребителей, которые покупают товары и услуги для производственного/профессионального использования, а не для удовлетворения личных потребностей)Syn:See:Англо-русский экономический словарь > business-to-business research
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14 business mission
mission f d'activité ou de l'entreprise -
15 marketing
марк., рек., збут n маркетинг; організація збуту; реалізація; збут; система збуту; торгівля; a маркетинговий; збутовийсистема організації підприємницької діяльності, що орієнтується на врахування вимог ринку та активний вплив на попит з метою розширення збуту товарів; ♦ на організаційному рівні маркетинг охоплює великий спектр діяльності, пов'язаний з рекламуванням (advertising¹), стимулюванням збуту (promotion¹), плануванням (planning), стимулюванням сфери торгівлі (merchandising), реалізацією (sales¹) товарів чи послуг, їх популяризацією (publicity¹) тощо═════════■═════════agricultural marketing сільськогосподарський маркетинг • маркетинг сільськогосподарської продукції; brand — маркетинг товарної марки; competitive marketing конкурентний маркетинг • маркетинг конкурентів; concentrated marketing концентрований маркетинг; consumer marketing маркетинг на споживчому ринку; consumer-orientated marketing маркетинг з орієнтацією на споживача; cooperative marketing спільний маркетинг • збут через систему кооперативів; corporate marketing маркетинг корпорацій • корпоративний маркетинг; counteractive marketing протидіючий маркетинг; data-driven marketing маркетинг, керований потоком даних; direct marketing прямий маркетинг • збут без посередників; domestic marketing маркетинг на внутрішньому ринку; domicile marketing маркетинг житла; electronic marketing електронний маркетинг; export marketing маркетинг експорту; foreign marketing маркетинг на закордонних ринках; full-scale marketing повномас-штабний маркетинг; generic marketing маркетинг немарочних товарів; global marketing; industrial marketing промисловий маркетинг; innovative marketing новаторський маркетинг; integrated marketing інтегрований маркетинг; international marketing міжнародний маркетинг; joint marketing спільний маркетинг; local marketing маркетинг на місцевому рівні; mass marketing масовий маркетинг; media marketing маркетинг засобів поширення інформації • маркетинг засобів реклами; multistep marketing багатоступеневий маркетинг; national marketing загальнонаціональний маркетинг; niche marketing; non-profit marketing маркетинг некомерційних організацій • маркетинг у сфері некомерційної діяльності; one-step marketing одноступеневий маркетинг; political marketing політичний маркетинг; product marketing товарний маркетинг; product-differentiated marketing товарно диференційований маркетинг; publishing marketing маркетинг видавничої діяльності • книжковий ринок • видавничий маркетинг; regional marketing місцевий маркетинг • регіональний збут • маркетинг регіонального масштабу; retail marketing роздрібний маркетинг • маркетинг у сфері роздрібної торгівлі; scientific marketing науковий маркетинг; service marketing маркетинг послуг; social marketing суспільний маркетинг; target marketing цільовий маркетинг; test marketing пробний маркетинг; video marketing відеомаркетинг; world marketing всесвітній маркетинг • маркетинг у світовому масштабі═════════□═════════marketing activities діяльність у галузі маркетингу • маркетингова діяльність; marketing agreement угода про збут продукції; marketing analysis аналіз збуту; marketing association збутова асоціація; marketing audit перевірка збуту • ревізія збуту; marketing board рада з маркетингу; marketing budget бюджет маркетингу • маркетинговий бюджет; marketing campaign кампанія організації й стимулювання збуту; marketing cartel картель у сфері збуту продукції; marketing competition конкуренція за ринки збуту; marketing concept маркетингове поняття; marketing contribution сприяння збуту продукції; marketing contol регулювання збуту • керування маркетингом; marketing cooperative збутовий кооператив; marketing costs витрати збуту • маркетингові витрати; marketing department комерційний відділ • відділ збуту; marketing director директор відділу збуту • завідувач відділу збуту; marketing effort маркетинговий захід • захід у сфері організації і стимулювання збуту; marketing environment маркетингове середовище; marketing executive спеціаліст у галузі маркетингу; marketing exhibition торговельна виставка; marketing expenses витрати збуту; marketing information system система маркетингової інформації; marketing manager завідувач відділу збуту; marketing method метод збуту продукції; marketing mix; marketing organization збутова організація; marketing plan план збуту продукції; marketing policy політика в галузі збуту • стратегія в галузі збуту; marketing possibilities можливості маркетингу • можливості збуту; marketing potential сподівана реалізація • потенціал маркетингу; marketing practice методика маркетингу; marketing purpose мета маркетингу; marketing research маркетингові дослідження • аналіз можливостей збуту; marketing scheme програма збуту продукції • система маркетингу; marketing strategy маркетингова стратегія • стратегія маркетингу; marketing syndicate синдикат у сфері збуту • маркетинговий синдикат; marketing team маркетингова команда; marketing technique методи маркетингуmarketing ‡ business organization (384)═════════◇═════════маркетинг < англ. marketing < market — ринок, збут* * *маркетинг; реалізація; збут -
16 business
∎ to be in the antiques/restaurant business être dans les antiquités/la restauration;∎ what's his line of business?, what business is he in? qu'est-ce qu'il fait (comme métier)?;∎ to set up in business ouvrir un commerce;∎ to be in/go into business for oneself être/s'établir ou s'installer à son compte;∎ she's in business elle est dans les affaires;∎ the company has been in business for 20 years la société existe depuis 20 ans;∎ they've been in business together for 20 years ils sont associés depuis 20 ans;∎ to go out of business faire faillite;∎ supermarkets have put many small shops out of business les supermarchés ont obligé beaucoup de petits magasins à fermer;∎ business is slow les affaires ne marchent pas;∎ I've got some business to discuss with him il faut que je discute affaires avec lui;∎ to be away on business être en déplacement (pour affaires);∎ to go to London on business aller à Londres pour affaires;∎ to lose business perdre de la clientèle;∎ to do business with sb faire affaire ou des affaires avec qn;∎ to do good business faire de bonnes affaires;∎ it's good/bad for business c'est bon/mauvais pour les affaires;∎ we have lost business to foreign competitors nous avons perdu une partie de notre clientèle au profit de concurrents étrangers;∎ how's business? comment vont les affaires?;∎ business is business les affaires sont les affairesbusiness account compte m professionnel ou commercial;business accounting comptabilité f commerciale;business acquaintance relation f d'affaires;business activity activité f commerciale;business acumen sens m des affaires;business administration gestion f commerciale;business agent agent m d'affaires;business angel business angel m, investisseur m providentiel;business application application f bureautique;business appointment rendez-vous m d'affaires;business area quartier m des affaires;business associate associé(e) m, f;business bank banque f d'affaires;business banking opérations f pl des banques d'affaires;business buyer acheteur(euse) m, f industriel(elle);business call visite f d'affaires;business card carte f (de visite) d'affaires;business centre centre m des affaires;business circles milieux m pl d'affaires;business class (in air travel) classe f affaires;business college école f (supérieure) de commerce;business community monde m des affaires;∎ members of the business community are unhappy about government proposals to increase corporation tax le monde des affaires est opposé au projet gouvernemental d'augmentation de l'impôt sur les sociétés;business computer ordinateur m de bureau;business computing informatique f de gestion;business concern entreprise f commerciale;business consultancy cabinet m d'affaires;business correspondence correspondance f ou communication f commerciale;business correspondent correspondant(e) m, f financier(ère);business cycle cycle m des affaires;COMPUTING business data processing informatique d'entreprise;business economist économiste m f d'entreprise;business enterprise entreprise commerciale;business ethics déontologie f ou morale f professionnelle;business expenses frais m pl professionnels;business failure défaillance f d'entreprise;COMPUTING business graphics graphiques m pl de gestion;business hotel hôtel m d'affaires;business intelligence system réactique f;business lawyer avocat(e) m, f d'affaires;business letter lettre f commerciale;business lounge (in airport) salon m classe affaires;business lunch déjeuner m d'affaires;business management gestion d'entreprise; (study) économie f d'entreprise;business manager directeur(trice) m, f commercial(e);business market marché m des entreprises;business meeting rendez-vous d'affaires;MARKETING business mission mission f d'activité ou de l'entreprise;business news chronique f économique;business operation opération f commerciale;business park parc m ou zone f d'activités;business partner partenaire m f commercial(e);business plan plan m commercial;business policy politique f de gestion;business portfolio portefeuille m d'activités;business premises locaux m pl commerciaux ou à usage commercial;business process reengineering réorganisation f des processus;business proposition proposition f d'affaires;business relations relations f pl d'affaires ou commerciales;business school école (supérieure) de commerce;ECONOMICS business sector secteur m tertiaire ou d'affaires;business services services m pl du secteur tertiaire, services aux entreprises;COMPUTING business software logiciel m de bureautique;business strategy stratégie f d'entreprise ou commerciale;business studies (subject) études f pl commercialesbusiness transaction transaction f commerciale;business trend courant m d'affaires;business trip voyage m d'affaires;business world monde m des affaires(b) (company, firm) affaire f, entreprise f;∎ to run a business gérer une entreprise, diriger un commerce;∎ to have one's own business travailler à son compte;∎ business for sale commerce m à vendre;∎ a profitable business une entreprise lucrative ou rentable;∎ the small business sector la petite entreprise(c) (on agenda) points m pl divers;∎ any other business d'autres questions à l'ordre du jourNat West is setting up a database of business angels... experienced business people able and willing to invest in small enterprises. There are also patron angels (people looking for longterm projects to invest in but wanting no personal involvement) and occupational angels (mainly retired or redundant people with up to £50 000 to invest, and looking for day-to-day involvement).
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17 marketing planning
Mktgthe process of producing a marketing plan. Marketing planning requires a careful examination of all strategic issues, including the business environment, the markets themselves, competitors, the corporate mission statement, and organizational capabilities. The resulting marketing plan should be communicated to appropriate staff through an oral briefing to ensure it is fully understood. -
18 marketing
• torikauppafinance, business, economy• markkinointi* * *noun ((the study of) the processes by which anything may be sold: He is in charge of marketing; ( also adjective) marketing methods.) markkinointi -
19 business cluster
Gen Mgta group of small firms from similar industries that team up and act as one body. Creating a business cluster enables firms to enjoy economies of scale usually only available to bigger competitors. Marketing costs can be shared and goods can be bought more cheaply. There are also networking advantages, in which small firms can share experiences and discuss business strategies. -
20 Business Contact Manager for Microsoft® Office Outlook® 2007
"Microsoft supplemental software shipped on a separate disc that adds small-business contact management capabilities to Office Outlook 2007. It enables users to organize customer and prospect information, and manage sales and marketing activities in one location."Business Contact Manager for Microsoft® Office Outlook® 2007English-Arabic terms dictionary > Business Contact Manager for Microsoft® Office Outlook® 2007
См. также в других словарях:
Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… … Wikipedia
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Business-to-Business Marketing — engl. Bezeichnung für die kundenorientierte Gestaltung von Geschäftsbeziehungen, die zwischen Unternehmen stattfinden. Gegenstand von Business to Business Geschäften sind ⇡ Investitionsgüter bzw. dienstleistungen, die in Organisationen eingesetzt … Lexikon der Economics
Business Marketing — ⇡ Marketing … Lexikon der Economics
business marketing research — See industrial marketing research … Big dictionary of business and management
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Business-To-Business — steht allgemein für Beziehungen zwischen (mindestens zwei) Unternehmen, im Gegensatz zu Beziehungen zwischen Unternehmen und anderen Gruppen (z. B. Konsumenten (Business to Consumer), also Privatpersonen als Kunden, Mitarbeitern oder der… … Deutsch Wikipedia
Business-to-Business — steht allgemein für Beziehungen zwischen (mindestens zwei) Unternehmen, im Gegensatz zu Beziehungen zwischen Unternehmen und anderen Gruppen (z. B. Konsumenten (Business to Consumer), also Privatpersonen als Kunden, Mitarbeitern oder der… … Deutsch Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
