Jon is the project manager for the National Trust's MyFarm project, seeking to recruit 10,000 'farmers' (no experience necessary) to help run the Wimpole Farm in Cambridgeshire. Jon's background is in advertising and brand innovation, but he abandoned this in 2010 to pursue the MyFarm concept, excited by the opportunity to use digital media to facilitate a connection with real, big issues while still having some fun. He won the inaugural Ashridge Sustainable Innovation Award in 2009 for his work on the new meaning of value, is part of a blog community on the future of the creative industries at www.conservation-economy.org and tweets at @jonjalex
Jon Alexander, project manager, National Trust's MyFarm project
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