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1 direct copy method
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2 direct copy method
Англо-русский словарь по полиграфии и издательскому делу > direct copy method
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3 method
1. метод, способ; приём2. система; порядокBourgess method for transparencies — способ печатания на прозрачном материале, способ Бургесса
box method — метод «ящика»
dot method — метод точек, метод пунктира
3. сухой перевод пигментной копии4. печатание без увлажненияduo method — способ изготовления последовательным копированием на левую и правую половину кадра
5. дуплекс-автотипия6. способ изготовления одновременным экспонированием лицевой и оборотной сторон оригинала на один кадрextrusion method — метод выдавливания, экструзионный метод
7. маскирование8. способ маскированияMultimask method — «Мультимаск»
relief printing method — высокая печать, способ высокой печати
9. разрезка по принципу ножниц10. способ разрезкиthree-color negative method — способ изготовления форм или фотоотпечатков с использованием трёх цветоделённых негативов
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4 method
1) метод, способ; приём2) система; порядокАнгло-русский словарь по полиграфии и издательскому делу > method
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5 electrophotographically produced copy
копия, полученная электрофотографическим способомtypewriter copy — машинописный экземпляр; машинописная копия
pirated copy — контрафактный экземпляр; контрафактная копия
hard copy display — дисплей, изготовляющий печатную копию
English-Russian big polytechnic dictionary > electrophotographically produced copy
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6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 positive
1. n нечто положительное, положительностьpositive balance — положительный итог; положительный остаток
positive logic — положительная логика; позитивная логика
2. n нечто реальное, реальностьhis surmise was transcribed by others as a positive statement — его догадка трансформировалась в сознании других людей в утверждение; то, что он высказал как догадку, было воспринято другими как утверждение
3. n грам. положительная степень4. n фото позитив5. n эл. положительная пластина6. n муз. церк. позитив7. a несомненный; определённый, совершенно ясный8. a точный, определённый9. a решительный; категорический10. a положительный, утвердительный11. a верный, достоверный12. a уверенный, убеждённый в правильностиare you sure? — Yes, I am positive — вы уверены? — Да, совершенно
13. a самоуверенный14. a настоящий, определённый15. a разг. абсолютный, сущий; законченный16. a абсолютный, безусловный, безотносительный17. a позитивный; конструктивный18. a фото позитивный19. a тех. принудительный; нагнетательный; вдувной20. a спец. движущийся, вращающийся по часовой стрелке; правовращающийся21. a опт. вращающий плоскость поляризации вправо22. a опт. собирающийСинонимический ряд:1. actual (adj.) absolute; actual; factual; genuine; hard; sure-enough2. affirmative (adj.) affirmative; hopeful; optimistic3. beneficial (adj.) beneficial; constructive; functional; practical4. certain (adj.) assured; certain; cocksure; confident; convinced; inarguable; incontrovertible; indubitable; irrebuttable; irrefutable; overbearing; over-confident; secure; sure; uncontestable; uncontrovertible; undeniable; undisputable; undoubtable; undoubting; unhesitating; unquestionable5. decided (adj.) arbitrary; decided; decisive; determined; enacted; unconditional6. emphatic (adj.) assertive; dogmatic; emphatic; expressed; obstinate; peremptory; resolute; stated7. favourable (adj.) assenting; favourable8. incontestable (adj.) categorical; clear; clear-cut; definite; direct; explicit; express; incontestable; indisputable; precise; specific; unambiguous; unequivocal9. right-handed (adj.) clockwise; dextrorotatory; right-handed10. utter (adj.) all-fired; arrant; black; blamed; blank; blankety-blank; blasted; bleeding; blessed; blighted; blinding; blithering; blue; complete; confounded; consummate; crashing; dad-blamed; dad-blasted; dad-burned; damned; dang; darn; dashed; deuced; doggone; double-distilled; durn; utterАнтонимический ряд:contingent; contradictory; dependent; destructive; disputable; doubtful; dubious; enigmatic; equivocal; fictitious; hazy; insecure; negative; questionable -
8 take
take [teɪk]prendre ⇒ 1A (a), 1A (b), 1B (a), 1B (c)-(e), 1C (b), 1D (a), 1D (b), 1E (a), 1F (a), 1G (a), 1G (b), 1G (d), 1H (a), 1H (b), 1I (a), 1I (c), 1I (d), 1I (f), 1I (g), 2 (a)-(c) porter ⇒ 1B (a) mener ⇒ 1B (b) conduire ⇒ 1C (a) recevoir ⇒ 1D (c) croire ⇒ 1F (b) supporter ⇒ 1F (d) supposer ⇒ 1G (c) contenir ⇒ 1I (e) passer ⇒ 1I (i)A.∎ let me take your coat donnez-moi votre manteau;∎ she took the book from him elle lui a pris le livre;∎ to take sb's hand prendre qn par la main;∎ she took his arm elle lui a pris le bras;∎ Peter took her in his arms Peter l'a prise dans ses bras;∎ the wolf took its prey by the throat le loup a saisi sa proie à la gorge(b) (get control of, capture → person) prendre, capturer; (→ fish, game) prendre, attraper; Military prendre, s'emparer de;∎ they took the town that night ils prirent ou s'emparèrent de la ville cette nuit-là;∎ to take sb prisoner faire qn prisonnier;∎ to take sb alive prendre ou capturer qn vivant;∎ I took his queen with my rook j'ai pris sa reine avec ma tour;∎ to take control of a situation prendre une situation en main;∎ we took our courage in both hands nous avons pris notre courage à deux mains;∎ you're taking your life in your hands doing that c'est ta vie que tu risques en faisant cela;∎ to take the lead in sth (in competition) prendre la tête de qch; (set example) être le premier à faire qchB.(a) (carry from one place to another) porter, apporter; (carry along, have in one's possession) prendre, emporter;∎ she took her mother a cup of tea elle a apporté une tasse de thé à sa mère;∎ he took the map with him il a emporté la carte;∎ she took some towels up(stairs)/down(stairs) elle a monté/descendu des serviettes;∎ don't forget to take your camera n'oubliez pas (de prendre) votre appareil photo;∎ figurative the committee wanted to take the matter further le comité voulait mener l'affaire plus loin;∎ the devil take it! que le diable l'emporte!;∎ you can't take it with you (money when you die) tu ne l'emporteras pas avec toi dans la tombe∎ her father takes her to school son père l'emmène à l'école;∎ could you take me home? pourriez-vous me ramener ou me raccompagner?;∎ to take sb across the road faire traverser la rue à qn;∎ may I take you to dinner? puis-je vous inviter à dîner ou vous emmener dîner?;∎ he offered to take them to work in the car il leur a proposé de les emmener au bureau en voiture ou de les conduire au bureau;∎ to take oneself to bed aller se coucher;∎ please take me with you emmène-moi, s'il te plaît;∎ humorous I can't take you anywhere tu n'es pas sortable;∎ the estate agent took them over the house l'agent immobilier leur a fait visiter la maison;∎ he took her round the museum il lui a fait visiter le musée;∎ she used to take me along to meetings (avant,) elle m'emmenait aux réunions;∎ this road will take you to the station cette route vous mènera ou vous conduira à la gare;∎ I don't want to take you out of your way je ne veux pas vous faire faire un détour;∎ her job took her all over Africa son travail l'a fait voyager dans toute l'Afrique;∎ that's what first took me to Portugal c'est ce qui m'a amené au Portugal;∎ whatever took him there? qu'allait-il faire là-bas?;∎ the record took her to number one in the charts le disque lui a permis d'être première au hit-parade∎ she took a handkerchief from her pocket elle a sorti un mouchoir de sa poche;∎ I took a chocolate from the box j'ai pris un chocolat dans la boîte;∎ take a book from the shelf prenez un livre sur l'étagère;∎ take your feet off the table enlève tes pieds de la table;∎ he took the saucepan off the heat il a ôté ou retiré la casserole du feu(d) (appropriate, steal) prendre, voler;∎ to take sth from sb prendre qch à qn;∎ someone's taken my wallet on a pris mon portefeuille;∎ his article is taken directly from my book le texte de son article est tiré directement de mon livre(e) (draw, derive) prendre, tirer;∎ a passage taken from a book un passage extrait d'un livre;∎ a phrase taken from Latin une expression empruntée au latin;∎ the title is taken from the Bible le titre vient de la Bible;∎ to take a print from a negative tirer une épreuve d'un négatifC.(a) (of bus, car, train etc) conduire, transporter;∎ the ambulance took him to hospital l'ambulance l'a transporté à l'hôpital;∎ this bus will take you to the theatre ce bus vous conduira au théâtre;∎ will this train take me to Cambridge? est-ce que ce train va à ou passe par Cambridge?∎ American take a right prenez à droiteD.∎ she took a quick look at him elle a jeté un rapide coup d'œil sur lui;∎ he took a flying leap il a bondi;∎ to take a photo or a picture prendre une photo;∎ she took his picture or a picture of him elle l'a pris en photo;∎ we had our picture taken nous nous sommes fait photographier ou prendre en photo;∎ familiar he takes a good photo (is photogenic) il est photogénique□(c) (receive, get) recevoir; (earn, win → prize) remporter, obtenir; (→ degree, diploma) obtenir, avoir;∎ he took the blow on his arm il a pris le coup sur le bras;∎ you can take the call in my office vous pouvez prendre l'appel dans mon bureau;∎ the bookstore takes about $3,000 a day la librairie fait à peu près 3000 dollars (de recette) par jour;∎ how much does he take home a month? quel est son salaire mensuel net?;∎ Cards we took all the tricks nous avons fait toutes les levées;∎ their team took the match leur équipe a gagné ou remporté le matchE.(a) (assume, undertake) prendre;∎ to take the blame for sth prendre la responsabilité de qch;∎ you'll have to take the consequences c'est vous qui en subirez les conséquences;∎ she takes all the credit for our success elle s'attribue tout le mérite de notre réussite;∎ I take responsibility for their safety je me charge de leur sécurité;∎ to take the part of Hamlet jouer (le rôle d')Hamlet∎ he took my side in the argument il a pris parti pour moi dans la dispute;∎ the boy took an oath or a vow to avenge his family le garçon a fait serment ou a juré de venger sa famille;∎ American to take the Fifth (Amendment) invoquer le Cinquième Amendement (pour refuser de répondre)∎ may I take the liberty of inviting you to dinner? puis-je me permettre de vous inviter à dîner?;∎ he took the opportunity to thank them or of thanking them il a profité de l'occasion pour les remercierF.∎ the doctor only takes private patients le docteur ne prend pas les patients du service public;∎ the owner won't take less than $100 for it le propriétaire en veut au moins 100 dollars;∎ does this machine take pound coins? cette machine accepte-t-elle les pièces d'une livre?;∎ to take a bribe se laisser acheter ou corrompre;∎ you'll have to take me as I am il faut me prendre comme je suis;∎ take things as they come prenez les choses comme elles viennent;∎ I won't take "no" for an answer pas question de refuser;∎ it's my last offer, (you can) take it or leave it c'est ma dernière offre, c'est à prendre ou à laisser;∎ I'll take it from here je prends la suite;∎ I'll take it from there je verrai à ce moment-là(b) (accept as valid) croire;∎ to take sb's advice suivre les conseils de qn;∎ take it from me, he's a crook croyez-moi, c'est un escroc∎ let's take things one at a time prenons les choses une par une;∎ the mayor took their questions calmly le maire a entendu leurs questions avec calme;∎ how did she take the questioning? comment a-t-elle réagi à ou pris l'interrogatoire?;∎ they took the news well or in their stride ils ont plutôt bien pris la nouvelle;∎ to take sth badly prendre mal qch;∎ familiar to take things easy or it easy se la couler douce;∎ familiar take it easy! (don't get angry) du calme!□∎ don't take any nonsense! ne te laisse pas faire!;∎ your father won't take any nonsense ton père ne plaisante pas avec ce genre de choses;∎ she can take it elle tiendra le coup;∎ esp American I'm not taking any! je ne marche pas!;∎ we couldn't take any more on n'en pouvait plus;∎ I can't take much more of this je commence à en avoir assez, je ne vais pas supporter cela bien longtemps;∎ I find his constant sarcasm rather hard to take je trouve ses sarcasmes perpétuels difficiles à supporter;∎ don't expect me to take this lying down ne comptez pas sur moi pour accepter ça sans rien dire;∎ those shoes have taken a lot of punishment ces chaussures en ont vu de toutes les couleurs;∎ to take heavy loads (crane, engine etc) supporter de lourdes charges;∎ it won't take your weight ça ne supportera pas ton poids(e) (experience, feel)∎ to take fright prendre peur;∎ to take an interest in sb/sth s'intéresser à qn/qch;∎ don't take offence ne vous vexez pas, ne vous offensez pas;∎ no offence taken il n'y a pas de mal;∎ we take pleasure in travelling nous prenons plaisir à voyager;∎ she takes pride in her work elle est fière de ce qu'elle fait;∎ to take pride in one's appearance prendre soin de sa personneG.(a) (consider, look at) prendre, considérer;∎ take Einstein (for example) prenons (l'exemple d')Einstein;∎ take the case of Colombia prenons le cas de la Colombie;∎ taking everything into consideration tout bien considéré;∎ to take sb/sth seriously prendre qn/qch au sérieux∎ do you take me for an idiot? vous me prenez pour un idiot?;∎ what do you take me for? pour qui me prenez-vous?;∎ I took you for an Englishman je vous croyais anglais;∎ he took me for somebody else il m'a pris pour quelqu'un d'autre;∎ to take the news as or to be true tenir la nouvelle pour vraie;∎ how old do you take her to be? quel âge est-ce que tu lui donnes?(c) (suppose, presume) supposer, présumer;∎ he's never been to Madrid, I take it si je comprends bien, il n'a jamais été à Madrid;∎ I take it you're his mother je suppose que vous êtes sa mère(d) (interpret, understand) prendre, comprendre;∎ we never know how to take his jokes on ne sait jamais comment prendre ses plaisanteries;∎ don't take that literally ne le prenez pas au pied de la lettre;∎ he was slow to take my meaning il lui a fallu un moment avant de comprendre ce que je voulais direH.∎ how long will it take to get there? combien de temps faudra-t-il pour y aller?;∎ the flight takes three hours le vol dure trois heures;∎ it will take you ten minutes vous en avez pour dix minutes;∎ it took him a minute to understand il a mis une minute avant de comprendre;∎ it took us longer than I expected cela nous a pris plus de temps que je ne pensais;∎ it takes time to learn a language il faut du temps pour apprendre une langue;∎ what kind of batteries does it take? quelle sorte de piles faut-il?;∎ my car takes unleaded ma voiture roule au sans-plomb;∎ he took a bit of coaxing before he accepted il a fallu le pousser un peu pour qu'il accepte;∎ it took four people to stop the brawl ils ont dû se mettre à quatre pour arrêter la bagarre;∎ it takes a clever man to do that bien malin ou habile qui peut le faire;∎ it takes courage to admit one's mistakes il faut du courage pour admettre ses erreurs;∎ it takes patience to work with children il faut de la patience ou il faut être patient pour travailler avec les enfants;∎ one glance was all it took un regard a suffi;∎ the job took some doing la tâche n'a pas été facile;∎ that will take some explaining voilà qui va demander des explications;∎ her story takes some believing son histoire n'est pas facile à croire;∎ to have what it takes to do/to be sth avoir les qualités nécessaires pour faire/être qch;∎ we need someone with leadership qualities - she has what it takes il nous faut quelqu'un qui ait des qualités de dirigeant - ce n'est pas ce qui lui manque;∎ familiar he's so lazy - it takes one to know one! il est vraiment paresseux - tu peux parler!∎ "falloir" takes the subjunctive "falloir" est suivi du subjonctif;∎ noun that takes an "s" in the plural nom qui prend un "s" au plurielI.(a) (food, drink etc) prendre;∎ do you take milk in your coffee? prenez-vous du lait dans votre café?;∎ how do you take your coffee? qu'est-ce que tu prends dans ton café?;∎ I invited him to take tea je l'ai invité à prendre le thé;∎ she refused to take any food elle a refusé de manger (quoi que ce soit);∎ to take drugs se droguer;∎ how many pills has he taken? combien de comprimés a-t-il pris ou absorbé?;∎ not to be taken internally (on packaging) (à) usage externe;∎ to be taken twice a day (on packaging) à prendre deux fois par jour;∎ to take the air prendre l'air∎ she takes a size 10 elle prend du 38;∎ what size shoe do you take? quelle est votre pointure?∎ I'll take it je le prends;∎ what newspaper do you take? quel journal prenez-vous?;∎ take your partners (at dance) invitez vos partenaires(d) (occupy → chair, seat) prendre, s'asseoir sur;∎ take a seat asseyez-vous;∎ take your seats! prenez vos places!;∎ is this seat taken? cette place est-elle occupée ou prise?(e) (hold → of container, building etc) contenir, avoir une capacité de;∎ this bus takes fifty passengers c'est un car de cinquante places(f) (ascertain, find out) prendre;∎ to take sb's pulse/temperature prendre le pouls/la température de qn;∎ to take a reading from a meter lire ou relever un compteur(g) (write down → notes, letter) prendre;∎ he took a note of her address il a noté son adresse(h) (subtract) soustraire, déduire;∎ they took 10 percent off the price ils ont baissé le prix de 10 pour cent;∎ take 4 from 9 and you have 5 ôtez 4 de 9, il reste 5∎ I took Latin and Greek at A level ≃ j'ai pris latin et grec au bac;∎ she took her degree last year elle a obtenu son diplôme l'an dernier;∎ she takes us for maths on l'a en maths∎ to take a service célébrer un office;∎ the assistant director took the rehearsals l'assistant réalisateur s'est occupé des répétitions(k) (contract, develop)∎ to take a chill, to take cold prendre froid;∎ to take sick, to be taken ill tomber malade;∎ I was taken with a fit of the giggles j'ai été pris d'un fou rire;∎ she took an instant dislike to him elle l'a tout de suite pris en aversion(l) (direct, aim)∎ she took a swipe at him elle a voulu le gifler;∎ Football to take a penalty tirer un penalty∎ she takes all her problems to her sister elle raconte tous ses problèmes à sa sœur;∎ he took the matter to his boss il a soumis la question à son patron;∎ Law they intend to take the case to the High Court ils ont l'intention d'en appeler à la Cour suprême∎ he took an axe to the door il a donné des coups de hache dans la porte;∎ take the scissors to it vas-y avec les ciseaux;∎ his father took a stick to him son père lui a donné des coups de bâton;∎ Law they took legal proceedings against him ils lui ont intenté un procès(o) (catch unawares) prendre, surprendre;∎ to take sb by surprise or off guard surprendre qn, prendre qn au dépourvu;∎ his death took us by surprise sa mort nous a surpris∎ they took him for every penny (he was worth) ils lui ont pris jusqu'à son dernier sou(a) (work, have desired effect) prendre;∎ did the dye take? est-ce que la teinture a pris?;∎ it was too cold for the seeds to take il faisait trop froid pour que les graines germent(b) (become popular) prendre, avoir du succès3 noun(b) Cinema, Photography & Television prise f de vue; Radio enregistrement m, prise f de son; (of record etc) enregistrement m∎ what's your take on her attitude? comment est-ce que tu interprètes son attitude?∎ to be on the take toucher des pots-de-vin□, palper(astonish) étonner, ébahir; (disconcert) déconcerter;∎ her question took him aback sa question l'a déconcerté;∎ I was taken aback by the news la nouvelle m'a beaucoup surprisressembler à, tenir de;∎ she takes after her mother in looks physiquement, elle tient de sa mère(a) (dismantle) démonter;∎ figurative they took the room apart looking for evidence ils ont mis la pièce sens dessus dessous pour trouver des preuves(b) (criticize) critiquerprendre à part, emmener à l'écart;∎ the boss took her aside for a chat le patron l'a prise à part pour discuter∎ take that knife away from him enlevez-lui ce couteau;∎ they took away his pension ils lui ont retiré sa pension;∎ they took their daughter away from the club ils ont retiré leur fille du club;∎ his work took him away from his family for long periods son travail le tenait éloigné de sa famille pendant de longues périodes;∎ euphemism the police took his father away son père a été arrêté par la police;∎ it takes away the fun ça gâche tout∎ not to be taken away (in library) à consulter sur place(c) Mathematics soustraire, retrancher;∎ nine take away six is three neuf moins six font trois∎ that doesn't take away from his achievements as an athlete ça n'enlève rien à ses exploits d'athlète;∎ to take away from the pleasure/value of sth diminuer le plaisir/la valeur de qch(a) (after absence, departure) reprendre;∎ she took her husband back elle a accepté que son mari revienne vivre avec elle;∎ the factory took back the workers l'usine a repris les ouvriers(b) (gift, unsold goods, sale item etc) reprendre∎ take it back to the shop rapporte-le au magasin;∎ he took her back home il l'a raccompagnée ou ramenée chez elle(d) (retract, withdraw) retirer, reprendre;∎ I take back everything I said je retire tout ce que j'ai dit;∎ all right, I take it back! d'accord, je n'ai rien dit!∎ that takes me back to my childhood ça me rappelle mon enfance;∎ that song takes me back forty years cette chanson me ramène quarante ans en arrière;∎ it takes you back a bit, doesn't it? ça ne nous rajeunit pas tout ça, hein?(f) Typography transférer à la ligne précédente∎ the lift took us down to the 4th floor l'ascenseur nous a amenés au 4ème étage∎ she took the book down from the shelf elle a pris le livre sur l'étagère;∎ can you help me take the curtains down? peux-tu m'aider à décrocher les rideaux?;∎ she took his picture down from the wall elle a enlevé sa photo du mur;∎ he took his trousers down il a baissé son pantalon∎ he took down the registration number il a relevé le numéro d'immatriculation;∎ to take down a letter in shorthand prendre une lettre en sténo(d) (dismantle → scaffolding, circus tent) démonterse démonter(b) (bring into one's home → person) héberger; (→ boarder) prendre; (→ orphan, stray animal) recueillir;∎ she takes in ironing elle fait du repassage à domicile∎ the police took him in la police l'a mis ou placé en garde à vue(d) (air, water, food etc)∎ she can only take in food intravenously on ne peut la nourrir que par intraveineuse;∎ whales take in air through their blowhole les baleines respirent par l'évent(e) (understand, perceive) saisir, comprendre;∎ he was sitting taking it all in il était là, assis, écoutant tout ce qui se disait;∎ he didn't take in the real implications of her announcement il n'a pas saisi les véritables implications de sa déclaration;∎ I can't take in the fact that I've won je n'arrive pas à croire que j'ai gagné;∎ she took in the situation at a glance elle a compris la situation en un clin d'œil∎ you'd better take in the slack on the rope tu ferais bien de tendre ou retendre la corde;∎ Nautical to take in a sail carguer ou serrer une voile∎ the tour takes in all the important towns l'excursion passe par toutes les villes importantes(h) (attend, go to) aller à;∎ to take in a show aller au théâtre;∎ she took in the castle while in Blois elle a visité le château pendant qu'elle était à Blois;∎ they took in the sights in Rome ils ont fait le tour des sites touristiques à Rome∎ don't be taken in by him ne vous laissez pas rouler par lui;∎ I'm not going to be taken in by your lies je ne suis pas dupe de tes mensonges□ ;∎ he was completely taken in il marchait complètement➲ take off(a) (remove → clothing, lid, make-up, tag) enlever;∎ the boy took his clothes off le garçon a enlevé ses vêtements ou s'est déshabillé;∎ she took her glasses off elle a enlevé ses lunettes;∎ he often takes the phone off the hook il laisse souvent le téléphone décroché;∎ to take sb off a list rayer qn d'une liste;∎ the surgeon had to take her leg off le chirurgien a dû l'amputer de la jambe;∎ Cars to take off the brake desserrer le frein (à main);∎ figurative he didn't take his eyes off her all night il ne l'a pas quittée des yeux de la soirée;∎ I tried to take her mind off her troubles j'ai essayé de lui changer les idées ou de la distraire de ses ennuis;∎ familiar his retirement has taken ten years off him sa retraite l'a rajeuni de dix ans□ ;∎ to take sth off sb's hands débarrasser qn de qch;∎ I'll take the baby off your hands for a few hours je vais garder le bébé pendant quelques heures, ça te libérera∎ the teacher took one point off her grade le professeur lui a retiré un point;∎ the manager took 10 percent off the price le directeur a baissé le prix de 10 pour cent(c) (lead away) emmener;∎ she was taken off to hospital on l'a transportée à l'hôpital;∎ the murderer was taken off to jail on a emmené l'assassin en prison;∎ her friend took her off to dinner son ami l'a emmenée dîner;∎ she took herself off to Italy elle est partie en Italie;∎ to take the passengers off (by boat from a ship) débarquer les passagers;∎ the injured man was taken off the ship by helicopter le blessé a été évacué du bateau par hélicoptère∎ to take some time off prendre un congé;∎ take a few days off prenez quelques jours de vacances ou de congé;∎ she takes Thursdays off elle ne travaille pas le jeudi(a) (aeroplane) décoller;∎ they took off for or to Heathrow ils se sont envolés pour Heathrow∎ he took off without telling us il est parti sans nous avertir➲ take on(a) (accept, undertake) prendre, accepter;∎ to take on the responsibility for sth se charger de qch;∎ don't take on more than you can handle ne vous surchargez pas;∎ she took it on herself to tell him elle a pris sur elle de le lui dire;∎ to take on a bet accepter un pari∎ the unions took on the government les syndicats se sont attaqués ou s'en sont pris au gouvernement;∎ I shouldn't like to take him on je n'aimerais pas avoir affaire à lui;∎ he took us on at poker il nous a défiés au poker(c) (acquire, assume) prendre, revêtir;∎ her face took on a worried look elle a pris un air inquiet;∎ the word takes on another meaning le mot prend une autre significationfamiliar (fret, carry on) s'en faire;∎ don't take on so! ne t'en fais pas!∎ take the cheese out of the refrigerator sors le fromage du réfrigérateur;∎ he took the knife out of his pocket il a sorti le couteau de sa poche;∎ take your hands out of your pockets enlève les mains de tes poches;∎ they took their children out of school ils ont retiré leurs enfants de l'école;∎ Medicine to take out sb's appendix/tonsils enlever l'appendice/les amygdales à qn;∎ figurative to take the food out of sb's mouth retirer le pain de la bouche de qn∎ to take sb out to dinner/to the movies emmener qn dîner/au cinéma;∎ I took her out for a bike ride je l'ai emmenée faire un tour à vélo;∎ would you take the dog out? tu veux bien sortir le chien ou aller promener le chien?(d) (obtain → subscription) prendre; (→ insurance policy) souscrire à, prendre; (→ licence) se procurer; (→ patent) prendre;∎ to take out a mortgage faire un emprunt immobilier∎ to take sb out (kill) buter qn, zigouiller qn, refroidir qn;∎ the planes took the factory out by bombing les avions ont détruit l'usine (en la bombardant)∎ to take out one's partner changer la couleur annoncée par son partenaire∎ to take sb out of himself/herself changer les idées à qn;∎ familiar working as an interpreter takes a lot out of you le travail d'interprète est épuisant□ ;∎ familiar the operation really took it out of him l'opération l'a mis à plat;∎ familiar it takes the fun out of it ça gâche tout□ ;∎ familiar to take it out on sb s'en prendre à qn□ ;∎ familiar he took his anger out on his wife il a passé sa colère sur sa femme□ ;∎ familiar don't take it out on me! ne t'en prends pas à moi!□(a) (assume responsibility of) reprendre;∎ he wants his daughter to take over the business il veut que sa fille reprenne l'affaire;∎ she took over my classes elle a pris la suite de mes cours;∎ will you be taking over his job? est-ce que vous allez le remplacer (dans ses fonctions)?(b) (gain control of, invade) s'emparer de;∎ the military took over the country l'armée a pris le pouvoir;∎ she takes the place over (by being bossy etc) elle joue les despotes;∎ fast-food restaurants have taken over Paris les fast-foods ou French Canadian restaurants-minute ont envahi Paris∎ they were taken over by a Japanese firm ils ont été rachetés par une entreprise japonaise∎ I'll take you over by car je vais vous y conduire en voiture;∎ the boat took us over to Seattle le bateau nous a emmenés jusqu'à Seattle(e) Typography transférer à la ligne suivante∎ who will take over now that the mayor has stepped down? qui va prendre la relève maintenant que le maire a donné sa démission?;∎ I'll take over when he leaves je le remplacerai quand il partira;∎ will he allow her to take over? va-t-il lui céder la place?;∎ compact discs have taken over from records le (disque) compact a remplacé le (disque) vinyle(b) (army, dictator) prendre le pouvoir(a) (have a liking for → person) se prendre d'amitié ou de sympathie pour, prendre en amitié; (→ activity, game) prendre goût à;∎ I think he took to you je crois que vous lui avez plu;∎ we took to one another at once nous avons tout de suite sympathisé;∎ she didn't take to him il ne lui a pas plu;∎ we've really taken to golf nous avons vraiment pris goût au golf(b) (acquire as a habit) se mettre à;∎ to take to drink or to the bottle se mettre à boire;∎ to take to doing sth se mettre à faire qch;∎ she took to wearing black elle s'est mise à s'habiller en noir(c) (make for, head for)∎ he's taken to his bed with the flu il est alité avec la grippe;∎ the rebels took to the hills les insurgés se sont réfugiés dans les collines;∎ they took to the woods ils se sont enfuis dans les bois;∎ to take to the road prendre la route;∎ to take to the boats monter dans les canots de sauvetage➲ take up∎ the lift took us up to the 25th floor l'ascenseur nous a amenés au 25ème étage(b) (pick up → object) ramasser, prendre; (→ passenger) prendre; (→ paving stones, railway tracks) enlever;∎ she took up the notes from the table elle a ramassé ou pris les notes sur la table;∎ they're taking up the street la rue est en travaux;∎ we finally took up the carpet nous avons enfin enlevé la moquette∎ you'd better take up the slack in that rope tu ferais mieux de retendre ou tendre cette corde∎ this table takes up too much room cette table prend trop de place ou est trop encombrante;∎ moving house took up the whole day le déménagement a pris toute la journée;∎ her work takes up all her attention son travail l'absorbe complètement(f) (begin, become interested in → activity, hobby) se mettre à; (→ job) prendre; (→ career) commencer, embrasser;∎ when did you take up Greek? quand est-ce que tu t'es mis au grec?;∎ I've taken up gardening je me suis mis au jardinage(g) (continue, resume) reprendre, continuer;∎ I took up the tale where Susan had left off j'ai repris l'histoire là où Susan l'avait laissée;∎ she took up her knitting again elle a repris son tricot(h) (adopt → attitude) prendre, adopter; (→ method) adopter; (→ place, position) prendre; (→ idea) adopter;∎ they took up residence in town ils se sont installés en ville;∎ to take up one's duties entrer en fonctions∎ take it up with the boss parlez-en au patron(k) (shares, stock) souscrire àreprendre, continuer∎ he took it upon himself to organize the meeting il s'est chargé d'organiser la réunion(a) (accept offer, advice of)∎ his daughter took him up on his advice sa fille a suivi ses conseils;∎ he might take you up on that someday! il risque de vous prendre au mot un jour!;∎ she took him up on his promise elle a mis sa parole à l'épreuve∎ I'd like to take you up on that point j'aimerais revenir sur ce point avec vous∎ to take up with sb se lier d'amitié avec qn, prendre qn en amitié;∎ she took up with a bad crowd elle s'est mise à fréquenter des vauriens∎ to be taken up with doing sth être occupé à faire qch;∎ she's very taken up with him elle ne pense qu'à lui;∎ she's taken up with her business elle est très prise par ses affaires;∎ meetings were taken up with talk about the economy on passait les réunions à parler de l'économieⓘ Take me to your leader Il s'agit de la formule prononcée par les extra-terrestres fraîchement débarqués sur terre dans les vieux films de science-fiction et adressée au premier terrien rencontré. On emploie cette phrase ("menez-moi jusqu'à votre chef") de façon humoristique lorsque, dans une situation donnée, on désire parler au responsable. -
9 Theophilus Presbyter
[br]fl. late eleventh/early twelfth century[br]German author of the most detailed medieval treatise relating to technology.[br]The little that is known of Theophilus is what can be inferred from his great work, De diversis artibus. He was a Benedictine monk and priest living in north-west Germany, probably near an important art centre. He was an educated man, conversant with scholastic philosophy and at the same time a skilled, practising craftsman. Even his identity is obscure: Theophilus is a pseudonym, possibly for Roger of Helmarshausen, for the little that is known of both is in agreement.Evidence in De diversis suggests that it was probably composed during 1110 to 1140. White (see Further Reading) goes on to suggest late 1122 or early 1123, on the grounds that Theophilus only learned of St Bernard of Clairvaulx's diatribe against lavish church ornamentation during the writing of the work, for it is only in the preface to Book 3 that Theophilus seeks to justify his craft. St Bernard's Apologia can be dated late 1122. No other medieval work on art combines the comprehensive range, orderly presentation and attention to detail as does De diversis. It has been described as an encyclopedia of medieval skills and crafts. It also offers the best and often the only description of medieval technology, including the first direct reference to papermaking in the West, the earliest medieval account of bell-founding and the most complete account of organ building. Many metallurgical techniques are described in detail, such as the making of a crucible furnace and bloomery hearth.The treatise is divided into three books, the first on the materials and art of painting, the second on glassmaking, including stained glass, glass vessels and the blown-cylinder method for flat glass, and the final and longest book on metalwork, including working in iron, copper, gold and silver for church use, such as chalices and censers. The main texts are no mere compilations, but reveal the firsthand knowledge that can only be gained by a skilled craftsman. The prefaces to each book present perhaps the only medieval expression of an artist's ideals and how he sees his art in relation to the general scheme of things. For Theophilus, his art is a gift from God and every skill an act of praise and piety. Theophilus is thus an indispensable source for medieval crafts and technology, but there are indications that the work was also well known at the time of its composition and afterwards.[br]BibliographyThe Wolfenbuttel and Vienna manuscripts of De diversis are the earliest, both dating from the first half of the twelfth century, while the British Library copy, in an early thirteenth-century hand, is the most complete. Two incomplete copies from the thirteenth century held at Cambridge and Leipzig offer help in arriving at a definitive edition.There are several references to De diversis in sixteenth-century printed works, such as Cornelius Agrippa (1530) and Josias Simmler (1585). The earliest printed edition ofDe diversis was prepared by G.H.Lessing in 1781 with the title, much used since, Diversarium artium schedula.There are two good recent editions: Theophilus: De diversis artibus. The Various Arts, 1964, trans. with introd. by C.R.Dodwell, London: Thomas Nelson, and On Diverse Arts. The Treatise of Theophilus, 1963, trans. with introd. and notes by J.G.Harthorne and C.S.Smith, Chicago University Press.Further ReadingLynn White, 1962, "Theophilus redivivus", Technology and Culture 5:224–33 (a comparative review of Theophilus (op. cit.) and On Diverse Arts (op. cit.)).LRD
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Spectral phase interferometry for direct electric-field reconstruction — In ultrafast optics, spectral phase interferometry for direct electric field reconstruction (SPIDER) is an ultrashort pulse measurement technique.The basicsSPIDER is an interferometric ultrashort pulse measurement technique in the frequency… … Wikipedia
Tupolev Tu-70 — The Tupolev Tu 70 was a passenger variant of the Tu 4 bomber with a pressurized fuselage designed for 72 passengers, first flying on 27 November 1946. The aircraft was successfully tested, recommended for serial production, but ultimately not… … Wikipedia
printing — /prin ting/, n. 1. the art, process, or business of producing books, newspapers, etc., by impression from movable types, plates, etc. 2. the act of a person or thing that prints. 3. words, symbols, etc., in printed form. 4. printed material. 5.… … Universalium
painting, Western — ▪ art Introduction history of Western painting from its beginnings in prehistoric times to the present. Painting, the execution of forms and shapes on a surface by means of pigment (but see also drawing for discussion of depictions in … Universalium
