Latest in Fragrance
AI-powered Fragrance Discovery Platform Parfumerie Launches With 2M Pounds Pre-seed
The nascent platform aims to connect personalized scent discovery to purchases through multibrand retailers…
EXCLUSIVE: Van Dang Fragrances Expands Its Retail Footprint
The scent brand, cofounded by Kim-Van Dang and her husband, Anthony Roberts, is debuting its full assortment…
Willy Chavarria Teams With Xinú for Limited-Edition Candle Vessel
The fashion designer is officially launching the collaboration he teased during his spring 2027 ready-to-wear…
EXCLUSIVE: Ouai and Heaven Mayhem Team Up on Refillable Fragrance Necklaces
The amulet necklaces bring together Ouai's signature scents and Heaven Mayhem's vintage-inspired jewelry…
Tricia Butler Named Board Chair of The Fragrance Foundation
In her new role, Butler, who is also president of North America for Givenchy & Kenzo Parfums, aims to drive…
For Guerlain Descendant Patricia de Nicolaï, Perfume Isn’t Just About Legacy — It’s About Freedom
The perfumer, who is expanding her eponymous brand Nicolaï Paris into Neiman Marcus this fall, is…
EXCLUSIVE: The Burberry Prorsum Collection of Fragrance Debuts
The line of eaux de parfum will be the brand's most luxurious.
Kayali Launches in China Exclusively With Sephora
The Dubai-based fragrance brand has launched exclusively with the LVMH-owned beauty retailer, pairing a…
Inside The Fragrance Foundation’s 2026 Circle of Champions Dinner
The night celebrated David Greenberg, chairman and former chief executive officer of L'Oréal USA, as he was…
Dossier Leans Into Originals With Oud-Focused Launch to Propel Next Growth Phase
Available now, the Oud collection comprises three scents: Tropical Oud, Oud de Rose and Golden Amber Oud.
Interparfums SA Stock Surges Following Strong Q3
The French beauty-maker saw a solid return to growth in Asia, driven by China, and revised its full-year…
Exclusive: Haeze Launches as a New Fine Fragrance Brand
Codeveloped with Target and launching exclusively at the retailer Nov. 1, Haeze debuts with five layerable…
Are Extraits de Parfum the New Growth Engine for Fragrances?
Since the pandemic, consumer demand for these types of fragrances has been growing rapidly.
EXCLUSIVE: L’Artisan Parfumeur Creates the First Fragrance Talent Show, ‘Le Nez’
It will go live starting in December on France's TF1+.
The Gourmand Scents Dominating Amazon This Season
Sol de Janeiro is leading the category, with four of its hero Cheirosa hair and body mists ranking in the top…