European Interactive Digital Advertising Alliance

🔶 A platinum size of thank-you to Amazon, our Platinum Sponsor at this year's #EDAASummit2026! Join us to learn how various actors across the ad supply chain are making sense of, and applying, the web of digital regulations that impact their businesses. 🎤 EDAA Summit 2026 - From Rules to Results: A Turning Point for Europe’s Digital Future 📍 Steigenberger Wiltcher's, Brussels 📅 November 17, 2026 ✏️ https://lnkd.in/e5ZuSXJY #sponsorship #data #advertising #EDAASummit2026 #RulestoResults #EDAAEvents

✨Platinum level, platinum thanks! Thank you Google for supporting #EDAASummit2026 as a #Platinum Sponsor, helping us put together a day dedicated to trust and transparency in EU's digital future. Reserve your spot now👇 🎤 EDAA Summit 2026 - From Rules to Results: A Turning Point for Europe’s Digital Future ✏️ https://lnkd.in/e5ZuSXJY 📍 Steigenberger Wiltcher's, Brussels 📅 November 17, 2026 #sponsorship #data #advertising #EDAASummit2026 #RulestoResults #EDAAEvents

Happy International #Podcast Day! We can't find a better way to celebrate this day than joining the European Advertising Standards Alliance (EASA) to talk about keeping the digital advertising standards strong and futureproof. David Barron, EDAA's very own Director of Operations, shared his all-time favourite ads (although this sparked quite a debate in the office) and talked about how ad self-regulation fuels creativity and drives up trust. "We have a purpose here," he shared in the podcast. EDAA provides the right tools and the resources to companies to enable them to respect consumers. "As meaningful self-regulation, we are not looking for just sole compliance," Dave later adds, "we are looking for a trusted market environment that is sustainable over time". Huge thanks to EASA and the great host Tudor M. Manda for shining a light on why harmonised standards matter so much for our industry. Watch the full episode: Spotify 👉 https://lnkd.in/eFpCKTpc YouTube 👉 https://lnkd.in/e7PKGxEG EDAA Summit 2026 👉 https://edaasummit.eu/

The EDAA Summit has long existed as a point of dialogue, knowledge exchange, and diverse perspectives. The tenth anniversary Summit will carry the values forward, yet also provide a strategic checkpoint for the digital future. We will look at 📋 Where DFA, the Digital Omnibus, the AI Act and the DSA are heading ➡️ What it takes to move from implementation to enforcement 💼 EU SMBs get their spotlight amidst a challeging digital sphere 👤 Ever-important user empowerment and consumer trust 🍸 We also know the off-stage conversation creates just as much value, so do not miss the lunch & cocktail hour we've prepared for you. ✨ And for the first time ever, we are making something official! We are keeping it camouflaged, but it's definitely worth showing up for. Register Your Free Pass before the price rises: https://lnkd.in/e5ZuSXJY 📍 Steigenberger Wiltcher's, Brussels 📅 November 17, 2026 #EDAASummit2026 #RulestoResults #EDAAEvents #DigitalAdvertising #Privacy #AdTech #EUPolicy

What does it take to bring industry from rules to results? First up, the right people in the room. We're proud to confirm the #first round of #EDAASummit2026's speakers. European Commissioner Michael McGrath opens as keynote. He's joined by Wayne Moroney from Coimisiún na Meán, Robin de Wouters from FEDMA, Dr M.R. (Mark) Leiser, Riga Graduate School of Law / DigiData Consulting, Sibylle Stanciu-Loeckx from ICAS, and Dr. Sachiko Scheuing from Acxiom We can't wait to hear how they will set terms for how this industry moves from complexity to delivery, from rules to results. Register here for your Free Pass before the price rises: https://lnkd.in/e5ZuSXJY 📍 Steigenberger Wiltcher's, Brussels 📅 November 17, 2026 #EDAASummit2026 #RulestoResults #EDAAEvents #DigitalAdvertising #Privacy #AdTech #EUPolicy

Looking for reasons why your advertising campaign flops? You might be missing the key metrics that matters more. It's likely not CPC, ROAS, 4A Funnel, Consumer Journey, and surely not your marketers, it's the "trust" you have forgotten to measure. Understand why trust is your new parameter, and how to add trust back to the scoreboard - https://lnkd.in/e6a6PW_D

"When an industry is motivated to self-regulate and can effectively co-ordinate, industry self-regulation can: 🏆 Harness its expertise and understanding of the #technology 🚧 Avoid excessive costs and bureaucracy ✅ Increase acceptance of and #compliance with self-developed norms." Glad for European Interactive Digital Advertising Alliance and Digital Advertising Alliance to be mentioned in the latest OECD - OCDE regulatory policy working paper! In case you missed it earlier this summer, check it out below: 🔗 https://lnkd.in/eFfqPjd8

Another reason not to miss the EDAA Summit 2026! We are honoured to have Wayne Moroney from Coimisiún na Meán confirmed as a speaker for EDAA Summit 2026! With responsibility for the oversight of over 400 services, he is joining the speaker lineup to share his insights on the coordination among enforcement bodies and the essential dialogue with industry standard bodies, platforms and services. Register here for your Free Pass before the price goes up: https://lnkd.in/e5ZuSXJY 📍 Steigenberger Wiltcher's, Brussels 📅 November 17, 2026 #EDAASummit2026 #RulestoResults #EDAAEvents #DigitalAdvertising #Privacy #AdTech #EUPolicy

10 years ago, the first EDAA Summit took place on 1st March 2016 at the Steigenberger Wiltcher’s, Brussels—with great success 🌟 Since then, we have witnessed entirely new regulatory categories being built. As the EDAA Summit proudly marks its 10th year, we would love to ask our participants: as we move from rules to results, what are we offering for the EU's digital future? 📍 Steigenberger Wiltcher's, Brussels 📅 November 17, 2026 Register here: https://lnkd.in/e5ZuSXJY? #EDAASummit2026 #RulestoResults #EDAAEvents #DigitalAdvertising #Privacy #AdTech #EUPolicy

✅ Our Advanced Advertising Transparency Programme (AATP) certification, independently audited by our Certification Providers, gives you the trust signal business partners, EU Consumers, and regulators expect. ✅ The AATP Transparency Seal certifies compliance with the requirements of the Advanced Advertising Transparency Programme (AATP), an industry-wide solution that aligns with the transparency requirements of the Digital Services Act. Want to know more about the AATP and the AATP Transparency Seal? 🔗 Here's our guide to how to get started: https://lnkd.in/ePZ8izmK 🌟 If you're new to the AATP, ABC UK's article is a good start 👇🏽