How Tubby Nugget grew from a doodle into a beloved internet brand

Plus, the Tubby Nugget x 'Obsession' crossover that almost became a reality

For Jenine Pastores and Josh Jackson, Tubby Nugget has always been more than just a cute character.

At VidCon 2026, the creators behind the internet's beloved little nugget sat down with Mashable Culture Editor Crystal Bell to reflect on the journey from sketching the lovable character for fun to building a brand with plushies, collectibles, and a passionate community of fans. They also share what it's like meeting people who've formed real emotional connections with Tubby at conventions and other in-person events, where the character comes to life in a whole new way.

The conversation also dives into the business of expanding Tubby Nugget beyond social media, the challenges of growing a creator-led brand, and the unexpected story behind the Tubby Nugget x Obsession crossover that almost became a reality.