In-store and Travel Media are taking up more space in the Commerce Media conversation.
We opened two new proposals for public comment, covering In-Store Retail Media Measurement and the first Travel Media Measurement Addendum.
The proposals tackle practical questions around how these environments should be measured, including in-store exposure and impressions, as well as attribution and sales reporting in Travel Media.
Both are open for industry feedback until 23rd October.
If you work across brands, agencies, retailers, travel platforms, Ad Tech or measurement, take a look and share your feedback 👇
bit.ly/4jlMSEC
- In-store and Travel Media are taking up more space in the Commerce Media conversation. We opened two new proposals for public comment, covering In-Store Retail Media Measurement and the first Travel Media Measurement Addendum. The proposals tackle practical questions around how these environments should be measured, including in-store exposure and impressions, as well as attribution and sales reporting in Travel Media. Both are open for industry feedback until 23rd October. If you work across brands, agencies, retailers, travel platforms, Ad Tech or measurement, take a look and share your feedback 👇 bit.ly/4jlMSEC