For the ranking, we analyzed more than 10 million data points and zeroed in on the 15 most predictive metrics, each robust and correlated with future revenue growth, to produce BCG’s Vitality Score.

The idea is to test how candidates think, and how they’ll contribute to the company’s goal of ensuring “that artificial general intelligence (AGI) benefits all of humanity.”

Underneath the ads, TikTok campaigns, and virtual try-ons lies an increasingly complex infrastructure of data, technology, and AI. To succeed today, marketers need to understand the “pipes and plumbing,” says L’Oréal’s Asmita Dubey.

Bonner’s path from petroleum engineer to technology chief and CFO has prepared her to lead oil, products and gas.