Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Oct 20
2026
Webinar - IAB
Nearly everyone building AI for advertising is solving for the audience. The models keep getting better at identifying the right customer. Fewer people are asking what happens to that prediction once a buyer tries to act on it.
TV is where that qu...
Nov 13
2026
Webinar - IAB
As consumers increasingly turn to ChatGPT, Google Gemini, Microsoft Copilot, and other AI systems for product recommendations, traditional attribution signals like impressions, clicks, and referral IDs can become harder to track or misclassify.
Apr 20
2027
Conference - New York, NY
Registration opens soon for the 2027 IAB Connected Commerce Summit, April 20, 2027—save the date!
The 2027 IAB Connected Commerce Summit brings together brands, retailers, agencies, platforms, and commerce leaders to explore how...
Early Bird Tickets are available—claim yours now! Brands, agencies, and media buyers can register using the promo code or request a free pass using the button to the right.
$649 - EARLY BIRD: Member
$799 - EARLY BIRD: Non-Member
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