Partner with TourismOhio to Showcase Ohio, the Heart of it All!
As we gear up for an exciting tourism season ahead, we are thrilled to extend an invitation to all of you to join TourismOhio in a collaborative effort to showcase our beautiful state through the FY 27 Joint Marketing Program.
At TourismOhio, we understand the power of unity and consistent messaging in driving the growth of our tourism economy. By aligning our efforts, we can create a powerful narrative that resonates with travelers far and wide, enticing them to explore the wonders of Ohio.
Benefits of the Joint Marketing Program
- The Joint Marketing Program offers powerful support to tourism industry partners of all sizes across Ohio, providing access to expert guidance and marketing resources.
- Participants gain access to qualified media experts and professional content marketers to create and execute high-impact advertising strategies and content that elevate visibility and drive visitation.
- The marketing efforts supported through the program deliver measurable results, generating real economic impact for communities throughout the state.
- In partnership with TourismOhio, this program enhances collaboration and fosters a unified voice across the state’s tourism industry, making Ohio’s message stronger and more effective.
Who Can Participate
- Any Ohio business or organization that contributes to a healthy tourism economy is welcome to participate! Examples include CVBs, museums, historical attractions, outdoor recreation destinations, distinctive lodging, etc.
Program Offerings
- Paid Search & Social Media Advertising (with Communica):
These services allow partners to target travelers through affordable, data-driven digital campaigns that deliver measurable results. Social media campaigns run through TourismOhio’s account to boost both partner visibility and the overall strength of the Ohio, The Heart of it All brand.- IMPORTANT! To participate in Google paid search, you may not have an active Google Ad account.
- Storytelling & Custom Photography (with Great Lakes Studios):
These services allow partners to share their destination’s story with engaging content and high-quality visuals used by both partners and TourismOhio across blogs, social media, and the Ohio Travel Guide. Partners retain full rights to all photography. - Offerings include Google paid search, paid Meta advertising, storytelling, and photography.
Important Program Dates
- May 1: Program Registration Opens.
- May 15: Program Registration Closes. When registering for 2026, you may sign up for the following months:
- July 1: Campaigns Begin
Financial Contribution
- TourismOhio will provide the following financial contribution to participants:
- 100% of media placement fees related to this program.
- 25% contribution for advertising and or content creation.
- Up to $4,000 per partner per state fiscal year (July 1, 2026 – June 30, 2027).
- In exchange for TourismOhio’s financial contribution:
- Partners must include the Ohio, The Heart of it All logo on their website and link to Ohio.org.
- Must execute paid search and Meta campaigns in markets that TourismOhio determines to be a strategic enhancement to TourismOhio’s core campaign.
- Meta ads will come from Ohio, The Heart of it All account with the logo as the profile picture and include a label for the account of the co-op partner. Example: “Ohio, The Heart of it All with Visit Union County Ohio”.
- Photography – TourismOhio has the right to use all photos.
- Storytelling – TourismOhio has the right to written content to use as blogs on Ohio.org.
For detailed information about the program offerings and pricing, and answers to frequently asked questions, please click below.
