To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn InsightTag 2.0.
Add the LinkedIn site-wide Insight Tag to Google Tag Manager
Last updated: 1 month agoTo add the LinkedIn InsightTag 2.0 to Google Tag Manager:
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Go to tagmanager.google.com and sign in.
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Select your account and your container.
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In the New Tag box, click Add a new tag.
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Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
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Search for LinkedIn InsightTag 2.0.
- Click Add to workspace if you haven’t added the tag template.
- Click Choose template if you’ve already added the template.
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Add the partner ID from your Insight tag into the Partner ID field.
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Add a trigger and click Add. To select all pages, click the checkbox next to All Pages.
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Click Save, then click Submit in upper-right corner to publish your container version.
Here's a tip
If you’re using the previous version of the LinkedIn Insight Tag, we recommend you move over to the new LinkedIn InsightTag 2.0.
To move to the new LinkedIn InsightTag 2.0 from the previous LinkedIn Insight Tag:
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Add the LinkedIn InsightTag 2.0 to Google Tag Manager.
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Confirm that the new tag is working as expected.
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Pause the original LinkedIn Insight Tag.
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Publish the LinkedIn InsightTag 2.0.
Related tasks
Learn more in the Google Help Center
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Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features in Campaign Manager like Conversion Tracking or website audiences.
You’ll need the partner ID from your LinkedIn Insight Tag to add it to your tag management system.
Learn how to add the LinkedIn Insight Tag to your tag management system
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Use your Google Tag Manager to implement your LinkedIn Insight Tag on your website. Tag management systems simplify using tags for your marketing campaigns, since they allow you to deploy and manage multiple tags implemented on your website without requiring software coding.
Prerequisites
Before you use Google Tag Manager as your tag management system, there are a few requirements to consider.
To set up event-specific conversion tracking using Google Tag Manager:
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If your Insight Tag source status shows as Unverified, this means that we haven’t received signal from your Insight Tag. If you’re seeing Unverified as your source status:
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Check that your Insight Tag is set up correctly. A few common issues include:
- If you installed the tag yourself, make sure that you’ve copied the full code.
- Check to make sure you’ve used straight quotation marks instead of curly quotation marks when copying and pasting the tag.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.
Install the Insight Tag on your website
To install the Insight Tag on your website:
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Go to your ad account in Campaign Manager.
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Click Measure on the left menu, then click Signals manager.
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Click Insight Tag, then click the I will install the tag myself dropdown.
- You can also choose to send the tag to a developer or use a tag manager.
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.