Full stack developer with 10+ years building real products, from WordPress plugins to AI powered SaaS. Currently Senior Full Stack Engineer (AI focused) at Extendify, and running my own portfolio of products on the side.
Former competitive swimmer, background in psychology. I bring that discipline and behavioral thinking into how I design and ship software.
- WPFeatureLoop: feedback and roadmap platform for WordPress plugin developers, right inside wp-admin.
- MyD Delivery: turns any WordPress site into a full ordering and delivery system. Plugin · Widgets · Maps · Notifications
- Order on Mobile for WooCommerce: sends WooCommerce orders straight to WhatsApp, turning checkout into a conversation.
- MatchTube: AI that finds YouTube micro influencers with high affinity for your product.
- Repta: AI powered review monitoring for restaurants, with real time WhatsApp alerts and AI suggested replies.
- Submito: form builder for Notion, built for Brazil, with CPF/CNPJ validation and automatic CEP lookup.
- FormRoute: form backend with a single endpoint, validates fields and routes submissions to email, Slack, Sheets or webhooks.
- Shipping per Neighborhood for WooCommerce
- Add Class to Elementor Image
- Form Masks for Elementor (acquired, 2025)
- Extensions for Elementor Form (acquired, 2025)
- wp-since: checks plugin compatibility with minimum WordPress core versions
- masky.js: ultra lightweight, zero dependency input masks
- wp-self-host-updater-checker and generator: self hosted plugin updates outside WordPress.org
I write about AI, architecture, and the mindset behind building products at eduardovillao.me.