Tesla sales collapsed by half in Germany last month

More Germans are buying Chinese EVs from BYD now.
 By 
Matt Binder
 on 
protestors hold anti-tesla signs at a rally
Further proof that consumers are rejecting Elon Musk through Tesla. Credit: David McNew/Getty Images

Tesla's nosedive in the EU markets continued in April, as Elon Musk's EV company sold less than 900 vehicles in Germany last month.

According to a report from Germany's road traffic and transit authority Kraftfahrt-Bundesamt (KBA), Tesla sold a total of 885 cars in the country in April 2025. That's down 45.9 percent from last April. 

Last month, Tesla announced that its profit for the first quarter of 2025 fell 71 percent. Tesla sales have also dropped globally since the beginning of the year. The company attributed its decline in part to the mass global protests against Tesla and its CEO, Elon Musk, due to Musk's involvement with the Trump administration.


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Musk donated hundreds of millions of dollars to help elect President Donald Trump and other Republicans in 2024, and he has increasingly shared far-right political views. Since Trump's inauguration, Musk has played an integral part in Trump's DOGE initiative, which has seen federal programs slashed and government workers lose their jobs. As for German politics, specifically, Musk has vocally endorsed the country's controversial far-right AfD party.

It's important to note that these latest sales numbers out of Germany would not be reflected in Tesla's last earnings report, as April falls in Q2. This means that Tesla's troubles are far from over.

In fact, Germany's automaker data paints a much more dire picture for Tesla.

While Tesla's April sales numbers fell by nearly half, Germany saw a 53.5 percent increase in the total number of newly registered electric vehicles over the last year. While Tesla sales declined in Germany, sales for the Chinese EV company BYD's vehicles skyrocketed. 

In Germany, BYD has sold 1,566 vehicles in April and a total of 2,791 vehicles for 2025 so far.

Tesla has only sold 5,820 vehicles in Germany since the start of 2025, which is a drop of 60.4 percent from the same period last year.

Matt Binder
Matt Binder
Senior Tech Reporter

Matt Binder joined Mashable's tech vertical in 2018, where he covers social media, tech policy, cybersecurity, online scams, cryptocurrency, AI, creator news, weird tech, and other related tech beats.

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