As of October 2025, India had the largest Instagram audience worldwide, with million users. The United States ranked second with million users, followed by Brazil with million. However, Turkey recorded the highest audience reach, with percent of its population using the platform. It took Instagram years to reach the milestone of 2 billion monthly active users worldwide.
Instagram’s demographics in the United States
As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, percent of Gen Z social media users used Instagram in 2021, down from percent in 2020 and percent in 2019. Instagram finds most popularity with those in the to year age group, and as of January 2025, roughly of all users in the United States belonged to this age group. The social media app was also more likely to be used by women.
Most followed accounts on Instagram
Instagram’s official account had the most followers as of April 2024 with over million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over million followers each.