TikTok Shop adds digital gift cards for last-minute shoppers
You can get a gift card for just about anything — and now, that includes TikTok Shop.
The social media giant, which launched its e-commerce business on TikTok Shop in 2023, has just rolled out a new feature that allows users to purchase digital gift cards.
The feature was released just in time for those who may have forgotten to give a holiday gift, and might encourage shoppers to consider buying a TikTok Shop gift card instead of an Amazon or eBay option.
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According to TechCrunch, you can give gift cards from $10 to $500, and you can personalize them with animated designs that celebrate the holidays, birthdays, weddings, and more. And once you accept the gift card, you can send a thank-you note in return.
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This comes during a pretty busy time for TikTok. Just a few days ago, TikTok officially changed ownership, the app launched a fairly messy award show, and TikTok Shop itself has faced a deluge of products that violate its terms.
Topics TikTok
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
