I think in systems. I build in products. I write and talk about both. I make sense of complex products. Whether it is building B2B experiences that actually scale, or helping teams navigate AI integration without losing sight of the user, that is where I add value.
Right now, I am building B2B product experiences at IBM and researching how AI reshapes the PM role. Spoiler: it is not about replacing you, it is about elevating what you build. Previously, I built and scaled products in highly competitive spaces (B2B SaaS, e-commerce, Web3, ed-tech). I have been in the rooms where teams panic about pivots, data quality crises, and AI roadmap chaos.
I write about product strategy that sticks, AI in realistic terms (not hype), how behavioral science actually changes user decisions, and case studies from the frontlines.