Loads of Amazon device deals are live for October Prime Day: Fire TVs, Echo speakers, and more
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Amazon's Prime Big Deal Days (aka October Prime Day) has come in hot, and with it, a smorgasbord of discounts on Amazon devices. The annual 48-hour sale runs from today through Oct. 7 and presents the perfect opportunity to kickstart your holiday shopping.
It's no surprise Amazon offers the biggest markdowns on its own devices. And since Amazon increased prices across its hardware range by as much as 60% last month, this year's October Prime Day sale couldn't come at a better time.
Amazon has marked down nearly all of its products. Just a week after Amazon released 2026 models of Kindles, the retailer dropped prices on 2024 Kindle models. Plus, you can save up to 50% on the Echo Dot, but the new Echo Dot Max and Echo Studio are also on sale. We've found savings on Fire tablets, Blink cameras, Fire TV streaming sticks and soundbars, Fire TVs, and eero devices, too.
Plus, don't forget about Amazon's subscription deals for Prime newcomers, which are already live:
Claim your Amazon Prime 30-day free trial (for new and returning customers)
We're tracking all the best Amazon device deals throughout the Prime Big Deal Days sale, so keep checking back for the best live offers — or pick up a bargain before the devices sell out.
Best Echo device deal
Why we like it
Amazon's Echo devices are officially on sale for Prime Big Deal Days. Right now, grab the Amazon Echo Dot for just $39.99. While that's not the lowest sale price we've ever spotted on the Echo Dot, it's the best we've seen since Amazon increased prices on its devices.
The Echo Dot is a perfectly compact smart speaker. Plus, it's compatible with Alexa+, a smarter home assistant that helps you do everything from meal planning to booking dinner reservations.
More Echo device deals
Amazon Echo Pop Kids — $21.99
$49.99(save $28)Amazon Echo Dot Kids — $39.99
$89.99(save $50)Amazon Echo Spot — $54.99
$109.99(save $55)Amazon Echo Show 5 — $59.99
$99.99(save $40)Amazon Echo Show 5 Kids — $59.99
$109.99(save $50)Amazon Echo Dot Max — $79.99
$119.99(save $40)Amazon Echo Dot + Echo Dot Max bundle — $119.98
$199.98(save $80)Amazon Echo Show 11 — $149.99
$249.99(save $100)Amazon Echo Studio — $179.99
$219.99(save $40)Amazon Echo Show 21 — $349.99 $499.99 (save $150)
Best Kindle deal
Why we like it
The best deal to shop is on the Kindle Paperwhite Signature Edition. In August 2026, the e-reader's MSRP rose to $249.99 from its previous list price of $199.99. Now, the Paperwhite Signature Edition has dropped back down to $169.99. That's 32% off its new list price, saving you $80 on the e-reader.
The Kindle Paperwhite Signature Edition is my favorite e-reader, the one I use every day. With 32GB of storage, it has space for thousands of books. It also has an auto-adjusting front light and wireless charging capabilities. It's exceptionally fast, too, as it never stutters when opening books or turning pages.
If you want to save $20, you could go for the standard Paperwhite, but right now, the Signature Edition is the better savings.
Plus, when you buy a new Kindle, make sure to include three months of Kindle Unlimited in your purchase because it's totally free (a $35.97 value).
More Kindle deals
Amazon Kindle (16GB) — $103.99
$149.99(save $46)Amazon Kindle Paperwhite (16GB) — $149.99
$199.99(save $50)Amazon Kindle Paperwhite Kids — $169.99
$229.99(save $60)Amazon Kindle Colorsoft (16GB) — $189.99
$289.99(save $100)Amazon Kindle Scribe (32GB) — $379.99
$499.99(save $120)Amazon Kindle Scribe Colorsoft (32GB) — $479.99
$629.99(save $150)
Best Fire tablet deal
Why we like it
While it's hardly a new device, the Fire HD 10 tablet is still a solid pick for anyone who just wants a tablet to stream shows, check emails, and browse social media. Mashable's reviewer SaVanna Shoemaker called it "lighter and faster than its predecessors, with a long battery life and vivid picture that makes it great for on-the-go entertainment." Compared to other well-known tablets, she also adds that it's an "excellent value." It's not going to knock your socks off, but it'll get the job done and won't break the bank — especially now that it's on sale for only $72.99, a full 53% off its list price.
More Fire tablet deals
Amazon Fire HD 8 — $79.99
$129.99(save $50)Amazon Fire HD 8 Kids — $94.99
$169.99(save $75)Amazon Fire HD 8 Kids Pro — $89.99
$169.99(save $80)Limited Edition Harry Potter Amazon Fire HD 10 — $132.99
$189.99(save $57)
Best Fire TV Stick deal
Why we like it
The entire Fire TV Stick lineup was affected by the August price hike, so we're surprised that the discounts are still at pre-hike levels. Prime members can score the 4K Select for only $17.99, which is 64% in savings.
The 4K Select is Amazon's newest 4K Fire TV Stick with HDR10+ support and the first to feature its new Linux-based operating system. That means a few things: it's speedier and more streamlined than older Fire Sticks, but also more limited. If you like sideloading apps, this streaming stick won't let you (go with the 4K Plus instead). It also offers support for Alexa+, Amazon Kids+, Amazon Luna, Xbox Game Pass, and NordVPN.
More Fire TV deals
Amazon Fire TV Stick HD — $15.99
$39.99(save $24)Amazon Fire TV Alexa Voice Remote Pro — $19.99
$34.99(save $15)Amazon Fire TV Stick 4K Plus — $37.99
$69.99(save $32)Amazon Fire TV Soundbar — $79.99
$119.99(save $40)Amazon Fire TV Soundbar Plus — $139.99
$249.99(save $110)
Best Amazon Fire TV deal
Why we like it
This TV strikes just the right balance between features and value. It's big enough and boasts a good-enough display, yet thanks to a 39% discount, it still qualifies as a budget TV. Even as smartphones, laptops, gaming consoles, and virtually everything else have gotten more expensive, flat-screen TVs have gotten significantly less expensive over the last five years. And as part of Prime Big Deal Days, this one's even cheaper.
If you want to upgrade to a QLED display or save even more money, you can find a ton more discounts thanks to October Prime Day deals on Amazon devices.
More Amazon Fire TV deals
Amazon Ember 32-inch 2-Series Fire TV — $134.99
$159.99(save $25)Amazon Ember 43-inch 4-Series Fire TV — $199.99
$329.99(save $130)Amazon Ember 55-inch QLED Series Fire TV — $489.99
$589.99(save $100)Amazon Ember Artline 55-inch with 4K QLED Fire TV — $499.99
$899.99(save $400)Amazon Ember 65-inch Mini-LED Series Fire TV — $799.99
$1,089.99(save $290)Amazon Ember 75-inch QLED Series Fire TV — $989.99
$1,199.99(save $210)
Best Blink camera deal
Why we like it
Who doesn't love free stuff? This October Prime Day deal bundles the Blink Outdoor XR+ camera with the Blink Wired Doorbell 2K+, providing 75% off. That's a total savings of $127.99.
If you're looking to enhance your home security but don't want to spend a fortune, this bundle is an excellent start. You'll get sharp 2K video and a reliable connection.
More Blink camera deals
Blink Mini 2K+ — $15.99
$39.99(save $24)Blink Outdoor 4 — $27.99
$79.99(save $52)Blink Arc 2K+ — $31.99
$99.99(save $68)Blink Battery Doorbell 2K+ — $35.99
$69.99(save $34)
Best Eero deal
Why we like it
If your WiFi is laggy, it may be a good time to invest in an Amazon Eero system. For Prime Big Deal Days, the Eero Pro 7 Mesh WiFi router is down to $224.99, which is $75 cheaper than usual. It supports over 200 devices, internet plans up to 5 Gbps, and covers up to 2,000 square feet, helping to optimize your connection and eliminate dead spots. Even if you're not a tech guru, it's a breeze to set up thanks to Eero's step-by-step guide in the app.
More Eero deals
Amazon eero 6+ — $99.99
$139.99(save $40)Amazon eero 7 — $144.49
$169.99(save $25.50)Amazon eero Pro 6E — $149.99
$199.99(save $50)Amazon eero Max 7 — $419.99
$599.99(save $180)
One more thing: Amazon smart plug
Why we like it
If you have some money left over on an Amazon gift card, we know just what to do with it — add this Amazon Smart Plug to your cart while it's almost 50% off for Prime Big Deal Days. Turn any lamp or electronic into a smart device. All you have to do is plug it in.
More Amazon smart home deals
Amazon Smart Air Quality Monitor — $46.99
$69.99(save $23)Amazon Smart Thermostat — $56.99
$79.99(save $23)
Topics Amazon Amazon Echo Prime Day Gadgets Kindle
Frequently Asked Questions
Amazon typically offers deals on Amazon devices, including Echo, Fire TV, and Blink and Ring cameras. Some of the deals promoted by Amazon include:
Save up to 45% on the Amazon Ember 55-inch Mini-LED Series Fire TV
Save up to 45% on the Ring Battery Doorbell Plus Bundle
Save up to 70% on select Blink camera and video doorbell bundles
Find discounts on everyday essentials as low as $1 in the Amazon Haul sale
Buy (or lease) an eligible new vehicle with Amazon Autos and get a $1,500 Amazon Gift Card
Get 3 months free of Kindle Unlimited, try Audible for $0.99 for 4 months, and try Amazon Music Unlimited for $0.99 for 3 months
The Prime Big Deal Days sale takes place on Tuesday, Oct. 6, and Wednesday, Oct. 7 in 2026. The 48-hour sale is exclusive to Prime members and will include savings on Amazon devices and services, as well as discounts from brands such as Apple, Bose, Dyson, Lego, Ninja, Nintendo, Shark, Sony, Samsung, and Xbox.
Technically, there is no such thing as October Prime Day. Amazon's annual fall sale is officially called Prime Big Deal Days, but many shoppers call it by its nickname, October Prime Day.
Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.
Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.
When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.
