Most existing static site generators do a great job with text content, but treat media as an afterthought. InContext handles Markdown just as well as generators like Jekyll, uses Lua for templating, and adds native support for photos and video.

InContext follows some basic design principles:

• No media type is more important than any other; images are just as important as text, as video, etc.
• Every URL has a corresponding file backing it in the content directory of the site.