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UlrikErlingsen/README.md

Hi, I'm Ulrik.

I build open, local-first tools for marketing evidence and for Norwegian businesses.


Signal: a marketing-evidence suite. Nineteen small apps for brand, market, customer, research and decision work.

Open Signal Hub →
Freddo: a Norway-first CRM. It reads the sales you already have and turns them into follow-ups with the evidence attached.

See the demo →

ulrikerlingsen.com · contact@ulrikerlingsen.com

Popular repositories Loading

  1. open-text-analysis open-text-analysis Public

    Text Signal — local-first open-text evidence: corpus audit, transparent TF-IDF, perturbation-stable NMF patterns, lexical contrast, and a human codebook hand-off

    Python 2

  2. customer-value-analytics customer-value-analytics Public

    Worth Signal — an open, local-first customer value toolkit for marketers: RFM, CLV, customer equity, retention, BG/NBD and BG/BB

    Python 1

  3. customer-segmentation customer-segmentation Public

    Segment Signal — open B2C customer segmentation for marketers. Compare clustering methods, test stability, profile segments, export customer-to-segment maps. Streamlit, local-first.

    Python 1

  4. conjoint-analysis conjoint-analysis Public

    Choice Signal — open conjoint (preference) analysis for marketers. Part-worth utilities, attribute importance, and preference-share simulation from simple ratings data. Streamlit, local-first.

    Python 1

  5. adoption-forecasting adoption-forecasting Public

    Adopt Signal — open new-product adoption forecasting for marketers (Bass diffusion). Published analogies, scenario stress-tests, fitting to real history, honest pre-peak warnings. Streamlit, local-…

    Python 1

  6. brand-positioning brand-positioning Public

    Position Signal — open perceptual mapping for brand positioning. Transparent PCA biplots from brand-attribute ratings, fidelity diagnostics, bootstrap uncertainty, competitor ranking. Streamlit, lo…

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