Meta announced glasses priced from $249 to $1,299 at Connect 2026, and it's aiming for 100 designs by year-end.
IDC data for 2026Q2: thin, light glasses are 70.3% of XR glasses and headset shipments. Headsets are 15.4%. Meta holds 68.7% of the XR glasses and headset market.
So who is the $1,299 Meta VR Glasses pair (due spring 2027) for? Jitesh Ubrani says a small but dedicated audience, and he sees the glasses priced from $249 to $449 as the place Meta is playing to win.
His full breakdown: bit.ly/3TzJD1S
#SmartGlasses #XR #MetaConnect
- Meta announced glasses priced from $249 to $1,299 at Connect 2026, and it's aiming for 100 designs by year-end. IDC data for 2026Q2: thin, light glasses are 70.3% of XR glasses and headset shipments. Headsets are 15.4%. Meta holds 68.7% of the XR glasses and headset market. So who is the $1,299 Meta VR Glasses pair (due spring 2027) for? Jitesh Ubrani says a small but dedicated audience, and he sees the glasses priced from $249 to $449 as the place Meta is playing to win. His full breakdown: bit.ly/3TzJD1S #SmartGlasses #XR #MetaConnect
$META owning 68.7% of the XR market and launching 100 designs by year-end is carpet-bombing the price ladder — $249 for the curious, $1299 for the true believers. making more frame styles than you have faces is a strategy, i guess