Journalism Trust Initiative

❓ What does it take to safeguard journalism as a public good in today’s digital platform environment? That was the central question of UNESCO’s regional workshop “Safeguarding Journalism as a Public Good in the Digital Platform Environment in South East Europe”, held in Sarajevo this week. We were glad to take part on behalf of Journalism Trust Initiative and exchange with journalists, media organisations, regulators, platforms, civil society and international organisations from across South East Europe. The main focus of our conversations was on how we can build a healthier information environment for everyone. #TrustInMediaSEE A few takeaways from our participation: 🔹 Trust is part of the infrastructure of journalism: In an increasingly platform-dependent information environment, transparency and accountability are not optional extras. They are essential to making quality journalism visible and trusted. 🔹 Journalistic standards matter in the platform environment: The way journalism is identified, supported and distinguished from other content can have a direct impact on the information people encounter online. 🔹 Regulation and self-regulation need to work together: Discussions around the DSA and EMFA highlighted the importance of creating an enabling environment for independent journalism while respecting editorial independence. 🔹 Regional cooperation is key: Many of the challenges faced by media in South East Europe are shared across borders, and so are many of the opportunities to address them. 🔹 Public-interest journalism needs practical support: Safeguarding journalism is not only about principles. It also means building mechanisms, standards and incentives that can strengthen trustworthy journalism in the digital ecosystem. With thanks to: Ms. Vladimíra Dorčová-Valtnerová, Editor in chief of Storyteller (Serbia) and Ms. Matea Jerković, Journalist for Oslobođenje (BiH) Credits: Vedran Kurteš

🌐 Everyone has a right to know. Today is World News Day. A day to recognise the importance of reliable, transparent and responsible journalism. A day that we celebrate at Journalism Trust Initiative. Because we all deserve to know the facts. To understand what matters. To choose trusted journalism. Because it's your right to know. #WorldNewsDay WAN-IFRA, the World Association of News Publishers

📣 #Recrutement Et si votre talent commercial contribuait à renforcer la fiabilité de l’information ? 🗞️ 🤝 Au sein de Reporters Without Borders (RSF), l’équipe Journalism Trust Initiative (JTI) recrute une/un Business Developer Junior en CDD pour contribuer au développement d’une initiative au cœur des enjeux actuels de l’information. JTI est la norme internationale créée à l’initiative de RSF, par 130 organisations du secteur de l’information, pour renforcer la fiabilité, la transparence et la déontologie journalistique des médias. 🎯 Votre mission ? Contribuer à faire grandir l’adoption de la JTI auprès de trois écosystèmes clés : → Tech : plateformes, agrégateurs, acteurs de l’IA et de la data → Médias : sensibilisation, accompagnement et développement de l’adoption de la norme → Organismes de certification : animation du réseau et partage de ressources et bonnes pratiques ℹ️ Envie de candidater ? Voici ce qui vous attend : → Une bonne compréhension des enjeux liés à la fiabilité de l’information, aux plateformes ou à l’IA générative sera particulièrement appréciée. → L’anglais courant est indispensable : vous évoluerez dans un environnement international, au croisement des enjeux média, tech et démocratie. → Paris | CDD 4 mois | À pourvoir dès que possible #BusinessDevelopment #JournalismTrustInitiative #JTI #RSF #Media #Tech #IA #Data #Information #Journalisme #Paris

Come distinguere una testata giornalistica da un sito che pubblica contenuti sponsorizzati o informazioni senza indicare chiaramente fonti e responsabilità editoriali? La Journalism Trust Initiative (JTI) nasce proprio per rendere riconoscibili le testate che lavorano secondo criteri definiti di trasparenza e indipendenza. Lo standard, elaborato con la partecipazione di circa 130 organizzazioni ed esperti, non stabilisce se una singola notizia sia vera o falsa: valuta invece come lavora una redazione. Proprietà e finanziamenti, indipendenza editoriale, verifica delle fonti, accuratezza delle informazioni, gestione di errori e rettifiche, rapporti con pubblicità e contenuti sponsorizzati sono alcuni degli aspetti presi in considerazione. Il Fatto Alimentare ha aderito alla JTI, avviando il percorso di autovalutazione. Le risposte potranno essere pubblicate in un Transparency Report e il percorso può arrivare, attraverso una verifica indipendente, alla certificazione. In Italia hanno già aderito alla Journalism Trust Initiative anche L’Espresso, il manifesto e RaiNews24. In un panorama informativo in cui contenuti giornalistici, pubblicità e comunicazione aziendale possono apparire sempre più simili, rendere trasparenti le regole con cui una redazione lavora diventa uno strumento per permettere ai lettori di valutarne l’affidabilità. L'articolo su #ilfattoalimentare https://lnkd.in/dsduRA3c

🤔 What does it actually take to go through the Journalism Trust Initiative? Think of it as 3 steps — each building on the one before it. And the bigger goal: making trust demonstrable. 1️⃣ Understand the standard JTI looks beyond the stories a newsroom publishes. It examines how the organisation works: editorial independence, fact-checking, corrections, complaints, transparency, staff safety and more. The first step is understanding what the standard asks — and why these processes matter for trust. 2️⃣ Evaluate yourself The self-assessment is where the real organisational work begins. With 130 questions covering practically every aspect of a media outlet's work, the newsroom looks at what is already in place and where the gaps are. The goal isn't to get a perfect score. It's to understand where you are — and what needs to change. The key questions are simple: – Does the procedure exist? – Is it documented? – Is it actually applied? – Can we prove it? 3️⃣ Go through the external audit This is where the newsroom's policies and procedures meet independent verification. And having a document isn't enough. JTI follows a “tell and show” principle: tell the auditor what you do, and show evidence that it works in practice. The result is more than a certificate. It's a newsroom with clearer processes, stronger accountability and a more solid foundation for earning and maintaining public trust. #JTI #JournalismTrustInitiative #Journalism #MediaTrust #Transparency #Accountability #IndependentMedia

Journalism Trust Initiative (JTI) is looking to strengthen its presence in 🇨🇿 Czechia and 🇸🇰 Slovakia — and we are looking for someone who can help make that happen. JTI, initiated by Reporters Without Borders (RSF), provides an international framework for news organisations to demonstrate transparency, professional standards and accountability. More than 2,600 media outlets across 130+ countries now participate in the initiative. In Czechia, the JTI already has a strong foundation. Economia became the first Czech news organisation to obtain JTI certification in 2024, followed by Czech Radio (Český rozhlas), whose certification in 2025 made it the 13th public broadcaster worldwide to receive the JTI certificate. Now, the next step is to build on that momentum across both Czech and Slovak media landscapes. We are looking for a JTI Representative to: ✅ develop relationships with media outlets and partners ✅ grow the JTI network in both countries ✅ support news organisations throughout the JTI process, from self-assessment to certification ✅ organise workshops, seminars and other outreach activities ✅ create new opportunities to discuss transparency, accountability and trust in journalism ✅ connect the regional media community with the international JTI team. ℹ️ This is a six-month, part-time freelance opportunity, based in Czechia or Slovakia. We are particularly looking for someone with strong connections across the Czech and Slovak media sectors, professional experience in journalism or the news industry, and fluency in English plus the national languages of both countries. Submit your CV and cover letter, both in English, to recrutement-jti@rsf.org. Application deadline: October 7, 2026. If you know the media landscape in Czechia and Slovakia and want to help build a stronger culture of transparency and trust in journalism, we would love to hear from you. #JournalismTrustInitiative #JTI #Journalism #MediaTrust #MediaTransparency #Czechia #Slovakia #Disinformation #PressFreedom #RSF

🤳 Who decides what journalism gets seen online? Platform rules, algorithms and content moderation shape the visibility and circulation of news. That makes transparency and accountability in digital platform governance essential for media freedom. Supported by the UNESCO, new multi-stakeholder recommendations for five Western Balkan countries address exactly this challenge, calling for: 🔎 More transparency around content moderation and algorithmic ranking ⚖️ Effective mechanisms to appeal platform decisions 🗣️ Local-language and contextual expertise ✍ Stronger safeguards for journalistic content 👐 Regulation aligned with human rights standards They also underline the importance of recognising media that meet professional, ethical and transparency standards — an area where the Journalism Trust Initiative can play a role. The goal isn't simply better platforms. It's a digital information environment where quality journalism can remain visible, trusted and sustainable. #TrustInMediaSEE #MediaFreedom #DigitalGovernance #Journalism #MediaTrust #WesternBalkans

Looking for resources to strengthen your newsroom? The Resources section of the JTI website brings together training courses and practical tools to support news organisations in their work. 📚 Among them, discover “Editorial Guidelines: What are they and how to use them?”, a training course provided by the Thomson Foundation. The course covers journalistic ethics, editorial policies and international standards, helping newsrooms develop and apply their own editorial guidelines. 🌍 Our Resources section is available in English, French and Spanish. 👉 Explore the course at https://lnkd.in/eEVM-M8d

How well does your newsroom measure up to professional standards? The JTI Self-Assessment helps you take a closer look at your daily practices through 130 questions covering key areas such as editorial independence, ownership transparency, staff safety, complaints handling, and the use of AI. The result: a clear picture of your strengths, the gaps worth addressing, and concrete next steps for a transparent and trustworthy journalism. 👉 Take the JTI Self-Assessment at https://lnkd.in/eNeDRSMY

6262 is now JTI certified! A new milestone for 6262, part of Має Сенс, which has successfully completed the Journalism Trust Initiative (JTI) certification process, an international standard for trustworthy journalism. This certification demonstrates 6262’s commitment to transparency, professional standards and editorial integrity, in a particularly challenging context for the team. “Obtaining JTI certification at a time when our team is working remotely and our hometown of Sloviansk is under threat every day is a true testament to our resilience.” 6262 becomes the second media outlet from Має Сенс to achieve JTI certification, following 0372. Congratulations to the entire team on this achievement! 👏