3/4 Years (Honours) Program
| Eligibility Criteria, Fees & Duration | |
|---|---|
| Eligibility Criteria | 10 + 2 (Any Stream) |
| Fees/Semester | 21,000/- |
| Duration | 3/4 Years (6/8 Semesters) |
| Intake Capacity | 120 Seats |
| Specialization | Finance, Marketing, Human Resource Management, Sports Management, Business Analytics, Entrepreneurship |
Program Introduction
The Bachelor of Business Administration (BBA) program offered by the School of Management is designed to provide students with a strong foundation in business and management principles. The program focuses on developing managerial skills, analytical thinking, and decision-making abilities required in today’s dynamic business environment.
The curriculum covers key areas such as Marketing, Finance, Human Resource Management, Entrepreneurship Business Communication, Business Economics and Business Mathematics. It combines theoretical knowledge with practical exposure through case studies, projects, internships, and industry interactions.
The BBA program aims to prepare students for professional careers as well as higher education in management, enabling them to become competent, responsible, and future-ready business leaders.
Salient Features
Industry-Oriented Curriculum
Curriculum designed as per current industry trends and business practices.
Experienced Faculty
Learn from qualified academicians and industry professionals.
Internships & Live Projects
Practical exposure through internships and real-world business projects.
Entrepreneurship Focus
Support for business ideas, startup mentoring, and access to incubation facilities.
Skill Enhancement Programs
Training in communication, leadership, and professional skills.
Corporate Exposure
Guest lectures, workshops, and industry interactions for practical learning.
Course Curriculum
Semester 1
- Principles of Management
- Financial Accounting
-
Principles of Economics /
Indian Economy - Applied Mathematics
- Professional Communication
- Digital Literacy
- Karma Yoga and IKS
Semester 2
- Financial Management
- Marketing Management
-
Forms of Business Organizations /
Cooperative Management - Elementary Statistics
- Interpersonal Communication
- AI prompting Techniques
- Environmental Governance
- Understanding Local Business Environment-Field Observation
Semester 3
- Cost and Management Accounting
- Management Information System
- Human Resource Management
- Principles of Research Methodologies
- Basics of Foreign Language
- Design Thinking
- Indian Heritage & Culture
- Survey Based Project (MAP)
Semester 4
- Fundamentals of International Business
- Organisational Behaviour
- Specilization 1
- Advanced Foreign Language
- Entrepreneurship & Innovation
- Emotional Intelligence
Semester 5
- Mercantile Law
- Specialization 2
- Specialization 3
- Skills for Success
- Summer Internship
Semester 6
- Production and Operation Management
- Busienss Enviornment
- Specialization 4
- Principles of Ethical Academic Writing and Publication
- Internship (120 Hours)
Semester 7
- Quantitative Analysis
- Applied Managerial Economics
- Specialization 5
- On-the-Job Training / Research Project
Semester 8
- Strategic Management
- Management Control System
- Specialization 6
- On-the-Job Training / Research Project
|
Specialization Number |
Finance | Marketing | Human Resource | Sports |
Business Analytics |
Entrepreneurship |
|---|---|---|---|---|---|---|
|
1 |
Advanced Financial management
|
Advanced Marketing Management |
Advanced Human Resource Management |
Introduction to Sports Management |
Introduction to Business Analytics |
Introduction to Entrepreneurship |
|
2 |
Indian Financial System |
Consumer Psychology |
Compensation and Benefits |
Sports Marketing and Sponsorship Management |
Data Mining for Business Analytics |
Opportunity Identification and Business Model Development |
|
3 |
Fundamentals of Investment |
Brand & Product Insights |
Leadership and Team Management |
Sports Event and Facility Management |
Data Management and Excel/SQL for Analytics |
New Venture Planning and Business Plan Development |
|
4 |
Banking and Insurance |
Sales Fundamentals |
Performance Management |
Sports Finance and Revenue Management |
Business Data Visualization and Dashboarding (Power BI/Tableau) |
Entrepreneurial Finance and Venture Funding |
|
5 |
Financial Analysis and Reporting |
Rural Marketing |
Work-Life Balance & Stress Management |
Sports Law, Ethics and Governance |
Predictive Analytics and Machine Learning for Business |
Innovation and Startup Growth Strategy |
|
6 |
Strategic Financial Management |
Strategic Marketing Management |
Strategic Human Resource Management |
Strategic Sports Management and International Sports Business |
Business Analytics Strategy and Decision Making |
Strategic Entrepreneurship and Startup Incubation |