Lance Bass is already thinking about the holiday season, which is why partnering with digital savings destination RetailMeNot to celebrate the launch of the new RetailMeNot Rewards app was a no-brainer. New RetailMeNot data shows that 63 percent of consumers have already started their holiday shopping. Fans can now shop Bass’ “Favorite Buys,” a curated, shoppable edit of his must-haves available on RetailMeNot’s app and website, with deals and savings opportunities to help shoppers score his picks for less – giving fans a peek inside his personal shopping list, from fitness and tech essentials to dad-duty must-haves.

"App Week is designed around how people actually shop today. They want to know what's worth buying, where they can find value and whether a deal is really a deal," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "And right now, shoppers have a lot to think about. Halloween and holiday shopping are already underway for many consumers, so this is a great window to get ahead of seasonal purchases, whether that's an advent calendar, a Christmas tree, a giant skeleton or matching family pajamas. App Week gives shoppers another reason to check in, see what's trending and save while they're at it."