The AI platform for go‑to‑market teams
Built on the world's best B2B data, so every signal becomes pipeline.
Trusted by 35,000+ fast-growing companies worldwide
4.5/5 8905 G2 reviews
Ranked #1 in 30+ categories
GTM starts with the best B2B data
Power every stage of your GTM motion with clean, accurate, compliant, and actionable B2B data. Expand your total addressable market (TAM), prioritize high-fit accounts, and connect with decision-makers faster.
Identify growth segments
Find your next best customers faster. Use firmographic, technographic, and intent data to uncover high-potential segments and prioritize outreach based on buying signals and revenue potential.
Engage key accounts
Connect with the people who matter most. Access decision-makers, org charts, and real-time intent insights to personalize your outreach, boost response rates, and move deals forward, faster.
Streamline lead flow
Keep your funnel moving. Automatically route leads to the right reps based on account fit, territory, and buying stage. Sync enriched data to your CRM and trigger real-time follow-up workflows.
“ZoomInfo data drives 39% of pipeline and saves reps 11+ hours weekly. ” Seismic
Grow, retain, and win more with every customer
Use ZoomInfo’s AI-driven account intelligence to identify expansion opportunities, uncover new stakeholders, and remove friction from every stage of the deal cycle.
Reveal account insights
Leverage AI to uncover strategic intelligence on your accounts - key decision-makers, org changes, pain points and usage trends - all in one view.
Spot ideal buyers
Find new revenue paths by surfacing hidden stakeholders, uncovering multithreaded buying groups, and identifying whitespace within existing customers.
Simplify deal progression
Accelerate deals with AI-guided workflows that reduce manual effort. Equip your team with the context, content, and next-best actions needed to grow deals faster.
“ZoomInfo helped grow revenue by 300% in just one year. ” Zoom
Maximize rep productivity with clean data and smart automation
Drive more pipeline with less manual work. ZoomInfo helps you enrich data at scale, automate sales processes, and prioritize high-value opportunities - so your reps can spend more time selling.
Manage data beyond CRM
Automatically enrich and cleanse contact and company records across your tech stack - not just your CRM. Keep your data accurate, up-to-date, and always sales-ready.
Create dynamic territories
Build smarter territories using real-time firmographic and intent signals. Prioritize the right accounts in the right regions, and adjust quickly as markets shift.
Prioritize high-value accounts
Use AI-powered scoring and buying signals to surface accounts most likely to convert. Focus reps on the deals that matter most - at the right time.
“Teams using ZoomInfo automate 30% more sales tasks. ” Salesloft
The ZoomInfo Advantage
Discover how ZoomInfo empowers revenue teams worldwide to grow faster at scale
Connect your favorite tools to ZoomInfo
See Our Integrations
FAQs
What is ZoomInfo?
ZoomInfo is an all-in-one AI GTM Platform that helps B2B sales, marketing, RevOps, and customer success teams find, win, and grow business. It combines verified data on 500M+ contacts and 100M+ companies with the GTM Context Graph, AI agents that act on it, and access from any tool your team already uses. ZoomInfo was founded in 2007, is headquartered in Vancouver, Washington, and trades on Nasdaq as GTM. Learn more about ZoomInfo.
Who uses ZoomInfo?
Sales, marketing, RevOps, customer success, and recruiting teams use ZoomInfo, along with developers building AI agents. Customers range from fast-growing startups to 8 of the 10 largest companies in the world and more than half of the Fortune 500.
How much does ZoomInfo cost?
Free to start with consumption credits based on usage. ZoomInfo doesn't charge by fixed seat tiers: teams pay for the credits they use, so cost scales with how much data and how many workflows they run. ZoomInfo Lite is a permanent free plan with no credit card required. See ZoomInfo pricing for current details.
Can I try ZoomInfo for free?
Yes. ZoomInfo Lite is a permanent free plan that requires no credit card and no commitment, and you can start a free trial of the full platform. Developers can also try ZoomInfo data headlessly for free through GTM.AI.
How does ZoomInfo get its data?
ZoomInfo builds its data from public web sources and company websites, SEC and regulatory filings, job postings, and a contributory network of business professionals. AI handles deduplication, and 300+ human researchers verify records. ZoomInfo covers professionals in their business capacity, not consumers, and processes 1.5B+ data points daily. How ZoomInfo gets its data.
Is ZoomInfo GDPR and CCPA compliant?
Yes. ZoomInfo processes professional contact data under GDPR's legitimate-interest basis, honors data subject rights, and holds ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, and TRUSTe CCPA certifications. Details are in the ZoomInfo Trust Center.
Is ZoomInfo an AI-powered platform?
Yes. AI runs through every layer of ZoomInfo. The GTM Context Graph reasons across ZoomInfo data, your CRM, conversations, and buying signals to show why accounts are moving. GTM Workspace gives sellers AI agents for account research, meeting prep, and deal prioritization. Agent Teams coordinates specialized agents that run complete GTM plays, such as reactivating a champion who changed jobs, within the approvals and limits your team sets.
Does ZoomInfo have an API or MCP server?
Yes. GTM.AI gives developers and AI agents headless access to ZoomInfo data and the GTM Context Graph through an API, CLI, and MCP server, and you can try it for free. The ZoomInfo MCP server connects Claude, ChatGPT, and custom agents to verified ZoomInfo data.
How is ZoomInfo different from other GTM and AI tools?
Most tools handle one slice of go-to-market work: a contact list, an intent feed, or an AI writing assistant. ZoomInfo connects verified data on 500M+ contacts and 100M+ companies, the GTM Context Graph, which explains why an account is moving rather than just flagging it, and AI agents that act on it across sales, marketing, and RevOps. See how ZoomInfo compares with Apollo.io, Cognism, and Lusha.
Does ZoomInfo integrate with our CRM and AI tools?
Yes. ZoomInfo integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, plus 120+ sales engagement, marketing automation, and data warehouse tools, including Outreach, Salesloft, Marketo, and Snowflake. AI assistants such as Claude and ChatGPT connect through the ZoomInfo MCP server. See all integrations.