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Creator Playbook

Creator Playbook

Your inside look at how top creators grow, monetize, and turn content into a career.

Alberta Tech's creator playbook
Alberta Tech went from YouTube engineer to YouTube creator. Here's how she did it.
At the TikTok Creators Summit in L.A.
TikTok has more ways than ever for creators to make money
content creator MeganPlays
MeganPlays has been on YouTube for 13 years. Here's what she's learned.
Tubby Nugget creators
How Tubby Nugget's creators built a 14-million-follower community without chasing the algorithm
Jeremiah Brown
Jeremiah Brown is building a post-'Love Island' creator career one book at a time
Liz Plank on a bench in Washington Square Park talking to Mark Stetson about authenticity in content creation
How Liz Plank created her dream job and keeps it real

Features

woman with dark hair posing for a photo in front of a red background From BookTube to bestseller: How Cindy Pham built a creative career on her own terms
Unsighted composite Unsighted: From his Morgan Jay moment to white girl dancing with Kesha
Julian Shapiro-Barnum for Outside Tonight Julian Shapiro-Barnum enters his late-night era
CircleToonsHD composite with logos from YouTube, TikTok, and his cartoon avatar. CircleToonsHD bet on himself after discovering his 'superpower'
Jessica Mccabe speaking into a microphone on a gradient background Jessica McCabe built 'How to ADHD' by solving her own biggest problem

Videos

Two people talking in a podcast studio
The unconventional advice creator Michael Tchao swears by
A man in a duck shirt talking in a podcast studio
Austin Evans says the biggest creator mindset shift is learning to think beyond the next video
Two woman talking into podcast mics in a studio
Natalie Tran says content creation made her a better filmmaker
Woman talking into podcast mic
How Jessica McCabe turned 'How to ADHD' into a trusted online resource
People in a podcast studio being interviewed.
How Tubby Nugget grew from a doodle into a beloved internet brand
More Creator Playbook
Unsighted talks white girl dancing and creating a joyful safe space online
By Kristy Puchko
Man sits in chair being interviewed
How Mikey Angelo turns the internet's chaos into catchy pop songs
By Crystal Bell
A man and a woman talking into podcast mics in a studio
The Wassabi Brothers say creator success isn't about subscribers anymore
By Crystal Bell
Three brothers being interviewed
Sidney Raskind tells Mashable the story of his 15-year journey to TikTok success
By Bethany Allard
three headshots of sidney raskind smiling
Audity credits her success to her muse and keeping things fun
By Kristy Puchko
Audity (aka Audrey Hopkins) in a composite image with YouTube, Procreate and Vidcon logos.