Distribution of Instagram users worldwide as of October 2026, by gender

As of October 2026, Instagram was slightly more popular with men than women, with men accounting for 34.1 percent of the platform’s global users. Additionally, the social media app was most popular among younger audiences, with over ** percent of users aged between 25 and 34 years.

Instagram’s Global Audience

As of October 2025, Instagram was the second most popular social media platform globally, reaching ***** billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing. As of February 2025, the country with the largest Instagram audience was India, with over *** million users, followed by the United States with over *** million users.

Who is winning over the generations?

Even though Instagram’s audience is considerably larger than TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly among younger audiences. TikTok was the most downloaded mobile app globally in 2024, generating over *** million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.