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Photo of Kirsty McGregor
Photo of Kirsty McGregor

Kirsty McGregor

Kirsty McGregor is editorial director, Europe where she leads editorial strategy and coverage across the region. Previously, she was executive European editor at Vogue Business, Condé Nast's global digital fashion, luxury and beauty publication, focused on industry news, cultural trends, sustainability, and technology. Before that, she spent eight years at Drapers, the U.K.'s leading fashion trade magazine, latterly as editor. She began her career in social policy journalism. Kirsty has written extensively about the forces shaping European industry and the global consumer economy, and is an experienced moderator and public speaker.
Asmita Dubey is the chief digital and marketing officer, at L'Oréal
Europe
As AI reshapes the consumer journey, L’Oréal is rethinking its marketing engine
By Kirsty McGregor and Francesca CassidyOctober 6, 2026
Russia’s invasion of Ukraine changed the European energy equation—now efficiency is just as important as sustainability 
Europe
Russia’s invasion of Ukraine changed the European energy equation—now efficiency is just as important as sustainability 
By Kirsty McGregorSeptember 25, 2026
Europe’s CEOs are ready to turn its energy challenge into a competitive edge
Newsletters
Europe’s CEOs are ready to turn its energy challenge into a competitive edge
By Kirsty McGregorSeptember 17, 2026
An energy crisis looms for Europe’s industrial giants. For GEA Group, it’s an opportunity 
Europe
An energy crisis looms for Europe’s industrial giants. For GEA Group, it’s an opportunity 
By Kirsty McGregorSeptember 16, 2026
Steve Jobs didn’t trust focus groups to inform product design. These AI entrepreneurs believe they’ve solved the problem
Europe
Steve Jobs didn’t trust focus groups to inform product design. These AI entrepreneurs believe they’ve solved the problem
By Kirsty McGregorSeptember 9, 2026
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