The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.
Add the LinkedIn Insight Tag to your website
Last updated: 2 months agoInstall the Insight Tag on your website
To install the Insight Tag on your website:
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Go to your ad account in Campaign Manager.
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Click Measure on the left menu, then click Signals manager.
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Click Insight Tag, then click the I will install the tag myself dropdown.
- You can also choose to send the tag to a developer or use a tag manager.
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Move your cursor over the Insight Tag code and click to copy the code in the window.
- Make sure the straight quotation marks are used instead of curly quotation marks.
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Add the JavaScript code to pages on your domain, preferably right before the end of the <body> tag in the global footer. Before you add the code to any page, keep in mind:
Important to know
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
After you install the Insight Tag
After you install your Insight Tag, keep in mind:
- Our system will wait for an associated domain or URL to load (be visited) to check if the LinkedIn Insight Tag has been placed correctly.
- It may take anywhere from a few minutes to 24 hours after loading the page for the domain to be validated.
- Learn more about how to check your Insight Tag status.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.
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To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn InsightTag 2.0.
To add the LinkedIn InsightTag 2.0 to Google Tag Manager:
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Go to tagmanager.google.com and sign in.
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Select your account and your container.
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In the New Tag box, click Add a new tag.
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Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
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If your Insight Tag source status shows as Unverified, this means that we haven’t received signal from your Insight Tag. If you’re seeing Unverified as your source status:
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Check that your Insight Tag is set up correctly. A few common issues include:
- If you installed the tag yourself, make sure that you’ve copied the full code.
- Check to make sure you’ve used straight quotation marks instead of curly quotation marks when copying and pasting the tag.
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You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel.
Prerequisites
Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use:
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Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features in Campaign Manager like Conversion Tracking or website audiences.
You’ll need the partner ID from your LinkedIn Insight Tag to add it to your tag management system.
Learn how to add the LinkedIn Insight Tag to your tag management system