BT Consumer

We are the largest consumer fixed-voice and broadband provider in the UK with a growing base of TV and BT Sport customers. 

We sell BT-branded fixed-voice, broadband and TV services directly to UK homes. We also sell BT Sport and BT Wi-fi to commercial premises and offer a range of consumer devices (such as telephones and baby monitors) through third-party high street retailers.

Our markets and customers

The market for fixed-voice calls, lines and broadband is competitive with at least a dozen bundled product suppliers and over 100 fixed-line operators. There are several strong players - the four largest being BT, Sky, Virgin Media and TalkTalk.

Our voice and broadband services are available to almost all of the UK’s 26m households. Our TV services, which require a minimum broadband speed, are available to the majority of them.

Our products and services

Our three key product segments are: fixed-voice, broadband and TV. To win and keep customers we offer competitively priced and differentiated packages across these areas.

We provide additional services that support our value-for-money positioning including:

• BT Sport
  provides inclusive premium sports content for BT broadband customers
• BT Cloud
  provides on-the-go access and secure online storage for customers’ data
• BT NetProtect Plus security and BT Parental Controls
  give peace of mind to our customers and protect their families
• BT Wi-fi
  offers unlimited access to more than five million hotspots in the UK.

Most of our sales are through our call centres but our online channels are gaining share.