Master of cooking and swearing, Gordon Ramsay, has been a meme culture staple since 2015 when he invented the "idiot sandwich" (the act of putting two slices of bread around someone's face) in a sketch on The Late Late Show.
Ramsay returned to The Late Late Show on Tuesday, where he told host James Corden about his experience being a meme.
"I'll be at a book signing [...] and they'll just take out two slices of bread from their satchel and say, 'Can you call me an idiot sandwich?'" Ramsay said.
Ramsay also revealed that he is cashing in on the meme by selling idiot sandwich ear muffs at his restaurants. Genius.
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