eCommerce Customer Engagement Platform
TargetBay helps online stores acquire, engage, convert, and retain customers through email & SMS marketing, customer reviews, and loyalty & rewards — three products working from one view of the shopper.
Building software for eCommerce since 2016.
targetbay.com · Products · Integrations · Book a demo
TargetBay is an eCommerce-focused technology company. We don't build generic marketing software that happens to work for retail — every product starts from how an online store actually operates: catalogs, carts, orders, repeat purchases, and the customer record that ties them together.
That focus shows up in three ways:
- Connected, not bundled. Marketing, reviews, and loyalty share the same customer and order context, so a review request, a points balance, and an abandoned-cart email all work from the same signal.
- Platform-native. Products install into the store platform a merchant already runs and read its real data — products, orders, customers — rather than asking for a re-platform.
- Built for merchant teams. Pre-built segments, ready-made automations, and template libraries exist because most eCommerce teams are small and need to ship a campaign today.
Email and SMS in one place, with the automation and segmentation an online store needs to turn traffic into repeat customers.
- Email and SMS campaigns, with a template library and Canva integration
- 20+ pre-built automations across the customer journey, including abandoned-cart recovery
- Segmentation with pre-built segments, a segment builder, and real-time list updates
- Signup forms and pop-ups for subscriber acquisition
- A/B testing, campaign reporting, and deliverability tooling
Product page · Automations · AI Email Agent · Pricing
Collect product reviews, customer photos, and video — then put that proof where it changes a buying decision.
- Automated review request emails, including photo and video review requests
- Customer Q&A on product pages
- Display options: on-site widget, review carousel, review pop-up, and customer gallery
- Moderation and filtering by verified buyer, picture reviews, and pending status
- Search visibility through Google review indexing as an official Google Review Partner
- Review syndication to Walmart, plus TikTok Shop partner integration
Product page · Walmart syndication · Pricing
A loyalty and referral program that gives shoppers a reason to come back — and gives the store a reason to keep talking to them.
- Points earning and redemption across customer actions
- Tiered loyalty programs with VIP status rewards
- Referral program for customer-driven acquisition
- Automated reward emails and points-expiry reminders
- Shopify POS enrollment, so in-store purchases earn points too
- A rewards page built for clear enrollment and search visibility
Online stores don't have a funnel that ends at purchase. They have a loop:
Acquire → Engage → Convert → Review → Reward → Retain
- Acquire — pop-ups and signup forms turn store visitors into subscribers.
- Engage — segmented email and SMS reach shoppers based on what they browsed and bought.
- Convert — abandoned-cart automations recover sessions that stalled before checkout.
- Review — post-purchase requests collect reviews, photos, and video from real buyers.
- Reward — points, tiers, and referrals make the second order easier than the first.
- Retain — reviews feed product discovery, loyalty feeds repeat purchase, and both feed back into who gets messaged next.
Each product covers part of that loop. Running them together is the point.
TargetBay products connect with the platforms and tools merchants already use, so a store can add marketing, reviews, and loyalty without rebuilding its commerce stack.
Alongside store platforms, TargetBay connects to the tools merchants run next to the store — helpdesk, ads, design, and email verification among them. The full, current list lives in the integrations directory.
- eCommerce-first by design. Products are modeled on store data and store workflows, not retrofitted from general-purpose marketing software.
- One customer, three products. Marketing, reviews, and loyalty operate on shared customer and order context instead of as three disconnected tools.
- Automation driven by real behavior. Segments and journeys respond to browsing, cart, and purchase activity.
- Native platform integrations. Install into the commerce platform a merchant already runs.
- Practical for small teams. Pre-built segments, automations, and templates shorten the path from idea to live campaign.
This organization is where TargetBay publishes developer-facing work — currently AI agent tooling that helps coding agents and assistants reason about eCommerce marketing the way an operator would.
The commercial products above are not open source. What you'll find here is the tooling, packaging, and documentation built around them.
An Agent Skills marketplace: vendor-neutral skill packages that teach AI agents how to accomplish an objective on a TargetBay product — the reasoning an API or MCP server doesn't carry. Ships as four installable plugins:
targetbay-email-sms— planning, targeting, sequencing, and optimizing email and SMStargetbay-reviews— when to ask for a review, which products lack proof, where proof belongstargetbay-loyalty— what a point is worth, where tier thresholds go, which members are leaving
/plugin marketplace add targetbay360/targetbay-agent-skills
MIT licensed. See the repository README for install and usage.
Products — Email & SMS Marketing · Reviews · Rewards · AI Email Agent
Integrations — Integrations directory
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