• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Photo of Sam Birchall
Photo of Sam Birchall

Sam Birchall

Sam Birchall is a features writer at Fortune 500 C-Suite Europe. Previously, she was a reporter at Raconteur, where she specialized in business and leadership storytelling for C-suite audiences.

‘Europe needs to shed its naivety’: Vestas CEO Henrik Andersen on Chinese competition and the energy issue that keeps him up at night
Magazine
‘Europe needs to shed its naivety’: Vestas CEO Henrik Andersen on Chinese competition and the energy issue that keeps him up at night
By Sam BirchallOctober 2, 2026
Visa and Mastercard handle nearly half of Europe’s card payments. The digital euro aims to change that
Magazine
Visa and Mastercard handle nearly half of Europe’s card payments. The digital euro aims to change that
By Sam BirchallOctober 1, 2026
Max Planck Institute opens new research building in Halle/Saale
Future of Work
Europe cashes in as U.S. science and tech exodus gathers pace
By Sam BirchallSeptember 28, 2026
Picture of Pip White, head of EMEA North at Anthropic, during a Bloomberg Television interview in London, UK
Europe
‘Our industry sees the risks and is concerned’: European tech leaders join calls for AI slowdown
By Sam Birchall and Sam ForsdickSeptember 25, 2026
Europe Fortune 500, 2026
Europe
Europe’s Fortune 500 2026: Record revenue, shrinking margins, and a new No. 1 country
By Sam BirchallSeptember 16, 2026
Julia Hoggett, chief executive of the London Stock Exchange, 2026
Europe
After a wave of delistings, can London’s stock market reverse the decline?
By Sam BirchallSeptember 11, 2026
Silhouettes of businesspeople gathered in conference room
C-Suite
A leadership gap looms in Nordic and Benelux boardrooms
By Sam BirchallSeptember 1, 2026
Bottles of Heinz tomato ketchup for sale are displayed at a store
Retail
‘We tend to lead the way’: How Europe become a testing ground for Kraft Heinz 
By Sam BirchallAugust 25, 2026
Ingka Centres Avion Shopping Centre
Retail
Ikea’s real estate arm sponsored a pillow fight in France. Here’s why 
By Sam BirchallAugust 24, 2026
Ben Cohen speaking at SXSW London 2026, wearing a "Yo Magnum, Free Ben & Jerry's" button on his shirt pocket.
C-Suite
‘They ain’t got no soul’: How a Ben & Jerry’s cofounder became his own company’s biggest critic 
By Sam BirchallAugust 7, 2026
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
Magazine
The NFL’s previous push into Europe lost $400 million—so why is it trying again?
By Sam BirchallAugust 4, 2026
lose-up of five people's hands holding smartphones i
Politics
Europe’s social media bans force businesses to rethink how they reach the youngest generation 
By Sam BirchallJuly 30, 2026
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
C-Suite
WPP’s sweeping restructure could save £500 million—the bigger challenge might be winning over workers 
By Sam BirchallJuly 24, 2026
Nestlé KitKat Original chocolate bars
Retail
How Nestlé turned a chocolate heist into a masterclass in brand building 
By Sam BirchallJuly 20, 2026
Esther Perel speaks on stage during a panel discussion at SXSW in London.
Workplace Culture
Esther Perel has a warning for executives: your workforce is suffering from social atrophy and AI is making it worse 
By Sam BirchallJuly 17, 2026
1
  • 1
  • 2
2
Most Popular
Politics
Trump removes chairs for TSA agents, saying they ‘must meet fitness for duty requirements’placeholder alt text
By Sasha RogelbergOctober 1, 2026
Future of Work
Mike Rowe on America’s great tradesperson shortage: ‘I don’t care what your politics are. Math doesn’t care, either’placeholder alt text
By Nick LichtenbergSeptember 30, 2026
Investing
Investors thought they were buying pre-IPO OpenAI and SpaceX shares. Their cash went to strip clubs, Bloomingdale’s, and shopping on Amazon, SEC allegesplaceholder alt text
By Amanda GerutSeptember 30, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.